{"@context":"http://iiif.io/api/presentation/3/context.json","id":"https://lyrasis.aviaryplatform.com/iiif/bv79s1nj1h/manifest","type":"Manifest","label":{"en":["Crisis Communications"]},"logo":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/166/original/LYRASIS_Learning.png?1631557479","metadata":[{"label":{"en":["Description"]},"value":{"en":["\u003cp\u003eAs professionals rise through the ranks, they will face issues that thrust them into the spotlight and threaten organizational reputation. A recent study found that 9 in 10 business leaders (94%) admit that the executives in their organizations need more training in core communication disciplines, such as reputation management and strategic communication. Are you prepared? This class reviews elements of strategic communication that are essential before, during and after crisis events. It examines how your organization can best prepare to respond to crisis and restore organizational reputation.\u003c/p\u003e\r\n\u003cp\u003eLearning Outcomes\u003c/p\u003e\r\n\u003cp\u003eExplain the steps to prepare for crisis communications before a crisis\u003c/p\u003e\r\n\u003cp\u003eDefine “organizational reputation”\u003c/p\u003e\r\n\u003cp\u003eDescribe the elements of crisis communications, including the need for a crisis communications contact, as well as formal procedures\u003c/p\u003e\r\n\u003cp\u003eInstructor\u003c/p\u003e\r\n\u003cp\u003eKathleen Donohue Rennie is the unique combination of full-time public relations professional and full-time professor. With 20+ years of experience through her public relations consulting firm, Kathy successfully develops and implements strategic communications campaigns for a broad range of clients, including those in pharmaceuticals, healthcare, education, banking, technology, energy, business-to-business, nonprofit organizations and more. Before forming her firm, Kathy was a spokesperson and media relations representative for NJ TRANSIT. She has conducted a wide variety of corporate and nonprofit seminars focused on communication management and strategy. In addition to practicing public relations, Kathy teaches integrated marketing communications, crisis communication, executive leadership communication, and media relations at New Jersey City University, where she is an Associate Professor. She is also a guest lecturer for the Executive MBA Program at Rutgers University and for the Stillman School of Business at Seton Hall University. Kathy holds a Ph.D. in Leadership, Management and Policy and wrote her dissertation on crisis communication. She also earned an undergraduate degree in communication and English (from Rutgers University) as well as a Master of Arts in Corporate and Public Communication (from Seton Hall University). She is an accredited public relations counselor and PRSA Fellow.\u003c/p\u003e"]}},{"label":{"en":["Instructor"]},"value":{"en":["Kathleen Donohue Rennie"]}},{"label":{"en":["Date"]},"value":{"en":["2025-10-02"]}},{"label":{"en":["Language"]},"value":{"en":["English"]}}],"summary":{"en":["\u003cp\u003eAs professionals rise through the ranks, they will face issues that thrust them into the spotlight and threaten organizational reputation. A recent study found that 9 in 10 business leaders (94%) admit that the executives in their organizations need more training in core communication disciplines, such as reputation management and strategic communication. Are you prepared? This class reviews elements of strategic communication that are essential before, during and after crisis events. It examines how your organization can best prepare to respond to crisis and restore organizational reputation.\u003c/p\u003e\r\n\u003cp\u003eLearning Outcomes\u003c/p\u003e\r\n\u003cp\u003eExplain the steps to prepare for crisis communications before a crisis\u003c/p\u003e\r\n\u003cp\u003eDefine \u0026ldquo;organizational reputation\u0026rdquo;\u003c/p\u003e\r\n\u003cp\u003eDescribe the elements of crisis communications, including the need for a crisis communications contact, as well as formal procedures\u003c/p\u003e\r\n\u003cp\u003eInstructor\u003c/p\u003e\r\n\u003cp\u003eKathleen Donohue Rennie is the unique combination of full-time public relations professional and full-time professor. With 20+ years of experience through her public relations consulting firm, Kathy successfully develops and implements strategic communications campaigns for a broad range of clients, including those in pharmaceuticals, healthcare, education, banking, technology, energy, business-to-business, nonprofit organizations and more. Before forming her firm, Kathy was a spokesperson and media relations representative for NJ TRANSIT. She has conducted a wide variety of corporate and nonprofit seminars focused on communication management and strategy. In addition to practicing public relations, Kathy teaches integrated marketing communications, crisis communication, executive leadership communication, and media relations at New Jersey City University, where she is an Associate Professor. She is also a guest lecturer for the Executive MBA Program at Rutgers University and for the Stillman School of Business at Seton Hall University. Kathy holds a Ph.D. in Leadership, Management and Policy and wrote her dissertation on crisis communication. She also earned an undergraduate degree in communication and English (from Rutgers University) as well as a Master of Arts in Corporate and Public Communication (from Seton Hall University). She is an accredited public relations counselor and PRSA Fellow.\u003c/p\u003e"]},"provider":[{"id":"https://lyrasis.aviaryplatform.com/aboutus","type":"Agent","label":{"en":["LYRASIS"]},"homepage":[{"id":"https://lyrasis.aviaryplatform.com/","type":"Text","label":{"en":["LYRASIS"]},"format":"text/html"}],"logo":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/166/original/LYRASIS_Learning.png?1631557479","type":"Image"}]}],"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/293/983/small/GMT20251002-180010_Recording_1760x900.mp4_1759509656.jpg?1759509657","type":"Image","format":"image/jpeg"}],"items":[{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983","type":"Canvas","label":{"en":["Media File 1 of 2 - GMT20251002-180010_Recording_1760x900.mp4"]},"duration":4484.96,"width":640,"height":360,"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/293/983/small/GMT20251002-180010_Recording_1760x900.mp4_1759509656.jpg?1759509657","type":"Image","format":"image/jpeg"}],"items":[{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/content/1","type":"AnnotationPage","items":[{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/content/1/annotation/1","type":"Annotation","motivation":"painting","body":{"id":"https://aviary-p-lyrasis.s3.wasabisys.com/collection_resource_files/resource_files/000/293/983/original/GMT20251002-180010_Recording_1760x900.mp4?1759509655","type":"Video","format":"video/mp4","duration":4484.96,"width":640,"height":360},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983","metadata":[]}]}],"annotations":[{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131","type":"AnnotationPage","label":{"en":["Transcript [Transcript]"]},"items":[{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/1","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"All right. Hello, everyone. Welcome back. Glad to see that you are here for Session 2 of our micro-credential.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3.0,11.