{"@context":"http://iiif.io/api/presentation/3/context.json","id":"https://lyrasis.aviaryplatform.com/iiif/qz22b8w758/manifest","type":"Manifest","label":{"en":["How to Get Your Audience Back: Marketing Performing Arts During the Pandemic"]},"logo":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/166/original/LYRASIS_Learning.png?1631557479","metadata":[{"label":{"en":["Date"]},"value":{"en":["2021-10-13"]}},{"label":{"en":["Subject"]},"value":{"en":["Performing Arts Readiness"]}},{"label":{"en":["Instructor"]},"value":{"en":["Nancy Donner"]}},{"label":{"en":["Description"]},"value":{"en":["\u003cp\u003eThis webinar will address the need for Performing Arts organizations to acknowledge the Covid-related anxieties of returning audiences. Organizations that present live lectures, concerts, dance, and theater have found ways forward during the pandemic to minimize risk to their performers, presenters, and in-house staff. Now is the time to welcome back cautious audiences and demonstrate the steps taken to make their safety and comfort a top priority. The class will walk participants through an integrated marketing strategy with this one overarching goal in mind, talk through a variety of tactical options, and give concrete examples of how organizations can work together to give common voice to this overriding concern.\u003c/p\u003e"]}}],"summary":{"en":["\u003cp\u003eThis webinar will address the need for Performing Arts organizations to acknowledge the Covid-related anxieties of returning audiences. Organizations that present live lectures, concerts, dance, and theater have found ways forward during the pandemic to minimize risk to their performers, presenters, and in-house staff. Now is the time to welcome back cautious audiences and demonstrate the steps taken to make their safety and comfort a top priority. The class will walk participants through an integrated marketing strategy with this one overarching goal in mind, talk through a variety of tactical options, and give concrete examples of how organizations can work together to give common voice to this overriding concern.\u003c/p\u003e"]},"provider":[{"id":"https://lyrasis.aviaryplatform.com/aboutus","type":"Agent","label":{"en":["LYRASIS"]},"homepage":[{"id":"https://lyrasis.aviaryplatform.com/","type":"Text","label":{"en":["LYRASIS"]},"format":"text/html"}],"logo":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/166/original/LYRASIS_Learning.png?1631557479","type":"Image"}]}],"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/124/659/small/HowToGetYourAudienceBack-20211013.mp4_1634154279.jpg?1634139882","type":"Image","format":"image/jpeg"}],"items":[{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659","type":"Canvas","label":{"en":["Media File 1 of 1 - HowToGetYourAudienceBack-20211013.mp4"]},"duration":4030.4,"width":640,"height":360,"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/124/659/small/HowToGetYourAudienceBack-20211013.mp4_1634154279.jpg?1634139882","type":"Image","format":"image/jpeg"}],"items":[{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/content/1","type":"AnnotationPage","items":[{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/content/1/annotation/1","type":"Annotation","motivation":"painting","body":{"id":"https://aviary-p-lyrasis.s3.wasabisys.com/collection_resource_files/resource_files/000/124/659/original/HowToGetYourAudienceBack-20211013.mp4?1634139877","type":"Video","format":"video/mp4","duration":4030.4,"width":640,"height":360},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659","metadata":[]}]}],"annotations":[{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810","type":"AnnotationPage","label":{"en":["How to Get Your Audience Back Transcript [Transcript]"]},"items":[{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/1","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Hi, everyone. Thank you for\njoining us today for the how to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=8.189,11.729"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/2","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"get your audience back marketing\nPerforming Arts during the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=11.729,15.269"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/3","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"pandemic webinar, as presented\nby their Performing Arts","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=15.269,19.049"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/4","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"readiness project. I am Steve\nEverhart and I am the project","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=19.049,23.489"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/5","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"coordinator. Before I turn\nthings over to our instructor, I","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=23.489,27.509"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/6","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"wanted to let you know that you\ncan open the chat box if it's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=27.509,31.169"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/7","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"not already open by clicking on\nthe chat icon near the bottom of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=31.169,35.339"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/8","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your screen. And please put any\nquestions or comments that you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=35.339,39.869"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/9","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"have about the webinar in this\nchat box. shanaya. Belkin is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=39.869,45.089"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/10","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"providing tech support for us\ntoday. And you can communicate","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=45.089,48.989"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/11","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"directly with her in this chat\nbox if you have any technical","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=49.139,53.159"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/12","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"issues by choosing her name, and\nthe drop down window that's in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=53.159,57.539"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/13","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the box. I'm looking forward to\nthis session, and will now turn","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=57.539,62.309"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/14","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"things over to our instructor,\nNancy Donner.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=62.309,65.429"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/15","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Hi, everyone, happy autumn.\nAlthough I have to say where I","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=66.48,70.59"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/16","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"am in New York, it's warm today.\nBut the leaves are just starting","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=70.59,74.22"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/17","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to show color. And after a\nsummer of miserable heat and way","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=74.22,78.21"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/18","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"too much rain. It's nice to feel\na little cool, crisp air. I hope","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=78.21,82.62"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/19","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you're enjoying the same\nwherever you are. as Steve said,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=82.62,86.67"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/20","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm Nancy Donner. And this class\nis on how to get your audience","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=86.67,90.09"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/21","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"back Marketing and\nCommunications for Performing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=90.09,93.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/22","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Arts in this not quite post\npandemic world. So it seems we","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=93.3,99.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/23","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"have about 70 or so people\nregistered from all over the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=99.06,102.09"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/24","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"country, as well as South\nAfrica, India, Singapore. And Hi","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=102.09,107.13"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/25","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Sarah Abu Dhabi, which is super\nand and actually shows that this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=107.13,112.53"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/26","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is a topic many organizations\neverywhere continue to remain","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=112.53,116.43"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/27","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"concerned about. So first, go\nahead and why don't y'all Say hi","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=116.43,120.84"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/28","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the chat room. And let us\nknow where you're from. While","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=120.84,124.56"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/29","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we're doing all this intro\nstuff. I've got a lot to cover","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=124.56,128.34"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/30","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"here. So we're going to move\nalong quickly. But as Steve","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=128.34,130.98"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/31","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"said, you'll receive a copy of\nthis PowerPoint as well as a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=130.98,133.65"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/32","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"recording of the whole class. So\nyou can just take this ride","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=133.65,137.1"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/33","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"along with me without worrying\nabout capturing a picture or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=137.1,140.16"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/34","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"writing too much stuff down.\nWe're going to zip over things","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=140.16,144.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/35","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that don't require much\nelaboration. But I am going to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=144.3,147.36"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/36","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"dwell on a few things that after\nsome 200 years in this business,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=147.36,153.21"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/37","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I've come to see are all too\nfrequently glossed over. And","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=153.66,157.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/38","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"yes, I am that old. So you, you\ncan write your questions or your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=157.38,161.94"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/39","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"thoughts, your comments in the\nchat room as we go along. And","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=161.94,164.61"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/40","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'll pause periodically in the\npresentation to scan them to see","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=164.61,168.36"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/41","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if anything needs answering in\nthe immediate. But if not, we're","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=168.36,172.32"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/42","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"going to just wait to the end so\nwe can keep the flow going. But","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=172.32,176.76"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/43","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as Steve said, if you're having\ntrouble hearing or seeing, let","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=176.76,179.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/44","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"shanaya know, and she'll help\nyou right away. Okay, good.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=179.82,183.84"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/45","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Let's just jump right in. So\nthis is where we were until very","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=184.08,189.57"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/46","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"recently, everywhere we went for\nover a year and a half. And","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=189.57,193.95"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/47","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"those places were very few and\nfar between. They enforced very","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=194.07,198.33"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/48","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"strong rules like social\ndistancing, and compulsory mask","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=198.33,201.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/49","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"wearing. And we were\ndisconnected and miserable. And","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=201.69,206.49"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/50","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"then what sometimes feels like\ndecades and sometimes feels like","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=206.49,210.15"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/51","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"overnight, as people were\ngetting vaccinated, and some","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=210.15,213.42"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/52","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"others were becoming less\ncautious. More people started","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=213.42,217.2"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/53","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"coming back bit by bit to live\nperformance. Health officials","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=217.2,221.79"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/54","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"kept changing the rules as to\nwhat was recommended. And our","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=221.79,225.12"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/55","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"scattered audiences were\nunderstandably confused. The","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=225.12,229.65"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/56","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"best we could do was to rely on\nour patrons to behave","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=229.65,232.41"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/57","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"responsibly, but they want more,\nand so do performing arts","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=232.41,236.85"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/58","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"organizations and venues. And so\nthe good news is, this is where","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=236.85,242.16"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/59","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"many theaters are now and where\nthe rest of us are hoping will","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=242.16,245.94"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/60","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"be sometime in the near future.\nOnce everyone or at least","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=245.94,250.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/61","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"everyone who goes to performing\narts is vaccinated. Now","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=250.38,254.37"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/62","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"depending on the area of the\ncountry you're in, or which","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=254.4,257.31"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/63","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"country you're in the level of\nvaccination and mask wearing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=257.31,260.79"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/64","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"going on as well as the safety\nefforts of the individual","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=260.79,263.97"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/65","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"theatres and venues being done.\nThe truth is really that this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=263.97,268.95"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/66","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"may remain the reality for a\nwhile longer. But audiences want","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=268.95,274.35"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/67","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"art and they want that communal\nfeeling of shared experience","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=274.38,279.36"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/68","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"back in their lives, right. So\nhow to gain their trust that you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=279.36,283.23"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/69","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"will care for them while they're\nin your venue. You just have to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=283.23,287.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/70","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"engage them the right way. For\nso says Mickey and Judy.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=287.82,292.92"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/71","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We've got to have a great show\nwith a million laughs and color,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=294.39,297.48"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/72","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a lot of lights to make it\nsparkle and Songs wonderful","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=297.48,301.14"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/73","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"songs with you out there selling\nOh, it'll be wonderful. And","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=301.14,303.57"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/74","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"after we get the people in that\nHall, we've got to start them in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=303.57,305.25"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/75","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"laughing right away. Well, can't\nyou just see it, Mary, the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=305.25,308.19"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/76","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"people are just packing by,\nthere's not a seed left in the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=308.19,311.22"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/77","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"house. The Overture started, the\nhouse lights are going down,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=311.22,315.78"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/78","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we're ready to go on stage\nlights curtain.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=316.02,319.92"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/79","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If you're old enough to remember\nthose old Mickey Rooney and Judy","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=321.87,325.2"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/80","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Garland movies, you know that in\nevery story, one of them had a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=325.2,329.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/81","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"dad with the barn, and they were\nalways ready to put on a show.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=329.88,333.36"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/82","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But I don't think they ever\nworried about how to bring an","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=333.84,336.51"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/83","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audience in. But you need to how\nyou feel your audience, what you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=336.51,342.36"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/84","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"require of them, and how you'll\ncommunicate those requirements","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=342.36,346.23"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/85","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is the subject of this class.\nOkay, time to get serious and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=346.35,352.47"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/86","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"look at some statistics. Let's\nstart by whoops, sorry. Let's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=352.47,357.09"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/87","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"start by taking a quick glance.\nBack in Time at a study from","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=357.09,361.47"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/88","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Bloomberg, this is from June\n2020. But it resonates to this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=361.47,365.79"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/89","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"day. I'll give you a moment to\ntake this in. But see, the big","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=365.79,373.62"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/90","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"takeaway from this survey from a\nlittle over a year ago was this.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=373.62,377.46"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/91","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Audiences want to observe and\nlearn about significant","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=378.03,382.08"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/92","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"operational changes before they\neven think about going into","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=382.08,385.86"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/93","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"enclosed fixed seat venues. That\nstill feels about right, doesn't","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=385.86,390.63"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/94","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it? So let's fast forward a year\nlater, in May 2021, the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=390.63,396.63"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/95","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"consulting firm wolf brown\nissued this study. And here's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=396.63,400.02"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/96","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what they summarized. Again,\nthis past May audience","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=400.02,404.52"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/97","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"vaccination had likely plateaued\nat plus or minus 95%. Remember,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=404.52,409.92"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/98","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this is in May. So now in many\nplaces 100% audience vaccination","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=409.92,414.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/99","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is required. resumption of\ndemand for indoor events range","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=414.66,418.62"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/100","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"from 45 to 70%, and varies\ngreatly by region. Roughly 40%","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=418.62,425.13"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/101","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of vaccinated folks, we're still\nwaiting for infection rates to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=425.13,427.98"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/102","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"drop even lower, to even lower\nlevels before going out. And a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=427.98,432.72"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/103","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"good 20% didn't foresee going\nout again until January or later","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=432.72,436.47"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/104","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"underscoring the importance of\ncontinued efforts to engage","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=436.47,439.95"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/105","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"through online programs and\nother innovative efforts, which","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=440.19,443.79"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/106","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'll talk about in a second.\nOkay, that was five months ago.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=443.79,448.23"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/107","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So now what is changed? First,\nat the beginning of the summer,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=448.62,453.12"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/108","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a lot for the better. But then\nthings took a momentary detour","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=453.24,457.65"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/109","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for the worse, and we can thank\nthe Delta variant, the need for","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=457.65,461.67"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/110","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"boosters for waiting antibodies\nand vaccine hesitancy for this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=461.67,465.93"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/111","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"return to uncertainty for many.\nSo here's what that same","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=465.93,470.31"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/112","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"research group found in August\n2021, just a little less than","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=470.31,475.11"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/113","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"two months ago, roughly 20% of\nhypothetical demand evaporated","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=475.11,480.84"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/114","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"between July and August 2021. So\nthat upward trajectory we were","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=480.84,485.61"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/115","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"seeing in May has taken a\nnosedive. The percentage of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=485.61,489.96"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/116","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"respondents who'd not go out\nthis week jumped from 15% in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=489.96,494.16"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/117","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"July to 41% in August. In fact,\nthat number tanked for almost","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=494.16,499.86"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/118","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"all industries that rely on\ncustomers in August. Roughly 30","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=499.86,506.67"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/119","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to 40% of respondents don't\nanticipate returning to live","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=506.67,510.33"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/120","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"events until January 2022 or\nthereafter. And between June and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=510.33,517.35"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/121","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"August, the percentage of\nrespondents saying they won't go","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=517.35,520.53"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/122","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"out without proof of vaccine\nrequirement nearly doubled, and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=520.53,524.43"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/123","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"now sits at 40 to 50%. So you\nsee in August, audiences began","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=524.43,529.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/124","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"losing whatever comfort level\nthey began to get over the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=529.92,532.86"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/125","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"summer. Again, that's the Delta\nvariant the new need for","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=532.86,536.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/126","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"boosters, combined with the Die\nHard diehard vaccine resistors,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=536.82,541.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/127","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that's throwing this curveball.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=541.89,543.51"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/128","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"As an aside, let me just commend\nyou to follow the consulting","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=545.519,549.059"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/129","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"firm wolf Brown, if you don't\nalready, they've created this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=549.059,552.719"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/130","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audience outlook monitor, which\nis an international","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=552.719,555.659"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/131","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"collaboration between top\nresearchers and funders, service","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=555.659,559.499"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/132","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"organizations and hundreds of\ncultural organizations who want","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=559.499,563.069"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/133","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to make informed decisions about\nhow and when to start","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=563.069,566.309"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/134","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"reprogramming based on rigorous\nresearch data. For these","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=566.309,570.359"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/135","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"studies, they did they involve\n657 cultural organizations of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=570.359,575.309"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/136","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"all stripes large and small, and\nthey surveyed nearly 600,000","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=575.309,579.599"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/137","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"people. So what is all this new\ndata from August and then","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=579.599,584.669"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/138","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"September mean? Well, the good\nnews bullet on the right says","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=584.669,590.489"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/139","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that more and more people are\nfeeling positive about taking","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=590.489,592.949"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/140","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the vaccine. The bad news the\nthree bullets on the left says","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=592.949,598.979"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/141","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that many are no longer feeling\ncomfortable about returning to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=598.979,602.099"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/142","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"cultural events, and that they\nwon't until conditions improve.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=602.099,606.119"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/143","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And many producers and hosting\nvenues may have to continue","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=607.049,610.859"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/144","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"rethinking the timing of their\nfall and winter reopenings. So","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=610.859,615.329"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/145","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"there is some mixed better news\nin September's update, there is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=615.359,619.889"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/146","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"an increase of available tickets\nnow shows have begun reopening","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=619.889,624.299"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/147","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"places. But the percentage of\nbuying has not likewise","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=624.359,628.109"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/148","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"increased. And we're going to\ntalk about how to change that.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=628.109,631.169"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/149","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But this stagnation could be a\nconcern unless you do something.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=631.619,634.709"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/150","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So all of this research from a\nyear ago and a month ago, it","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=635.069,638.909"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/151","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"feels right, right on a personal\nlevel, doesn't it? It certainly","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=638.909,641.849"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/152","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"does to me in New York City. As\nI begin returning to the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=641.849,645.239"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/153","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"theater, which I happily did\nthree times last week, very","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=645.239,649.259"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/154","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"exciting. So many people are\nopen to going out, but they're","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=649.259,653.939"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/155","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"making case by case decisions,\nand you can help them get to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=653.939,658.229"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/156","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"their decisions, right. So if\nyou can offer them the right","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=658.229,661.229"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/157","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"combination of conditions, and\nyou promote what it is you're","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=661.229,665.099"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/158","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"doing, you'll have a better\nchance of success. So there are","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=665.099,669.959"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/159","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a lot of documents called things\nlike Road to Recovery out there,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=669.959,673.889"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/160","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"right for every industry, and\nperforming arts is no different","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=673.889,677.639"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/161","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"than anyone else they need their\nrecovery road, same as","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=677.639,681.209"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/162","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"restaurants and schools and\nsporting events. But each","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=681.209,684.779"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/163","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"industry has a different nuance.\nNow in recent conversations I've","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=684.809,689.819"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/164","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"had with leaders in theater,\ndance and music, performance","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=689.819,693.719"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/165","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"industries. Here's what's been\nmade clear for your roadmap. The","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=693.719,698.369"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/166","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"first, producers and venue\nmanagers have actively taken","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=698.369,702.809"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/167","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"measures to protect their\nemployees and performers. That's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=702.809,706.529"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/168","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"great that's been done and done\nwell by all accounts. Second,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=706.529,711.179"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/169","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the producers and venue managers\nthen took measures to protect","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=711.509,715.049"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/170","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"their audiences. Super. But\nhere's what's not been done","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=715.079,720.179"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/171","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"quite as well. Producers and\nvenue managers must now step up","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=720.179,724.769"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/172","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"their actions to communicate\ntheir safety measures to both","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=724.769,729.059"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/173","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"current and potential audiences.\nNow, a lot of experts point to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=729.059,734.699"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/174","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what has to be done and said,\nbut I think this quote from the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=734.699,738.269"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/175","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"former artistic director of the\nMcCarter theatre, Emily, man,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=738.269,741.929"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/176","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"she summed it all up for me, she\nsaid, we will have to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=742.409,745.529"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/177","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"demonstrate why we are\nnecessary, necessary to our","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=745.529,750.509"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/178","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"economies, necessary to our\nenjoyment of life necessary to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=750.509,755.159"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/179","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"our healing. So very many\nperforming organizations prove","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=755.159,759.899"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/180","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"their resilience and did just\nthat, during the pandemic.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=759.899,762.839"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/181","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You've reinvented in so many\ncreative and non traditional","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=763.019,766.589"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/182","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"ways just how necessary the arts\nwere to us where we couldn't get","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=766.589,770.579"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/183","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to performances in person. And\nthis new digital accessibility","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=770.579,775.229"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/184","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"brought a greater\ndemocratization to the cultural","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=775.529,778.199"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/185","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"experience for so many more\ndemographics. It's been a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=778.199,782.849"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/186","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"horrible year and a half for\nbusiness in the arts. I can't","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=782.849,785.549"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/187","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"say that enough. But it's also\nbeen an incredibly forward","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=785.549,789.269"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/188","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"thinking time for creativity,\nexpression and connection. Now","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=789.269,795.269"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/189","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"here's a brief clip from CBS\nSunday morning that shows it in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=795.269,799.169"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/190","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a nutshell.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=799.169,799.919"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/191","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Symphony Orchestra, dance\ntroupes theatre companies, Opera","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=804.87,808.23"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/192","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"House, all found a way to\nperform anyway. We lifted our","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=808.23,816.09"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/193","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"spirits from the depths of the\nroom locked out of living rooms,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=816.09,819.96"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/194","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"bedrooms, backyard even windows.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=819.96,821.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/195","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"My not so secret crush, Brian\nStokes Mitchell seen at the end","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=827.61,832.68"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/196","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of that clip, singing the\nimpossible dream. Live is just a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=832.68,835.83"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/197","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"block away from me in the city.\nAnd he did that every night at","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=835.83,839.43"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/198","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"7pm for many months, until sadly\nthe local cops had to shut it","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=839.43,844.86"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/199","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"down because so many people\ngathered in the street to listen","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=844.86,847.26"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/200","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to him that he cause traffic\njams. Oh, well. Alright, when we","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=847.26,852.51"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/201","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"return to before times, which\nmay indeed be here very soon. I","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=852.51,858.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/202","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"sincerely hope these innovative\ndigital and outdoor engagements","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=858.06,862.44"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/203","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"continue at the same level. They\ndon't have to be highly produced","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=862.44,867.33"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/204","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like some of the ones you saw\nhere. But any digital offering","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=867.33,870.72"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/205","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"can only help you grow your\ndemographic. Okay, let's get in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=870.72,876.27"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/206","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this. For the next hour or so.\nI'm going to take everything","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=876.27,880.17"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/207","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I've learned over my 200 plus\nyears in this industry, and boil","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=880.17,884.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/208","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it down to a few key things for\nyou to help you win back your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=884.55,887.97"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/209","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audience's income comes down to\nfully understanding the steps","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=887.97,892.95"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/210","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the pacing of knowing how to\ndo an integrated marketing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=893.22,897.27"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/211","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"strategy that's geared\nspecifically for One overarching","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=897.27,901.11"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/212","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"goal, and it ends with specific\nsteps you can and should do.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=901.11,905.22"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/213","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We'll spend some time here on\nunderstanding your audience's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=906.03,909.48"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/214","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"needs, collaborating versus\nacting independently. And why","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=909.48,914.46"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/215","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the former can be helpful in\nyour cause. Tapping into your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=914.46,919.32"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/216","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"institution's stories and\nturning them into your unique","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=919.32,922.8"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/217","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"selling proposition. setting\nyour overarching goal both as","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=922.8,928.98"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/218","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"individual entities and for your\ngroup as a whole. And we'll do","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=928.98,932.22"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/219","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"more on that later. defining\nyour tangible objectives that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=932.22,936.39"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/220","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are measurable, quantifiable,\nand actionable. Choosing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=936.39,942.27"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/221","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"marketing tactics based on what\nyour budget and manpower can","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=942.27,945.54"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/222","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"handle you are all different\nsizes, and all different types","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=945.54,949.08"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/223","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of venues and organizations with\nvastly different budgets, and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=949.08,953.46"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/224","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"then the way you generate\naudiences and more. So these","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=953.49,956.