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/2","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm really looking forward to this one. Several of you identified in your homework that crisis communications is a need that you have, something that maybe is not in your plan or is not.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=11.0,22.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/3","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Particularly well-developed in your plan. So, I'm really excited that those of you who identified that need will have this opportunity to learn from, really, an excellent presenter.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=22.0,34.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/4","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A couple of notes before we begin. I did go through everybody's homework and sent them a response.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=34.0,43.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/5","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Uh, maybe noting a couple things that I… picked out of the writing that you did.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=43.0,49.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/6","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If you did not send in your homework. Or, if you sent it in and I did not send you a response back.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=49.0,59.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/7","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Please send me an email at your earliest opportunity, because. Uh, the homework is necessary for you to receive the credential.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=59.0,70.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/8","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I want to make sure that everybody is squared away and has what they need. So again, if you did not.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=70.0,77.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/9","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Send in your homework or did not receive a response back from me.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=77.0,81.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/10","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Please send me an email as soon as you can. I believe that's it for this one. I will be, uh, giving you your homework at the end.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=81.0,93.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/11","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Of this presentation, and again, it will be in the follow-up email.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=93.0,106.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/12","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thank you, Sam. Hello, everyone. I know you're just getting settled, and good luck with that homework. Um, hopefully Sam's an easy grader. I know he's thorough.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=106.0,119.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/13","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But hello, and welcome to the Basic Disaster Preparedness micro-credential. As you know, it's brought to you by a partnership between Lyricis and William Patterson University, courtesy of a Catalyst.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=119.0,131.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/14","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Fund Idea Grant. More specifically.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=131.0,138.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/15","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Welcome to our session on crisis communication and reputation management. I am your instructor, Kathy Rennie, and today I'm going to share with you the GPS, or roadmap, for libraries, as library leaders and staff prepare for.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=138.0,154.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/16","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And communicate through crisis events. I am an accredited public relations practitioner, that's the weird APR after my name.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=154.0,164.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/17","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, it's like getting a CPA in public relations, and lots of folks don't know that they exist, but they do. Um, I am a public relations association of America Fellow, and I'm an Assistant Clinical Professor at New York University, where I also serve as chairperson of the Integrated Marketing Communications Department.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=164.0,183.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/18","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In our School of Professional Studies, and what I do here, besides teaching, is I oversee three graduate programs. One's in integrated marketing communications, another's in public relations and corporate communication, and we have a new graduate program for professionals with 8 or more years of experience, and that is in marketing and strategic comm.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=183.0,203.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/19","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I'm steeped in this stuff. All day long. One of my favorite things to think about. But also, I'm a scholar practitioner, right? Throughout my career, I've been… I've studied this, and I've also practiced it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=203.0,217.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/20","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"While I began my career as a spokesperson for New Jersey Transit for more than 25 years, my business partner and I ran our own integrated marketing communications firm.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=217.0,228.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/21","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Which I ran while I was still a full-time faculty member for 21 years at Seton Hall University.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=228.0,234.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/22","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Then 9 at New Jersey City University, and now, for the last 2 years at NYU.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=234.0,239.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/23","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So while I was teaching strategic communications. I was also helping student, uh, clients do it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=239.0,246.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/24","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, doing… and doing strategic communication. Sadly, always means doing crisis communication in some capacity.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=246.0,255.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/25","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I've been intrigued and engaged in crisis communication, and in fact, that was actually the topic of my doctoral dissertation. So, needless to say, I am thrilled to be with you today to lead our discussion on a topic.