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/225","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"tactics will have to be tailored\nto meet your specific needs. But","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=956.55,960.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/226","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I trust what we do here today\ncan get you started. And then","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=960.3,963.72"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/227","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"action items for next steps. And\nI'll list some concrete to do's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=964.17,968.25"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/228","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at the end. This is the backbone\nof my chart that always gives","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=968.28,976.59"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/229","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"everyone a headache. But it's\nimportant, it shows all the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=976.59,981.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/230","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"various components that go into\na complete integrated marketing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=981.3,985.11"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/231","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"strategy. Now I'm going to break\nthese down by level. And then to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=985.11,992.97"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/232","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"some degree by individual\nrectangle. But I want to say","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=992.97,996.93"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/233","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"something up front here. Notice\nhow there are five levels that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=996.93,1001.01"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/234","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for the most part have to be\ndone rather linearly, top to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1001.01,1004.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/235","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"bottom. For the purpose of this\nclass, I'm just going to focus","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1004.55,1008.33"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/236","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on the top three, and we'll save\nquantifying your outcomes for","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1008.33,1011.84"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/237","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"another day. All right, it's my\nexperience that way too many who","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1011.84,1016.22"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/238","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are less seasoned in marketing,\njust want to dive right into","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1016.22,1019.61"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/239","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that that third Maroon level,\nright, they want to start making","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1019.61,1023.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/240","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"stuff and pushing stuff out\nthere without doing some of the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1023.66,1026.93"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/241","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"soul searching hard work that\ncomes in level one, and then","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1026.93,1030.53"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/242","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"gets translated into content and\nlevel two, even if you have to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1030.53,1035.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/243","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"move very quickly. And I know\nyou do. Don't give that homework","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1035.06,1039.23"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/244","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"short shrift. Trust me doing\nthis homework on level one. So","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1039.23,1043.61"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/245","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this is level one here ensures\nthat all the major players in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1043.61,1047.57"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/246","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the project or the campaign are\non the same page. I mean, you'd","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1047.57,1051.29"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/247","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"be surprised how often you think\nyou're all speaking the same","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1051.29,1054.14"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/248","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"language, when in fact, your\ngoals and objectives might be at","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1054.14,1058.19"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/249","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"odds. So these four basic steps\nwill work for every kind of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1058.19,1063.14"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/250","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"marketing campaign, not just\nwhat we're focused on today.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1063.14,1066.53"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/251","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That said, if you hired me, you\nknow freelance to do some","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1067.16,1071.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/252","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"consulting with you. And I was\nworking on launching a new","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1071.06,1073.94"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/253","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"product, or a new concept\naltogether, I'd add a fifth","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1073.94,1078.26"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/254","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"major box into this mix, which\nis define your brand. And I'd","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1078.26,1082.79"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/255","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"spend three hours or three weeks\nor three years on that box","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1082.79,1087.35"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/256","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"alone. But you already have your\nbrands. So we're just going to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1087.35,1091.58"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/257","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"focus on launching this discreet\ncampaign to get audiences back","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1091.58,1095.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/258","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"into your venues. So I'll be\npositing lots of questions to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1095.69,1099.77"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/259","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you in this workshop to get your\njuices flowing. This is my first","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1099.77,1104.39"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/260","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What does success even look like\nin an era of suppressed spending","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1106.04,1110.18"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/261","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and attendance. Now answering it\nwill help set your overarching","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1110.21,1114.5"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/262","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"goal the first thing you and\nyour colleagues want to settle","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1114.5,1117.14"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/263","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on. Now in a second, you'll see\nwhy separate overarching goals","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1117.14,1120.98"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/264","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"from tangible objectives.\nThey're not the same thing.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1120.98,1123.44"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/265","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Although the ladder feeds the\nformer.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1123.77,1126.14"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/266","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Some organizations look at their\noverarching goals as their","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1127.73,1130.76"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/267","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"vision statements. And in many\nways, they're similar. But","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1130.76,1133.79"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/268","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"overarching goals are big ideas\nat the highest level. And I try","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1134.3,1140.09"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/269","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to aim for just having one main\ngoal, which is not easy to do. I","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1140.09,1145.28"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/270","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"mean, every director, every\npresident I've ever worked with,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1145.28,1148.28"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/271","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they all have 1000 goals, you\nneed one overarching goal you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1148.31,1152.39"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/272","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"can all get behind. Your goal\nshould inspire your people, your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1152.39,1155.99"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/273","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"employees, your stakeholders,\nyour benefactors, all to work","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1156.02,1159.8"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/274","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"toward this one common purpose.\nAnd it should answer the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1159.8,1163.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/275","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"question why it's important. So\nhere's an example of a goal I","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1163.88,1169.19"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/276","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"came up with for you to stay\nopen and afloat by bringing back","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1169.19,1176.03"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/277","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the audience's we once had, and\ninviting in new people in a way","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1176.03,1180.47"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/278","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that makes them feel safe and\ncomfortable. So it could be","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1180.47,1184.52"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/279","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"something wholly other if this\ndoesn't resonate, but think","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1184.52,1187.67"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/280","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about the big idea you all want\nto get behind for the purpose of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1187.67,1191.03"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/281","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this campaign, which is making\npeople comfortable enough to go","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1191.03,1194.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/282","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"back to indoor performance\nvenues right. Okay, so now, to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1194.06,1198.65"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/283","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"separate the overarching goal\nFrom the tangible objectives,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1198.65,1201.83"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/284","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what specific attainable things\ncan you do? Well, that will feed","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1203.45,1207.83"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/285","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that beast of a goal. And you\ncan, you should have multiple","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1207.86,1212.48"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/286","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"tangible objectives. So these\nobjectives are measurable,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1212.51,1217.46"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/287","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"quantifiable, time sensitive,\nand specific. They're","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1217.85,1222.86"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/288","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"achievable. And likely,\ndifferent teams in your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1222.89,1226.7"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/289","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"organization will have different\nkinds of tangible objectives. So","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1226.7,1230.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/290","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for instance, your ticket sales\nteam set out to do something","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1230.66,1235.16"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/291","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like filling seats to 80%\ncapacity by a certain date, your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1235.16,1239.99"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/292","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"PR team will set out to land\npress coverage in local media,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1239.99,1243.29"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/293","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your membership team will set\nout to secure more subscribers","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1243.77,1246.98"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/294","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and so on. So think about what\neach of your teams would need to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1247.01,1251.18"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/295","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"achieve in order to feed your\noverarching goal and support","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1251.18,1255.65"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/296","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your audience. Got it? Okay.\nNow, let's spend a little time","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1255.65,1261.95"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/297","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"talking about audiences since\nthey are the main focus of our","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1261.95,1264.74"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/298","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"campaign here. Who are they? And\nhow do they behave? Both","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1264.74,1269.87"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/299","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"usually, and lately during the\npandemic? And what do they need?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1269.87,1275.54"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/300","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And want that you can give them?\nLet me explain a well known","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1276.41,1281.96"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/301","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"marketing theory about knowing\nyour audience by way of a little","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1281.96,1285.02"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/302","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"anecdote. Harvard professor\nTheodore Levitt once famously","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1285.02,1290.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/303","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"said, people don't want to buy a\nquarter inch drill. They want a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1290.06,1295.1"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/304","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"quarter inch hole. The people\nyou are trying to attract to buy","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1295.1,1299.51"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/305","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your product to enroll in your\nschools to come to your shows.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1299.51,1302.9"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/306","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They have reasons for\ngravitating toward or away from","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1303.38,1307.22"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/307","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you. And their motivation is\nlikely governed by emotion. Now","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1307.22,1312.56"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/308","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"marketing genius Seth Godin\ntakes Levitz theory a step","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1312.56,1315.74"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/309","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"further, he says, No one wants a\nhole. What people want is a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1315.74,1321.56"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/310","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"shelf that will go on the wall\nonce they drill the hole.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1321.56,1325.31"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/311","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Actually, excuse me, actually\nwhat they want is how they'll","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1327.23,1331.46"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/312","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"feel. Once they see how\nuncluttered everything is when","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1331.46,1335.36"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/313","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they put their stuff on the\nshelf that went on the wall. Now","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1335.36,1339.11"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/314","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that there's a quarter inch\nhole. as a marketer, you're not","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1339.11,1344.78"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/315","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"selling a drill bit in this\nanecdote, you're selling the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1344.78,1348.11"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/316","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"feeling of accomplishment.\nWhether it's a product, or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1348.11,1352.43"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/317","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"service, or performance you're\noffering, the trick in your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1352.43,1355.76"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/318","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"marketing is to dig deeper and\nunlock that underlying desire as","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1355.76,1360.29"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/319","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your customers seek, as Godin\nsays, many marketers try to sell","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1360.29,1364.94"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/320","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on facts and features, but\nhumans buy on emotion, and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1364.94,1370.01"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/321","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"beliefs. Now let's look at that\nanecdote a little more","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1370.01,1373.43"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/322","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"analytically, and bring into it\nwhat's going on during this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1373.43,1377.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/323","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"pandemic.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1377.0,1377.72"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/324","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay, sorry about that. This is\na blank value proposition canvas","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1380.72,1386.48"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/325","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that we're going to fill in. All\nright, people who are launching","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1386.48,1389.48"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/326","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"new products or services use\nthis in relation to their","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1389.48,1392.33"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/327","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"customers. But it works just as\nwell for performance or other","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1392.33,1395.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/328","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"cultural venues where your\ncustomer is your audience. And","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1395.69,1398.57"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/329","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm going to use the words\ncustomer and audience","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1398.87,1401.81"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/330","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"interchangeably here. So stick\nwith me. The value proposition","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1401.81,1406.67"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/331","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Canvas is a tool which can help\nensure that the promotion of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1406.67,1409.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/332","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your service or your offering\nwhatever it is like a dance","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1409.82,1413.09"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/333","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"production, a concert and\nexhibition is positioned around","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1413.09,1417.65"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/334","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what the customer values and\nneeds. The idea is to have your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1417.68,1422.51"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/335","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"key messages be more in tune\nwith where your patron is. So on","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1422.51,1427.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/336","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the right is your audience.\nThink of them as a group of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1427.82,1431.39"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/337","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"mostly like minded individuals,\nthey have once needs and fears","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1431.39,1437.24"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/338","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on the left is you and what you\noffer. So it's your job to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1437.99,1442.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/339","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"counter their wants, needs and\nfears by showcasing your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1442.82,1446.78"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/340","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"benefits, features and\nexperience. If you do this, well","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1446.78,1451.34"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/341","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you'll have made your case that\nyour institution has value this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1451.34,1454.28"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/342","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this ties back to that Emily man\nquote, remember, she said we","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1454.67,1458.03"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/343","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"will have to demonstrate why we\nare necessary. So if it helps,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1458.03,1462.41"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/344","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"imagine each seeing something\nlike this for each of these","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1462.71,1466.25"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/345","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"pathways. Now, notice how the\nthought bubbles on the right are","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1466.25,1471.62"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/346","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"answered by those on the left.\nFor instance, your audiences","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1471.62,1477.95"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/347","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"want subtext stuff here on top\nis enough with Netflix I want","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1477.98,1483.02"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/348","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the energy and emotion of live\nperformance and your venues","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1483.02,1487.16"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/349","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"response. subtext is we are\nthere when you're ready to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1487.16,1490.7"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/350","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"stimulate your mind and give\nyour TV arrest. Alright, let me","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1490.7,1496.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/351","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"break that down yet another way\nand explain the reasoning behind","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1496.55,1499.67"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/352","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"doing A value proposition canvas\nor a similar exercise called","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1499.67,1505.22"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/353","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"empathy mapping. So an empathy\nmap is a similar type of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1505.7,1510.71"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/354","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"visualization tool. It's usually\nused to articulate what a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1510.71,1514.85"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/355","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"website production team knows\nabout the end user. But I think","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1514.85,1519.11"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/356","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it's applicable here. The reason\nyou do these visual","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1519.11,1522.74"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/357","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"visualization exercises is to\ndiscern your customers emotional","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1522.77,1527.15"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/358","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"drive, to interact with your\nofferings, and how you can","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1527.15,1531.23"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/359","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"tailor your offerings to meet\ntheir needs, right? Mostly it","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1531.23,1535.64"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/360","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"puts you in your customers\nshoes. If you can understand","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1535.64,1540.59"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/361","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"their pain points, and answer\nwhat's in it for them, it will","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1540.62,1545.15"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/362","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"give you precision in your\nmarketing, and put value on your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1545.15,1548.36"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/363","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"product, or your show or your\nvenue. Okay. This is a lot I","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1548.36,1555.05"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/364","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"know seems like a good pausing\npoint to see if you have any","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1555.05,1557.57"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/365","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"questions about what we've\ncovered. so far. So anything","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1557.57,1560.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/366","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about overarching goals,\ntangible objectives, knowing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1560.66,1564.08"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/367","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your audience, anybody got\nanything they want to? I'm going","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1564.08,1569.03"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/368","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to stare at the chat room for a\nsecond, see if anybody's typing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1569.03,1571.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/369","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"nothing. Oh, Alrighty, then. I'm\ngonna move on. Alright. You","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1574.49,1584.9"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/370","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"know, your goal, your tangible\nobjectives, and you have a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1584.9,1588.59"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/371","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"better understanding of your\naudience right. Now, what are","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1588.59,1592.91"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/372","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you going to say? what's the one\nthing you want your audiences to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1592.91,1596.78"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/373","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"know, right now? What's your\nuniversal message? I don't mean","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1596.78,1601.52"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/374","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what's your exact copy or\ntagline here, though, that's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1601.52,1604.85"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/375","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"critical. And it comes next. But\nwhat point are you trying to get","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1604.85,1608.51"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/376","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"across? Let's take a 32nd detour\nabout the history of marketing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1608.51,1613.31"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/377","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"messages that might help me\nexplain this better. So over the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1613.31,1617.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/378","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"past century or so the way\nmarketers have messaged, their","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1617.69,1620.93"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/379","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"promotions has changed. In 1900,\nthey just listed what the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1620.96,1625.79"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/380","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"product is they showed off their\nfeatures, right? By 1925 or so","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1625.79,1631.34"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/381","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they began focusing on the\nproduct benefits and how it will","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1631.37,1635.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/382","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"make you smarter and younger and\nmold cure what ails you, by the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1635.0,1640.19"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/383","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"50s market is started talking\nabout how good it makes you feel","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1640.19,1644.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/384","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to use or wear or experience\ntheir product. And by the turn","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1644.69,1649.73"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/385","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of this century, it became all\nabout tribalism, and identifying","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1649.73,1654.65"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/386","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"yourself by who else is wearing\nor using or experiencing this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1654.65,1659.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/387","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"product or using this service or\nattending the show. But the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1659.66,1664.28"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/388","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"truth is now, in 2021, it's now\none instead of the other, it's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1664.28,1670.76"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/389","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"one built on top of the other,\nyou must do all of those things","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1670.76,1676.1"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/390","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to make your case and turn that\ninto a sale and get them to buy","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1676.1,1680.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/391","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"those tickets. Okay.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1680.3,1682.91"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/392","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Now let's define your underlying\nmessage. As I said before, it's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1684.47,1688.34"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/393","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"not your tagline or your ad\ncampaign, but the message that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1688.4,1691.97"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/394","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"lies beneath it all. So here's\nwhat I wrote as an example, but","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1691.97,1695.84"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/395","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you can find your own. So I\nsaid, we're back. And our top","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1695.84,1701.36"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/396","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"priority is keeping you safe,\nand well enlightened, engaged","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1701.36,1705.8"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/397","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and entertained. So that's the\nsubtext of what you need to be","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1705.83,1709.7"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/398","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"saying and how that message will\ntap into what your potential","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1709.7,1712.64"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/399","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audiences will feel and\nexperience when they come to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1712.64,1715.67"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/400","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your venue, and how they will be\nwith others who will share in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1715.67,1719.27"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/401","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"their passion and connect on an\nemotional level. This is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1719.27,1723.41"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/402","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"something all all of us are\ncraving. And once they trust","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1723.41,1728.09"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/403","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that message, that audience\nmember will be a convert to your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1728.12,1731.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/404","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"cause. Unless and until that\ntrust is broken. Now it's time","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1731.69,1740.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/405","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to finally make stuff that use\nthat message. We're looking at","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1740.69,1744.98"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/406","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"level two of that integrated\nmarketing strategy now. Alright,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1744.98,1748.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/407","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"so you should identify and\ndevelops good branded content,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1749.3,1752.57"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/408","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which includes graphics still\nand video images and obviously","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1752.57,1756.5"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/409","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"copy that you can tap into for a\nwhole host of uses, like ads,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1756.5,1761.63"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/410","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and webpages and social media\nposts, and press releases and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1761.75,1765.98"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/411","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"marketing collateral could go on\nand on. I don't want to spend","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1765.98,1769.67"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/412","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"too much time on this section\nbecause you all know how to be","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1769.67,1772.79"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/413","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"creative. But can you create\nmarketing materials that will","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1772.79,1779.54"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/414","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"allay your audience's fears and\ninvite them to come back to what","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1779.57,1783.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/415","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they love. So here's the trick\nfor this campaign. And it might","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1783.38,1788.72"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/416","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"mean dusting off a little of the\ntheatrical magic by offering up","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1788.72,1793.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/417","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a behind the scenes look now at\nhow you're making all of this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1793.88,1797.18"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/418","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"work. It's not enough To just\npromote a show the way you used","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1797.18,1802.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/419","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to, you're gonna have to let\nthem take a peek behind the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1802.82,1806.15"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/420","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"wizard's curtain and see your\nnew ways of doing things. And","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1806.15,1809.84"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/421","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"when you can make them feel\nincluded in your process. So","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1809.84,1814.13"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/422","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"let's see how some other venues\nare handling this on their","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1814.13,1816.83"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/423","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"websites. And remember, for\neveryone that this is a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1816.83,1820.01"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/424","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"constantly moving target. What\nwas up yesterday for some of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1820.01,1823.67"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/425","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"these places may not be up\ntoday, which I, which I just","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1823.67,1826.94"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/426","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"learned by checking on some of\nthem today. But I advise you all","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1826.94,1831.14"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/427","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to be as agile about updating\nyour own websites as you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1831.14,1834.32"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/428","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"possibly can. I'm gonna start by\nshowing you two cultural","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1834.32,1838.28"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/429","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"organizations that while not\nperforming arts centric do offer","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1838.28,1842.15"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/430","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a variety of public programs,\nmany of which are Dance Theater,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1842.15,1845.81"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/431","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and music focused. The New York\nPublic Library and the New York","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1845.81,1850.79"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/432","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Historical Society. Now not so\ncoincidentally, there are two","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1850.79,1855.08"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/433","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"places I used to work at, so I\nknow them well. Many cultural","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1855.08,1859.61"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/434","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"organizations, universities,\nmuseums, parks, libraries, and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1859.61,1864.74"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/435","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the like, are at least partially\nin the same boat with Performing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1864.74,1868.07"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/436","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Arts because they to rely on\nticket sales for their fixed","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1868.07,1872.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/437","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audience seating venues. Now, as\nyou can see, both New York","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1872.33,1876.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/438","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Public Library and the\nHistorical Society approach","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1876.89,1879.95"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/439","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"their messaging about the\npandemic with a bit of wimzie.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1879.95,1882.98"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/440","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So the library mass the famous\nlions in front and the stroke","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1883.52,1888.2"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/441","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"center, they Photoshop the masks\non some iconic, iconic","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1888.2,1892.34"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/442","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"paintings. So they bring you in\nwith their images, then they","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1892.34,1896.27"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/443","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"follow it up with their pandemic\nsafety processes. If you want a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1896.27,1900.65"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/444","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"more straightforward theater\nexample. Here's the Duluth","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1900.65,1904.4"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/445","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Playhouse in Minnesota. It's\njust text. But it lays it out","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1904.4,1908.03"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/446","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"simply and smartly. And a patron\nwho wants to put his or her mind","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1908.03,1911.15"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/447","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at ease, can check out what\nthey're doing. Here is the 92nd","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1911.15,1916.46"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/448","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Street y in New York City a\nplace I've gone to awful often","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1916.46,1919.73"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/449","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to hear panel discussions and go\nto concerts and other live","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1919.73,1922.97"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/450","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"performances, and which caters\nmostly to a wide older","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1922.97,1927.02"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/451","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"intellectual crowd. They know\ntheir demographic and the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1927.02,1930.23"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/452","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"approach on their website is\nvery Matter of fact, there's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1930.23,1933.44"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/453","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"nothing warm and fuzzy about it,\nbut it gets the job done neatly.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1933.44,1937.94"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/454","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Now, at the other end of the\nspectrum is the Kravis Center in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1939.08,1943.37"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/455","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Florida, which leads or I should\nsay used to lead because I","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1943.37,1947.12"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/456","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"noticed that they've just taken\nthis down. It used to lead with","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1947.15,1951.08"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/457","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the two and a half minute video\nabout what they're doing to keep","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1951.08,1953.99"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/458","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the place hygenic. I'm gonna\nplay a few seconds of that.