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=255.0,269.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/26","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That I've always been engaged in. Watching, teaching about, and as you folks are, diligently learning about.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=269.0,278.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/27","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Before I start, however. Let's cover a few essential logistics that are going to help make the session even more enjoyable and interactive today. If you don't already have the chat box open, you should find an icon at the top of your screen that'll open chat. We're all pretty familiar with that at this point.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=278.0,295.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/28","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Please put any questions or comments that you have during the session in the chat box.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=295.0,300.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/29","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Shania is going to be serving as our tech support today, um, and Sam as backup, but if you have any technical questions, you can communicate directly with Shania in chat.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=300.0,309.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/30","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"By choosing her name in the drop-down menu next to the box. In fact, we're going to be using the chat box a few times during this session to share ideas, ask questions, and more. So, um, we'll get a little bit of practice on it as we go through it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=309.0,323.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/31","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Following this session, you will receive an email with a link to a recording of this session. You also get a PDF of all the slides, so you'll have all those slides, um.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=323.0,332.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/32","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Delivered to you. During our time together in this virtual space, as in any classroom, we will engage in respectful discussion, asking questions, and seeking clarification whenever you need that, all the while being receptive to feedback from others. And while we are sharing via the chat box, I want to assure you that we will have solid input, and I'll work diligently to make sure that I attend to your questions.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=332.0,358.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/33","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And if you need any clarification, um, I'm gonna aim to respond in real time so we can keep this as conversation as possible. And of course, after this, folks, I welcome you, um, wholeheartedly welcome you to reach out to me for questions that you may have after, if you have follow-up.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=358.0,373.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/34","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, love to talk to folks that I meet either virtually or face-to-face for more. And you can always find me on LinkedIn, too, if you want to.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=373.0,381.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/35","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Click back there. So, let's begin! So, on…","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=381.0,387.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/36","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"One morning several years ago, I was driving to a client meeting in West Orange, New Jersey, and I got stuck in some horrible bumper-to-bumper traffic on the Garden State Parkway, and what I noticed that when I looked up to the left of me, I saw a helicopter sort of.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=387.0,403.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/37","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Hovering over the highway. And when I arrived at my destination, which was, um, a bank that was my client at the time, I quickly learned, was told by the folks, uh, my clients, that the helicopters were news teams.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=403.0,418.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/38","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That were covering a dormitory fire at the university where I taught at the time, and that was Seton Hall.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=418.0,424.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/39","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, tragically, I soon discovered that the fire took the lives of three students, and many more were severely burned and remained in the burn unit for months on end. It was just horrible.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=424.0,436.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/40","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, two students were eventually charged with igniting the fire. They were indicted, they pled guilty, and they spent about 5 years in jail.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=436.0,444.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/41","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, but due to my experience in crisis, as a spokesperson for New Jersey Transit before I started my business and worked at Seton Hall, and then my role as.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=444.0,455.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/42","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Public relations professor at Seton Hall at the time of the fire, the Public Relations Office of the university called me that morning and said, get over here, we need your help.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=455.0,465.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/43","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, with our response. So, I was very much involved in that response, and then ended up studying it in my dissertation. But the Seton Hall University crisis tore at the soul of that organization, at its core values.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=465.0,484.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/44","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Then the core values, you know, explicitly center on protecting those who study there.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=484.0,488.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/45","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The crisis also significantly threatened the institution's reputation. We got questions from the media.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=488.0,494.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/46","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Parents, prospective students, regulators, other colleges, and more for months and months.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=494.0,501.