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1953.99,1957.86"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/459","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"As we get ready to reopen the\nKravis center, your health and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1961.01,1965.75"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/460","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"safety are our first priority.\nWe've been working hard behind","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1965.75,1970.58"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/461","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the scenes to welcome you back\nto the center. To ensure your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1970.58,1974.93"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/462","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"comfort and safety. We've\nimplemented enhanced cleaning","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1974.93,1978.95"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/463","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and sanitizing using hospital\ngrade disinfectant throughout","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1978.95,1983.36"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/464","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"our venues.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1983.39,1984.26"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/465","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If you watch this, in its\nentirety, you'll be blown away","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1985.64,1989.78"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/466","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"by just how much money they've\nspent on technology to keep","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1989.78,1992.54"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/467","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"patrons safe and how\nprofessionally done the video","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1992.54,1995.84"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/468","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is. But at this point in the\nlifecycle of this pandemic, it's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=1995.84,2000.61"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/469","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"not what's really necessary\nanymore. Because according to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2000.61,2005.26"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/470","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the research from audience\noutlook monitor, which I","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2005.26,2007.81"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/471","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"referenced before, as of\nSeptember 2021, you'll find that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2007.81,2013.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/472","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at least in most urban areas,\nthe single most important thing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2013.12,2017.26"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/473","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your audiences are concerned\nabout is that the person they're","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2017.26,2020.47"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/474","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"sitting next to is both\nvaccinated and masked. And that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2020.47,2024.58"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/475","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"while it's important that you\nshow how hygenic your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2024.58,2026.95"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/476","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"performance spaces kept, they\nnow are aware that contagion","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2026.95,2030.4"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/477","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"happens directly through the air\nfrom the noses and mouths of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2030.4,2033.61"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/478","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"people within their six foot\nperimeter. So audiences want you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2033.61,2038.5"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/479","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to tell them, that you're taking\nseriously the mandates that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2038.5,2042.7"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/480","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"everyone be vaccinated and wear\nmasks. So here's my suggestion","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2042.7,2047.5"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/481","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to you all, be direct and clear\nwith the people who want to come","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2047.5,2053.23"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/482","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"back to your venues show that\nit's a compact of good behavior","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2053.23,2058.33"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/483","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"between the performance event\nproducers and the audience. You","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2058.57,2062.47"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/484","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"both have to do things. So\nhere's something I've outlined,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2062.47,2066.25"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/485","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but I understand how for\ndifferent regions around the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2066.25,2070.03"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/486","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"world, in different sizes and\ntypes of venues, more or less of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2070.03,2074.68"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/487","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"these might apply. And I'm not\ngoing to read all of these","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2074.68,2077.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/488","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"aloud. But here are some ideas,\nwhat we as venues have to do and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2077.38,2083.14"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/489","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what you as an audience has to\ndo. And by the way, if there are","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2083.14,2088.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/490","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"exceptions to your rules, for\ninstance, for people with","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2088.69,2092.08"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/491","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"disabilities, let them know that\nyou've tried to find a way to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2092.08,2095.35"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/492","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"accommodate if their request\ndoesn't compromise the health of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2095.35,2099.04"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/493","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"others. There's some good\ncontent to follow here on the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2099.04,2102.58"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/494","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"website, in ticks, i n t ix.org.\nI anti x, okay, and then don't","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2102.58,2111.97"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/495","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"bury this information on your\nwebsite, it shouldn't be hard to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2112.0,2115.48"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/496","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"find. In fact, I put a button\nright on your homepage that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2115.48,2119.32"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/497","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"draws people to this information\nimmediately. If you haven't","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2119.32,2123.76"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/498","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"already, make building this web\npage a priority. But whatever it","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2123.76,2129.31"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/499","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is you're making, from postcards\nto designed email message","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2129.31,2133.33"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/500","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"marketing, to videos to\nwebsites. Remember, to lead with","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2133.54,2138.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/501","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your message. Say what you're\ndoing to make their experience","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2138.55,2142.36"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/502","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"better and save, you know, for\ninstance, changing the way","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2142.36,2145.33"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/503","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you're doing seating or the way\nyou take tickets, clean spaces,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2145.33,2148.09"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/504","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and importantly, the way you're\nhonoring vaccine. And mask","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2148.33,2151.99"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/505","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"mandates. Say, while you're\ndoing it, obviously, because you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2151.99,2157.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/506","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"value your audience and say, how\nyou're doing it, and give some","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2157.3,2162.13"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/507","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"specifics if you have room.\nOkay. We've established her","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2162.13,2168.85"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/508","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"goals, we feel the pain of our\naudience. And we've created","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2168.85,2173.2"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/509","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"marketing materials, both\ndigital and traditional to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2173.2,2176.02"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/510","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"convey our message and what you\nneed to propel that message out","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2176.02,2182.86"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/511","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to your marketplace so that they\nhear it in every way they can.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2182.86,2186.76"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/512","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Now I'm going to do my best to\ncondense a lot of marketing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2187.51,2190.39"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/513","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"knowledge into a just a few\nminutes here, you don't need to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2190.39,2193.54"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/514","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"retain all the specifics. But\nyou should get a few basics to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2193.54,2197.8"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/515","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"understand that there are more\nthan a few ways to skin this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2197.8,2201.22"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/516","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"cat. And they break down two\nways, outbound and inbound","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2201.22,2206.62"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/517","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"marketing.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2206.65,2207.25"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/518","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So outbound marketing, means\nyou're pushing your promotion","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2208.54,2212.74"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/519","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"out to the masses, many of whom\ndidn't ask to be marketed to and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2212.8,2216.43"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/520","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"may try to block you out. So\nthis includes all forms of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2216.43,2220.27"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/521","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"traditional and digital\nadvertising, social media,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2220.27,2224.02"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/522","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"online display ads, also\nbillboards, TV, radio, print","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2224.41,2228.52"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/523","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"ads, plus things like cold\ncalls, and unsolicited emails,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2228.52,2232.93"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/524","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and press releases that you send\nto the news media. It's a one","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2233.26,2237.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/525","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"way conversation, and it's aimed\nat a general audience. And","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2237.55,2241.87"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/526","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"sometimes it's called\ninterruption marketing, for","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2241.87,2246.01"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/527","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"obvious reasons. That said, if\ndelivered correctly, you can","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2246.01,2250.6"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/528","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"reach a large reach a large\nswath of people. And actually,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2250.6,2254.92"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/529","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"some of it will stick I mean,\nthere's a reason why everyone","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2254.92,2257.32"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/530","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"does it. Or you can do it\nthrough inbound marketing, which","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2257.32,2262.63"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/531","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"means doing tactics where you\nhelp yourself get found by","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2262.63,2266.44"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/532","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"people already learning about\nand shopping for what you're","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2266.44,2270.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/533","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"selling. That's what those\nwebsite examples I showed you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2270.55,2274.42"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/534","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"before are. So here, the\ncustomer reaches out to you when","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2274.42,2278.53"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/535","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they want and when they need\nyou. That is to say they have to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2278.53,2283.24"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/536","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"choose to go to those sites or\nyour social media pages, or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2283.24,2286.27"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/537","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"maybe even to a special event\nyou're offering to check out","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2286.27,2289.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/538","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what you are or aren't doing.\nAnd your regular loyal audience","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2289.69,2293.8"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/539","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"goers will do just that, just\nthat they'll say, I wonder","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2293.8,2297.49"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/540","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what's going on at the Beck\nCenter for the Arts in Ohio, or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2297.49,2300.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/541","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the Clemens Fine Arts Center in\nKentucky, or relative theatrical","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2300.88,2305.02"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/542","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in Wyoming, to name just a few\nwho I think may be on this call,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2305.05,2308.47"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/543","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and they'll go check it out.\nInbound Marketing is less","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2308.74,2313.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/544","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"invasive. And the messaging is\npositioned in such a way that it","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2313.06,2316.84"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/545","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"caters to the customers pain\npoints that we just discussed in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2316.84,2320.59"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/546","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the value proposition canvas. As\nsuch customers, right also known","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2320.59,2325.6"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/547","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as prospective audience members,\nthey're more likely to be","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2325.6,2328.72"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/548","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"receptive to your offerings\nbecause they actually need or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2328.72,2331.99"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/549","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"want them and your ROI, your\nreturn on investment will be","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2331.99,2337.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/550","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"higher here for that reason.\nInbound Marketing is targeted,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2337.0,2342.7"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/551","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and customized and more\npersonal. And it takes manpower","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2343.03,2348.13"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/552","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"more than money to get it done.\nBut this tactic misses the broad","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2348.28,2352.99"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/553","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"reach of those who don't yet\nknow they need or want you. So","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2352.99,2357.01"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/554","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"hence doing a proportion mix of\ninbound and outbound marketing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2357.04,2361.48"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/555","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is warranted. With me, let's go\ndeeper. Another way to look at","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2361.72,2368.41"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/556","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the tactics you can use is by\nthe kind of media channel, you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2368.41,2371.77"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/557","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"put it out. And so we're going\nto spend a bit of time on this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2371.77,2374.86"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/558","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"infographic because this is a\nslide that itemizes the myriad","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2374.89,2378.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/559","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"ways you can get media\nattention. There are pluses and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2378.88,2383.5"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/560","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"minuses to using each one mostly\nhaving to do with cost and how","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2383.5,2387.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/561","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"much control you have. And it is\nthrough these media channels,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2387.88,2392.62"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/562","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"mostly the digital ones, that\nyou'll be able to measure","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2392.62,2396.07"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/563","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"whether your what you're doing\nis resonating and that you're","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2396.07,2400.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/564","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"reaching the right demographic\nthat you're trying to target. So","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2400.3,2403.87"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/565","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"let's start with what I think is\nthe easiest to understand, which","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2403.9,2407.2"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/566","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is paid media. You know how\npeople say you get what you pay","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2407.2,2411.37"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/567","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for. That applies here. This is\nthe most straightforward of the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2411.37,2416.17"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/568","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"different kinds of media\nchannels, but is the most","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2416.17,2419.35"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/569","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"costly. Of course, you create\nthe content and then design and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2419.38,2424.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/570","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you design the advertisement and\nyou, you can and you should","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2424.66,2428.26"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/571","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"insert clear calls to action,\nlike buy your ticket. Now,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2428.5,2431.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/572","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you often not always get to\ndecide where to place the ads","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2433.21,2437.23"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/573","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and how long they'll run. For\nthose in this class to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2437.26,2440.35"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/574","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"understand marketing a bit more,\nyour digital ads can have very","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2440.35,2443.8"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/575","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"specific data controls, that\nwill get you very close to your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2443.8,2447.28"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/576","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"desired demographic through\nthings like geo fencing, or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2447.28,2451.72"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/577","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"retargeting, and other scary but\neffective digital marketing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2451.75,2455.8"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/578","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"phrases that are too complicated\nto go into here, but happy to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2455.8,2459.58"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/579","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"talk to you offline about any of\nit, there's seemingly an","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2459.58,2462.7"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/580","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"infinite number of control\nlevers that can be pulled to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2462.73,2465.58"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/581","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"serve your advertising, just so.\nAnd of all the types of media","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2465.58,2471.16"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/582","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"paid is where you'll be able to\nmeasure outcomes most directly.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2471.49,2475.33"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/583","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for it, someone sees a\npromotional video clip, for","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2475.96,2478.57"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/584","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"instance, clicks on it and buys\na ticket 123 bump bump bump,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2478.57,2483.01"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/585","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you'll be able to see directly\nif your ads and your digital","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2483.19,2486.46"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/586","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"buys are working. That's not as\neasy with the other types. Okay,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2486.46,2493.09"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/587","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"owned medium, is the easiest and\nthe safest to do because you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2493.18,2497.44"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/588","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"control everything about this\ncontent. It is your branded","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2497.44,2501.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/589","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"content written designed and\nbuilt by you. These are your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2501.55,2506.02"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/590","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"websites, your brochures, your\nvideos. These include a special","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2506.02,2510.91"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/591","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"events that you may host for\nfundraising and the like. You","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2510.91,2514.72"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/592","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"have total control over content\nand where and how you're","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2514.72,2518.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/593","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"distributed. But owned media on\nits own. No pun intended, has no","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2518.38,2525.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/594","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"legs. It just sits there unless\nsomeone is prompted to come and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2525.91,2530.02"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/595","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"get it. Remember the outbound\nversus inbound thing? Well, I","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2530.02,2533.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/596","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"hope so that was just the\nprevious slide. You got to do a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2533.89,2536.98"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/597","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"lot of owned media. But don't\nfool yourself that by itself","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2536.98,2541.39"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/598","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"will not get audiences to come\nto you. earned media is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2541.39,2548.74"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/599","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"generally speaking, publicity\ngained by word of mouth or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2548.8,2552.94"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/600","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"online reviews, blogs about you,\nand press and influencer","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2553.0,2558.28"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/601","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"relations. It's a third party\nendorsement of your brand that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2558.28,2561.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/602","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"usually manifests itself in the\nway of referrals or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2561.88,2565.39"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/603","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"recommendations. And generally\nspeaking, you have very, very","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2565.39,2570.37"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/604","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"little control here. A third\nparty controls content, audience","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2570.37,2575.02"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/605","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and distribution. So think about\na story about your show","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2575.05,2579.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/606","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"appearing in a newspaper, right?\nThe only control you have isn't","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2579.88,2583.27"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/607","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"steering the story and possibly\nchecking facts. If the reporter","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2583.27,2586.84"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/608","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is nice, it is most difficult to\nget as the story must be deemed","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2586.84,2591.67"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/609","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"both interesting and newsworthy\nto their audience, not your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2591.67,2596.32"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/610","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audience their audience. It\nhelps to be timely, but earned","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2596.32,2600.85"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/611","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"video well most difficult to get\nbrings the sweetest reward.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2600.85,2606.34"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/612","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Because there is nothing as\nsatisfying as being endorsed by","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2606.73,2610.45"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/613","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a third party because someone\nelse is saying you're good.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2610.45,2613.51"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/614","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Alright, shared medium. Shared\nmedia is a relative newcomer to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2614.59,2619.54"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/615","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the marketing mix and overlaps\nin many instances with some of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2619.54,2622.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/616","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the others. Basically, shared\nmedia means social interactions,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2622.66,2628.09"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/617","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and it can take many, many forms\neverything from posting a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2628.09,2631.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/618","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"promotion on Facebook to\nanswering a query on Twitter.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2631.69,2634.57"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/619","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The trick here is to convert\nviewers into participants, and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2635.17,2640.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/620","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"participants into advocates and\ninfluencers and then finally,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2640.06,2644.77"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/621","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"into customers. You control the\ncontent or promotion, you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2644.89,2649.15"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/622","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"develop the audience. But a\nthird party controls the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2649.15,2652.75"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/623","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"distribution of the content. And\nsometimes, often, social or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2652.75,2659.17"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/624","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"shared media can backfire. With\none errant comment. Okay, I just","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2659.17,2666.58"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/625","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"gave you a lot I know. But\nthat's why marketing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2666.58,2669.46"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/626","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"communication professionals\nexist to help you navigate this.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2669.46,2672.58"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/627","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So let's take another pause for\nquestions or comments. Anybody","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2672.97,2677.14"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/628","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"may still with me? Anybody still\nthere? No. Okay, I see Ellen","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2677.2,2685.9"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/629","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"White has raised her hand, but I\ndon't I don't see your face and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2685.9,2691.18"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/630","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you need to put something in the\nchat room Ellen.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2691.21,2692.95"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/631","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay, I don't see anything. So\nI'm gonna move on. Elon, write","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2699.49,2705.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/632","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it down, and we'll talk about it\nlater, whatever it is Okay,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2705.88,2708.58"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/633","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"moving on. So which combination\nof tactics you choose will have","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2708.61,2716.02"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/634","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"something to do with how much\nmoney you have to spend, and how","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2716.02,2720.76"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/635","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"many human resources you can\nmuster to do the legwork. It's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2720.76,2725.65"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/636","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"either time or money invested\nhere. And those who can afford","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2725.65,2729.85"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/637","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it should do both. If you don't\nalready have the manpower to do","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2729.85,2734.05"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/638","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this, for this campaign, at\nleast, designate people to act","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2734.05,2737.83"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/639","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in different capacities. So as a\nmedia spokesperson, as Facebook","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2737.83,2741.7"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/640","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or Twitter posters, people who\ncan make cold calls, have some","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2741.7,2746.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/641","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"people write personalized emails\nto groups, people, you're","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2746.38,2748.87"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/642","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"affiliated with even old\nfashioned postcards. I'll give","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2748.87,2752.44"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/643","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"some examples in a minute. But\nfirst, I want you to consider","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2752.44,2755.56"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/644","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"something seriously. And that\nis, at least through this post","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2755.56,2760.57"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/645","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"pandemic re entry period, to\nform a loosely knit Consortium.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2760.57,2765.19"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/646","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I hear what you're thinking,\nyou're thinking build a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2766.87,2769.36"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/647","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"consortium, she's crazy. Who's\ngot time to do that. There","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2769.36,2773.74"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/648","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"aren't enough hours in the day\nto do what we have to do by","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2773.74,2776.26"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/649","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"ourselves without having to get\nconsensus with others. We don't","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2776.26,2780.1"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/650","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"know. I get it. No one expects a\nhuge tourism campaign. But a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2780.1,2785.02"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/651","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"little bit of effort amongst\nlike minded institutions in your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2785.02,2789.19"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/652","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"region could go a long way. For\ninstance, coordinated messaging","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2789.19,2794.17"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/653","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about safety protocols could\nreduce confusion about what's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2794.17,2796.96"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/654","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"expected of audiences. I mean,\nthink about an audience member","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2796.96,2799.93"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/655","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who feels comfortable at one\nvenue, feeling similarly","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2799.93,2803.08"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/656","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"comfortable at another venue\nbecause they saw the same safety","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2803.08,2805.87"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/657","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"language or safety logo at both\nvenues. As a group, you could","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2805.87,2811.54"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/658","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"negotiate conflicting protocols\nor timelines for reopening","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2811.54,2815.2"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/659","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"imposed by government or other\nentities. You can decide","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2815.38,2819.22"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/660","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"together which takes precedent\nprecedents, I mean, some regions","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2819.22,2822.1"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/661","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like New York City, there are no\nchoices to be made, you must be","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2822.1,2825.79"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/662","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"vaccinated and wear a mask no\nexceptions. As a consortium","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2825.79,2830.59"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/663","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Consortium, you'd have a better\nshot at getting local press","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2830.62,2833.17"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/664","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"coverage, if you're all in it\ntogether. Right. As a group, you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2833.17,2838.21"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/665","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"could Marshal your limited human\ncapital to do social media, and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2838.21,2841.9"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/666","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"other communications tactics you\nmight not have time to do. And","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2841.93,2845.74"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/667","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you'd be better able to afford\nadvertising with a universal","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2845.77,2849.37"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/668","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"theme. If you're all in it\ntogether. Stick with me. Let's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2849.37,2855.34"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/669","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"take a quick look again at your\noverarching message and see how","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2855.34,2858.34"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/670","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this might be played out with\nsome universal level tactics.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2858.34,2862.24"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/671","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But first, let's travel back in\ntime to look at the most","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2862.9,2866.47"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/672","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"successful high level marketing\ncampaigns that involved a lot of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2866.47,2869.92"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/673","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"disparate entities. The I Love\nNew York campaign with the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2869.92,2873.43"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/674","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"iconic logo was tourism's\nrallying cry for a near bankrupt","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2873.43,2877.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/675","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"city in the mirror in the mid\n1970s. The Big Apple was in the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2877.66,2882.52"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/676","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"dumpster, businesses were\nclosing crime was on the rise.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2882.52,2886.24"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/677","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"No one was participating in the\nthings that made me You're","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2886.48,2889.6"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/678","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"great. A situation I'm afraid we\nsaw again, somewhat this past","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2889.6,2894.19"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/679","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"year. So what did the tourism\nindustry do to revive the city","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2894.19,2898.39"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/680","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and get people back to living\nthey're working there and go","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2898.39,2901.72"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/681","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"into shows and museums and more?\nWell, they tap the talent from","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2901.72,2906.16"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/682","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"all of the Broadway shows, and\nmore to join forces, and sing a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2906.19,2910.18"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/683","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"catchy four note jingle about\nhow they love New York. That's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2910.18,2914.92"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/684","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it. Simple. And it worked. That\nfor those who live in the New","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2914.92,2920.05"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/685","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"York area now you'll see they're\ndoing this kind of campaign","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2920.05,2923.14"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/686","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"again and works for me got me to\nbuy tickets. What if your local","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2923.14,2928.33"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/687","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"community of arts institutions\nbanded together through your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2928.33,2932.2"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/688","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Department of Tourism or Chamber\nof Commerce or other existing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2932.2,2936.07"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/689","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"central entity for an\noverarching campaign, Allah, I","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2936.07,2940.39"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/690","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"love New York. What if you\nshowcased examples of your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2940.39,2944.53"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/691","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"offerings and your venues, took\nyour message and turned it into","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2944.53,2949.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/692","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a campaign campaign slogan like,\nwe're here, we're ready, come on","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2949.0,2953.8"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/693","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"home, or something better\nprofessional copy ad writer, ad","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2953.8,2958.