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/47","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The crisis was front-page news for months in the New York, New Jersey area, and was picked up nationally and globally.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=501.0,507.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/48","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The New Jersey State newspaper covered it as news, and then a documentary, and then a book. It went on and on and on.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=507.0,514.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/49","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Much work was done to recover the university's reputation, and folks, it all started well before.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=514.0,522.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/50","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The day of the fire. So, eventually, I'm glad to say that Seton Hall eventually pulled through. It regained credibility with its core publics, it refocused on its core values, and took, and this is super important.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=522.0,537.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/51","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Corrective action. Installing sprinklers in every dormitory, even though it was not required to by code. And that resulted, obviously, in huge expenses.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=537.0,547.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/52","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, frankly, was concerning. For many of the other universities across the state and nation, that did not have sprinklers in their dormitories and did not have to install them by code.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=547.0,560.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/53","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But after studying the case as part of my doctoral dissertation, having lived through the crisis and many other crises, and in analyzing crisis communication as a practitioner and a scholar.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=560.0,573.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/54","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I know that what got the school and dozens of my clients since then.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=573.0,579.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/55","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Through that crisis was strategic communication. And so, what do I tell you the story? Well, I tell you the story because it focuses on what we're here to talk about today, and that is strategic communication, particularly during crisis.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=579.0,593.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/56","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And organizational reputation. So that you can better help the libraries with whom you work be better prepared to communicate before, during, and after a crisis to protect your library's reputation and.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=593.0,608.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/57","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The reputations of institutions with which your library may be affiliated.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=608.0,613.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/58","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Better understanding and better preparation is today's destination, and it's where we want to end up at the session's conclusion.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=613.0,622.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/59","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And this mission is essential. As community centers of municipalities and campuses and more, libraries, as you know, are essential meeting places tied to learning, culture.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=622.0,635.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/60","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Advancement, public health, equity, technology, and so much more. They are central to communities that they are most often located literally in the center of them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=635.0,648.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/61","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The middle of town, on the campus green, next to Town Hall.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=648.0,652.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/62","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But first, let's talk about where you work. Since you're all at these amazing centers, who do we have with us today? Can you start using that chat box a little bit? Tell us what type of library you work at, um, maybe the location, size, and state, so we can get a feel for those of you on the call.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=652.0,674.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/63","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And some practice with the chat. Let's hear from you.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=674.0,681.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/64","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And we don't have to belabor it, but I can let those come in, sort of. Hey, Jenny, small academic?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=681.0,687.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/65","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Nebraska, we have the Gordon Library. Rhode Island, college…","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=687.0,694.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/66","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Academic, small historical society, great. Medical Library.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=694.0,699.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/67","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Fantastic. Oh man, this is… this is great. Hbcu. Welcome, everyone. Um, yes, indeed, centers of your communities, for sure, and lots of academic libraries, so…","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=699.0,713.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/68","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, lyricists! Thanks all for doing that, and obviously great use for the chat. So let's… let's move forward, then I know a little bit where you are from. Thank you so much for sharing.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=713.0,728.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/69","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm going to share next our objectives, and our objectives really are threefold for today's session. First, we're going to explore the essential elements of strategic communication. Second, we're going to apply.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=728.0,741.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/70","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Communication strategy to crisis planning, and third, we want to be better prepared to help your library communicate before, during, and after a crisis.