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/694","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"copywriter could write, you\ncould create a master landing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2958.3,2961.63"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/695","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"page on your region site that\nshowcases as a whole what you're","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2961.63,2965.74"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/696","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"doing. And on that landing page,\nyou could lead with a statement","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2965.74,2970.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/697","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on what you're all doing. And\nthen give a list of what is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2970.63,2974.26"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/698","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"currently playing everywhere.\nObviously, with links to each","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2974.26,2978.46"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/699","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"separate website, for example,\nit could say something like","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2978.46,2981.7"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/700","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2981.7,2982.33"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/701","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"At any given time, there are\nother There are over two dozen","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2983.59,2986.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/702","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"live theater, dance and music\nperformance is going on at","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2986.89,2989.83"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/703","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"various venues, large and small\nin our community. Every","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2989.83,2994.12"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/704","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"performing arts institution has\ndone their utmost to not only","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2994.12,2996.97"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/705","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"meet but surpass every health\nand safety guidelines. provided","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=2996.97,3000.81"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/706","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"by the state and the CDC. And we\nneed you to do the same when you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3000.81,3005.25"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/707","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"visit our venues. Click below to\nsee what your favorite","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3005.25,3008.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/708","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Performing Arts spaces are up\nto. And then you can do a list.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3008.55,3012.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/709","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You should also be posting\nmessages like this on your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3012.93,3015.75"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/710","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"regional Facebook page. And both\nyour web landing page and your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3015.75,3020.07"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/711","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Facebook page could also offer\nup some seal of approval,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3020.07,3023.73"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/712","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"perhaps endorsed by your local\nhealth commissioner, something","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3023.73,3027.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/713","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like this, maybe find a way to\nbrand it color and font wise to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3027.06,3032.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/714","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"attach your regional community\nlogo, then use this seal on","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3032.82,3037.74"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/715","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"everything, all of your own\nmedia, as individual entities","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3037.77,3042.33"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/716","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and as a group. Also, as a\ngroup, you could send out a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3042.39,3047.01"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/717","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"personalized direct mail from\nknown individuals if you can, or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3047.01,3051.99"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/718","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"emails to anyone who's ever\nbought a ticket to anything in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3052.02,3055.2"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/719","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your area in the past five\nyears. Use your individual","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3055.2,3059.43"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/720","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"maleness as a starting point.\nAnd here's an example of what","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3059.43,3063.57"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/721","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that email could say. Hi there.\nI'm a performer you've made seen","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3063.6,3069.57"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/722","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"here in past productions. Our\norganization like dozens in our","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3069.57,3073.29"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/723","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"area that host to produce\nPerforming Arts is up and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3073.29,3076.41"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/724","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"running this season. And we're\neager to welcome back our","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3076.41,3078.78"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/725","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"beloved audiences. People like\nyou who know and appreciate how","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3078.78,3083.1"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/726","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"vital dance music and theater\nare to the lifeblood of our","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3083.1,3086.61"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/727","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"community. I'm not asking for\nanything major here, not to give","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3086.61,3092.31"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/728","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"money, not even to buy a ticket.\nYet, I am asking you to check","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3092.31,3098.64"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/729","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"out what we've been doing to\nmake you and all of us safe and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3098.64,3102.21"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/730","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"comfortable as we deal with\npandemic consequences. And to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3102.21,3105.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/731","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"learn what you can do so we all\nstay safe. While you're checking","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3105.3,3110.13"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/732","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"us out. Please also look over\nour fabulous schedule of live","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3110.13,3113.22"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/733","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"performance offerings at each of\nour venues, then please grab","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3113.22,3117.54"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/734","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"some friends, grab your masks\nand go to a live performance.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3117.54,3121.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/735","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Now, not only could you use this\nkind of language for direct","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3122.19,3125.19"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/736","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"email marketing, but you could\nadapt it for cold calling and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3125.19,3127.86"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/737","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"social media posts as well.\nRight. Now, let's talk about","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3127.86,3132.9"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/738","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"timing and how often you should\nbe pushing out your marketing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3132.9,3136.29"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/739","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"message. It's difficult to give\nprecise timings and frequencies","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3136.29,3141.39"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/740","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to a group with such variable\nsizes and ticket sale","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3141.39,3143.97"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/741","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"methodologies. But generally\nspeaking, you should do you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3143.97,3150.12"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/742","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"should do a universal push\npromotion every five days or so.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3150.12,3154.35"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/743","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then follow each with an\nindividual push promotion. Three","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3154.62,3158.34"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/744","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"days later, right? First use\ngroup then use an individual","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3158.34,3162.36"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/745","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"entity rinse and repeat. Now,\nwhether you're a subscription","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3162.36,3166.8"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/746","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"based, plus single ticket sales,\nor just single ticket sales, you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3166.8,3172.02"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/747","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"all have mailing lists, though\nvenue and production companies","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3172.02,3175.77"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/748","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that have a subscription\naudience have in a sense, given","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3175.77,3178.92"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/749","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you permission to market to them\nin a way others have not. A","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3178.92,3183.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/750","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"quick aside here about\npermission marketing. This is an","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3183.69,3187.83"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/751","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"asset so if you can, you should\ntake advantage of it. It allows","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3187.83,3192.48"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/752","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for more personalized\ncommunication, and more frequent","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3192.48,3195.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/753","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"communication. But regardless,\nfor all of you, I'd say know","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3195.69,3200.58"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/754","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your demographic. This is not\nrocket science. Most theater and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3200.58,3205.65"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/755","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Symphony audiences skew older\nrock concerts younger, blah,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3205.65,3209.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/756","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"blah, blah, you know who comes\nto your venues right? Can you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3209.82,3213.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/757","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"from that deduce their\nparticular media consumption","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3214.02,3217.05"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/758","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"habits, especially when it comes\nto shared media. younger","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3217.05,3221.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/759","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audiences can take more frequent\npokes on their social feeds, but","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3221.55,3225.54"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/760","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they might not even read email.\nOkay, as I've asked before, what","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3225.54,3232.65"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/761","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"will audiences look like when\nthey return? What is their","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3232.65,3236.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/762","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"expected behavior as a group?\nNow even though a recent study","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3236.88,3241.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/763","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at the Berlin Institute of\nTechnology in Germany claims","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3241.38,3244.74"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/764","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that the risk of COVID-19\ntransmission is far lower in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3244.74,3248.07"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/765","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"museums and theaters, than in\nsupermarkets, restaurants,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3248.07,3251.28"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/766","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"offices or public\ntransportation? Many people","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3251.28,3255.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/767","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"remain wary.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3255.09,3256.08"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/768","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What do we know with any\ncertainty? Nothing. Apparently.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3258.12,3264.42"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/769","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"certainty is a luxury only\nmathematicians can afford. The","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3265.8,3269.85"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/770","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"rest of us can only make\neducated guesses as to what's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3269.85,3273.03"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/771","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"gonna happen next, based on past\nbehaviors, and current surveys","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3273.03,3277.11"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/772","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like the one wolf brown are\ndoing and we know that people","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3277.11,3280.95"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/773","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are more comfortable working\nfrom home. We know that they're","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3280.95,3284.04"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/774","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"traveling less This is picking\nup. We know that many people are","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3284.04,3288.63"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/775","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"still feeling weird about going\nout unless they have to. We know","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3288.63,3293.22"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/776","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that people feel safer when they\nfeel they have some personal","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3293.22,3296.13"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/777","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"control over their own behavior\nin any given set. Like, for","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3296.13,3301.05"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/778","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"instance, in a restaurant, they\ncan get up and leave or move","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3301.05,3304.47"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/779","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"their table if if they fail to\nclosed in. But you can't do that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3304.47,3309.09"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/780","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in a theater in the middle of a\nperformance. Now, on the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3309.09,3313.77"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/781","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"positive side, one thing we do\nhere is there's an overwhelming","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3313.77,3316.74"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/782","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"appreciation of the need to\nsupport artists and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3316.74,3320.1"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/783","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"organizations. And we're seeing\nthat in the success of some","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3320.1,3323.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/784","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"fundraising and donation\ncampaigns, especially those that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3323.82,3327.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/785","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are focused hyper locally. So\nhow could that passion a patron","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3327.66,3333.63"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/786","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"has for supporting the arts\ntranslate to attending the arts?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3333.63,3338.37"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/787","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I mean, usually we're asking\nthat question the other way","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3339.03,3341.25"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/788","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"around, right? Everything is\nupside down. Alright, let's look","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3341.25,3347.25"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/789","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at the short term, mid term, and\nlong term prognosis re","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3347.25,3351.48"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/790","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"attendance based on what we\nknow, and what we Intuit. So","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3351.48,3357.09"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/791","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"even though there is ample\ncaution to go around, potential","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3357.12,3360.9"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/792","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audiences appear to be chomping\nat the bit to go back to live","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3360.9,3364.26"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/793","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"performance. As you heard\nbefore, you know I am, and past","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3364.26,3368.31"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/794","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"attendance frequency is the\nstrongest indicator of how soon","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3368.31,3372.75"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/795","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"someone will be back. Also, how\nfrequently and how much they","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3372.75,3376.86"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/796","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"will spend. So let's open by\nsaying the occasional attendee","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3376.86,3382.68"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/797","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is going to be the hardest for\nyou to bring back. Now in the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3382.74,3387.03"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/798","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"next few months, attendance may\ngrow with the virus is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3387.03,3392.31"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/799","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"suppressed and become more\nrobust when it's closer to being","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3392.31,3396.09"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/800","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"eliminated in your region.\nGreater vaccinations will move","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3396.09,3400.08"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/801","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this along even more quickly.\nAnd there are those that can","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3400.08,3404.22"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/802","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"tolerate more risk. So expect\nsome part of the market to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3404.22,3407.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/803","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"return regardless. And don't\nforget those affected","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3407.82,3411.96"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/804","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"financially by the pandemic,\nthey may spend cautiously. Now,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3411.96,3418.14"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/805","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"within the year, it's likely to\nbe another weird year of ups and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3418.2,3422.91"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/806","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"downs. So I'd say plan for an\nera of volatility and behavioral","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3422.91,3428.01"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/807","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"change. And because of that,\npeople may be reluctant to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3428.01,3431.52"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/808","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"commit to buy tickets further\nout in time, we see that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3431.52,3435.03"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/809","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"happening in the travel\nindustry. So plan for your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3435.03,3437.85"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/810","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audience, buying closer to the\ntime of the event, do your best","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3437.85,3443.28"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/811","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"anyway to reinforce in your\nmessaging that subscribing is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3443.28,3446.25"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/812","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"good value. So it's not all last\nminute for you. But be realistic","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3446.25,3451.59"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/813","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about this, many are still very\nlast minute in their decision","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3451.59,3455.19"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/814","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"making. Now, it's also an ideal\ntime for testing new models and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3455.19,3460.26"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/815","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"finding new solutions. So\nthere's room for you to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3460.26,3462.81"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/816","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"experiment with different price\npoints, perhaps, maybe do pay","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3462.81,3467.49"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/817","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what you can. One idea that's\nbeen floated in some of these","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3467.49,3471.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/818","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"research surveys is that there\ncould be some performances you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3471.06,3474.12"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/819","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"offer that deliberately hold\nback some sales to allow for","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3474.12,3478.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/820","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"greater social distancing. For\nthose that are more squeamish","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3478.38,3481.95"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/821","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about crowded spaces, right? You\ncould call this safety enhanced","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3481.95,3485.37"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/822","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"performances or something like\nthat. And it's also as I said","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3485.37,3490.47"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/823","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"before, it's an ideal time for\ngarnering support because the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3490.47,3493.35"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/824","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"public wants to participate and\nsupport organizations locally","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3493.35,3497.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/825","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"when they can so pardon is that\nknow that? Well, fundraising","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3497.58,3501.12"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/826","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"might be better on an individual\ngiving level, nonprofit seeking","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3501.12,3505.53"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/827","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"funds from foundations and\ncorporations might experience","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3505.53,3509.07"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/828","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"though a harder time of it.\nWell, giving gets diverted to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3509.07,3512.58"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/829","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"pandemic related efforts. So\nindividual giving may go up,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3512.58,3517.35"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/830","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"corporate foundation giving may\ngo down while it's diverted. So,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3517.89,3522.27"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/831","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"so you're gonna have to titrate\nthat in your fundraising and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3522.75,3526.53"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/832","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"development efforts. Okay. And\nlong term,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3526.53,3529.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/833","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audiences will continue to yearn\nfor events in public spaces,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3531.27,3534.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/834","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which emphasize social\nconnection and joy. Also, don't","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3534.66,3540.36"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/835","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"lose those online offerings. And\nthose outdoor offering, bring","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3540.39,3545.19"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/836","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"added value and they keep\nconnection, even after you open","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3545.19,3548.91"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/837","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"up fully, right. I mean, those\nwere fantastic, so keep doing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3548.91,3553.56"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/838","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"them. And also, remember, this\naudience will look to artists","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3553.56,3558.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/839","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and cultural organizations to\nhelp their communities recover.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3558.66,3562.26"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/840","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Let's look at that last bullet\nmore closely. You have the power","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3563.58,3568.71"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/841","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as arts organizations, to give\nmore to the community than just","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3568.92,3572.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/842","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your performance or cultural\nofferings. Leaders in the Fine","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3572.82,3576.18"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/843","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and Performing Arts worlds have\nthe power to heal, to bring","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3576.18,3580.56"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/844","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"people together to laugh and\ncry, to have shared experience,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3580.56,3585.12"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/845","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"not to mention the role arts\nplay in economic recovery to the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3585.66,3589.26"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/846","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"community. Okay, time to sum up\nmessaging strategies and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3589.26,3595.23"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/847","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"tactics. First, let's review\nstrategy. From the 1000s of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3595.23,3600.9"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/848","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"people who responded to wolf\nBrowns audience outlook monitor","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3600.9,3603.81"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/849","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"survey last May, community and\nsince then, communication","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3603.81,3608.22"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/850","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"strategies have emerged that\nunderpin what we went over","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3608.22,3611.76"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/851","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"earlier. So you should empower\naudiences and visitors to make","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3611.76,3616.95"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/852","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"their own decisions about when\nthey will feel comfortable","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3616.95,3619.83"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/853","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"attending. provide information\nabout health safety procedures","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3619.89,3624.96"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/854","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in layers, so people can access\nthe level of detail they want,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3624.99,3628.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/855","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or none at all. Acknowledge\nuncertainty about health safety","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3629.28,3635.52"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/856","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"measures, what is known, what is\nnot known, and how you are","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3635.52,3640.35"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/857","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"navigating the uncertainties.\nRecognize and value patrons who","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3640.35,3645.81"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/858","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are not ready to attend in\nperson and continue to engage","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3645.81,3649.26"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/859","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"them in other ways. I can't say\nthat enough. Provide re entry,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3649.26,3655.62"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/860","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"easy re entry opportunities,\nlike rehearsals with limited","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3655.68,3659.04"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/861","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audience, and maybe video\norientations, things like that.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3659.04,3662.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/862","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Here's one, allow patrons to\nbail out if they don't feel","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3664.41,3668.46"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/863","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"comfortable. In other words,\ngive refunds. And last,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3668.46,3675.9"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/864","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audiences are curious about\nartist and staff safety too. So","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3675.93,3679.77"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/865","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"communicate with them about this\nand that will help engender","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3679.77,3682.95"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/866","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"trust in your organization or\nvenue, something you're trying","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3682.95,3686.58"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/867","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to do long term for membership\nand fundraising anyway, right.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3686.58,3690.12"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/868","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Finally, let's summarize\nactionable tactics you can take","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3691.98,3696.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/869","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as individual Performing Arts\nentities, or as I hope you will","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3696.03,3700.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/870","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"attempt as a loosely knit\nconsortium in your region. I","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3700.38,3705.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/871","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"realize this is all a moving\ntarget. And you may have to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3705.66,3709.26"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/872","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"pivot on a dime, which is not\nusually the way with major","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3709.26,3713.4"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/873","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"promotional campaigns that\ninvolve multiple players. But","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3713.4,3716.97"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/874","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"there are some actionable things\nI suggested plus more that you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3717.0,3720.72"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/875","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"can imagine on your own, that\nwill not take too long to do.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3720.72,3724.47"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/876","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"First. There we go. affiliate\nwith others in your region to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3725.67,3731.94"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/877","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"develop an association to share\nin various efforts and reduce","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3731.94,3735.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/878","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"confusion amongst your publics.\nSecond, agree as a group on","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3735.69,3742.02"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/879","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"shared message and goals. Third,\nturn that message into a phrase","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3742.02,3747.87"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/880","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or tagline that you can all get\nbehind. Perhaps you know, a good","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3747.87,3751.53"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/881","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"ad copywriter who can help your\nfourth, define your team. I","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3752.01,3758.52"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/882","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"don't mean just in your\nindividual houses. But for your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3758.52,3762.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/883","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"ad hoc regional Association for\nthis campaign. Perhaps people","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3762.3,3766.59"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/884","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"from each institution can come\ntogether to make a social media","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3766.59,3769.5"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/885","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"team or a publicity team or act\nas the spokesperson for the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3769.5,3774.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/886","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"group. Right. Fifth, build your\nown individual web page that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3774.0,3780.09"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/887","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"defines what your venues doing\nto keep audiences safe. Sixth,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3780.09,3785.7"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/888","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"build your consortium web page\nthat defines what everyone is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3786.27,3789.6"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/889","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"doing, and put your new safety\nfirst medallion on it. Seventh,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3789.6,3795.48"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/890","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"start pushing out your message\nvia direct mail, email blasts,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3797.82,3801.54"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/891","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and social media ads and posts.\nWrite press releases about how","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3801.54,3805.32"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/892","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you're working together on a\ncommon cause. Do radio spots if","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3805.32,3809.13"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/893","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you can afford them. Use every\nconnection you have to get","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3809.13,3812.67"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/894","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"reporters to advance your story.\nBuy them drinks if you have to.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3812.67,3817.5"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/895","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And lastly, keep your eye on the\nprize. The audience is just","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3818.82,3823.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/896","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"waiting for the right moment.\nThey'll be back very soon. But","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3823.89,3830.52"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/897","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"most of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3830.52,3831.15"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/898","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"all, I missed the crowds. The\ntheaters packed there cheering","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3831.15,3836.1"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/899","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"solo. I just hope we make it\nthrough Lynn we have a full","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3836.1,3840.6"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/900","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audience now. We do. Yeah, man.\nWe do. We do. It's been a full","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3840.63,3869.49"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/901","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"year since you've seen a live\nshow or replay. You cry in the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3869.49,3876.24"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/902","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"terrible sourdough starter you\nmay to get by. We've gone on","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3876.24,3884.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/903","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we've been in containment for\nhundreds of day in September for","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3884.88,3892.95"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/904","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your entertainment Broadway's\nback","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3892.95,3896.52"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/905","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, even though this clip was\nabout anticipating the September","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3903.419,3907.439"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/906","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Broadway opening, it still\nresonates, chokes me up every","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3907.439,3910.769"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/907","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"time. As I said, I actually went\nto three shows just last week","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3910.769,3914.729"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/908","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and it felt so great to be\npresent with other passionate","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3914.729,3918.689"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/909","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"theater goers. All masked and\nvaccinated. Okay, that's it for","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3918.689,3924.989"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/910","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"my presentation. word of thanks\nto the wonderful folks at","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3924.989,3928.409"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/911","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Performing Arts readiness.\nThat's Tom claris and Steve","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3928.799,3931.379"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/912","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Eberhard and shanaya Belkin for\nsetting this all up. And a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3931.379,3935.039"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/913","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"special word of thanks to my\ncartoonist, animator husband,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3935.039,3939.179"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/914","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Gary Martin at mar toons.com,\nwho contributed some whimsical","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3939.719,3945.119"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/915","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"illustrations and animations to\nthis presentation. Now, I'd love","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3945.119,3949.949"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/916","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to hear from you all if there\nare any questions or comments.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3949.949,3953.579"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/917","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay. Thank you all for your\nnice comments. Anybody got a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3957.869,3968.969"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/918","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"question? I'm also happy to talk\nto anybody who wants to learn","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3968.969,3974.339"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/919","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"more or who has an issue\noffline. You can see my email","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3974.339,3978.569"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/920","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"address. Can you do I have it on\nthat last slide? It's Nancy. At","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3978.569,3982.829"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/921","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Nancy donner.com. Thanks for\nliking the cartoon. I'll tell my","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3982.859,3990.809"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/922","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"husband. Okay, I guess you have\nany books? I do not have any","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=3990.809,4006.919"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/923","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"books. I do not have any books.\nBut please go to my website and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=4006.919,4011.149"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/924","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"there's lots on my blog. Nancy\ndonner.com Okay. I guess I'm","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=4011.149,4023.089"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/925","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"gonna call it let's Steve or\nshanaya. How do you in this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=4023.089,4026.539"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/926","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"thing.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=4026.539,4026.839"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/927","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thank you very much, man.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659#t=4029.33,4030.38"}]},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810","type":"AnnotationPage","label":{"en":["English [Transcript]"]},"items":[{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/52197/file/124659/transcript/32810/annotation/928","type":"Annotation","motivation":"subtitling","body":{"type":"TextualBody","value":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/032/810/original/HowToGetYourAudienceBack-20211013_otter_ai.vtt?1634141490","format":"text/vtt","language":"en"},"target":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/032/810/original/HowToGetYourAudienceBack-20211013_otter_ai.vtt?1634141490"}]}]}]}