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=741.0,753.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/71","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So our agenda today will move from discussing pre-crisis planning, meaning what your library should be doing in order to communicate clear messaging pre-crisis.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=753.0,763.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/72","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And identify and manage risks. Then, we'll focus specifically on crisis planning, moving then to recovery and reputation management.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=763.0,773.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/73","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"First, let's start with What's first, by asking three key questions.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=773.0,779.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/74","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The first one is, what is a crisis? Second is, how do we differentiate communication and business challenges?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=779.0,788.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/75","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Those things we face every day, folks, from crisis. And three, why does this differentiation even matter?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=788.0,797.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/76","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So a crisis is an event that I always say tears at the soul of the organization. It really feels like that when you're in the middle of it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=797.0,806.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/77","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It, it, um, it really focuses on and tests the institution's core values, and it threatens its reputation.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=806.0,815.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/78","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"As you all know, it can be a major catastrophe that occurs.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=815.0,818.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/79","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Naturally, or results from human error, intervention, or malicious intent. It results in tangible and intangible devastation, although I would say that what was once intangible.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=818.0,831.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/80","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Credibility has very significant, tangible results in terms of bottom line. Crisis defines a defining moment in your organization's life. It's when a problem quickly arises, it's unexpected, it comes with significant.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=831.0,845.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/81","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Actual and future costs, and it really serves at a time when the public sees your organization, its people, and its leaders as they really are. They sort of no hiding in a crisis, and that's the reason I underscore the fact that.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=845.0,859.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/82","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Crises seem to expose the very soul. Of an organization.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=859.0,865.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/83","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And for most of us. It's not… if a crisis will occur.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=865.0,871.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/84","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But when? What crises have happened at your universities? Have you had, at your universities and your public libraries.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=871.0,882.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/85","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And other, um, locations. Have you already experienced crises? You might want to, if you can, you can put that in the chat.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=882.0,891.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/86","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What have you dealt with as libraries? Ugh, horrible. Shooting on campus, which is… Unfortunately, happening more and more.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=891.0,900.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/87","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um. You know, when we had our crises at a university, libraries are very often… our whole crises at Seton Hall.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=900.0,909.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/88","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Focused on the library. We went press there, it really became central command post. Hurricanes. More and more, Beth, we are seeing, um… climate impact.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=909.0,921.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/89","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Us significantly. Financial crises. Yes, resulting in subsequent… oh…","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=921.0,927.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/90","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Embezzlement, subsequent suicide, that's horrible. Explosion in a lab. So you're seeing the wide array of crises, and just like I said, some are malicious intent, right? Some are…","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=927.0,942.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/91","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, planned summer, like, by intruders, some are fire, some are client.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=942.0,950.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/92","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Are climate-related. Flooding…","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=950.0,955.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/93","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We are all dealing with so much, and it seems like it's happening more and more.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=955.0,961.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/94","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, differentiating crisis from. Just day-to-day troubles that we have, and challenges is super important, right? As organizations, we have challenges every day, and some are more severe as others, as you have just said in the chat. If leadership, communicators, and staff, if we proceed as if every challenge is a crisis, that's a problem. That leads to overreacting, which leads to over-budgeting time and money.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=961.0,989.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/95","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The creation of unnecessary concerns and, frankly, it creates conflict and confusion among our partners, those who support us and support our mission and our place in the community.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=989.0,1000.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/96","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In addition to differentiating crisis from other challenges, which I'm sure you folks who have dealt with some really significant challenges, as you've notified in the chat, it's also essential to differentiate between types of crises.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1000.0,1014.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/97","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And really, for the same reasons. And one very simple and totally unintimidating way to think about types of crises.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1014.0,1022.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/98","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That I share with my clients is the Banana Index. Seems totally unintimidating.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1022.0,1028.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/99","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, each of these colors represent a different type of crisis, right? So, the yellow.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1028.0,1035.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/100","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It means it's… you're dealing with an immediate crisis. This is a sudden incident, like an accident or natural disaster that requires immediate reaction and allows very little time for research and planning.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1035.0,1047.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/101","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Crisis plans to just outline general responses. You simply don't have time if you haven't really had a plan, and you have an immediate crisis on your hands. And so, if you have an immediate crisis with no plan, it only allows management to react quickly.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1047.0,1061.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/102","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Trying to… to create less confusion, and that's usually the opposite happens. People get more confused.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1061.0,1068.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/103","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A green crisis is an issue that's brewing. That an organization knows could disrupt operations and affect its reputation. So, we all have these folks at our institutions. Examples include safety violations.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1068.0,1083.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/104","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Ethically questionable actions or employee dissatisfaction. And because emerging crises are not only possible, but probable.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1083.0,1092.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/105","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We all have time to research and plan how to eliminate the problem, or how to respond if the crisis erupts. And of course, elimination is the best.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1092.0,1101.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/106","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Brown, that signifies those crises that are hanging around, sustained crises.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1101.0,1107.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/107","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Continue negative news coverage or rumors about an organization. These often evolve from immediate crises. You know, examples that are always in academic books, or like the, you know, the BP oil spill in the Gulf of Mexico, or repeated recalls by automakers.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1107.0,1125.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/108","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But sustained crisis can cause lasting reputational damage. That was really what happened to Seton Hall. As I told you in the beginning with that story, that story went on and on and on, um, which again, makes you question of how well was it attended to in the beginning.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1125.0,1142.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/109","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If the story kept going on and on. So the best way to prepare for any crisis is to have your act together pre-crisis.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1142.0,1151.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/110","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that's way easier said than done. Many organizations make the mistake of believing that they're ready for the storm, when in fact, they are unprepared.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1151.0,1160.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/111","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So let's talk about getting prepared by starting with. Pre-crisis planning? What should we have in place before a crisis?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1160.0,1170.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/112","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, in the calm before the storm, you want to make sure you know how to strategically communicate.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1170.0,1176.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/113","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Strategic communication is simply crisis-aligned with the organization's overall strategy, and it's designed to enhance strategic positioning.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1176.0,1186.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/114","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Easier, I think, to remember, is what strategic communication is not.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1186.0,1191.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/115","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So remember this. Strategic communication is not tactical. It's not an event.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1191.0,1198.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/116","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A press release, a press conference, an annual awareness day, one library program, one statement, a video, a tweet, a press conference, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1198.0,1208.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/117","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To gain solid reputation, your library must have a long-term and strategic view.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1208.0,1214.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/118","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, not simply short-term moves. But a long-term communication strategy that is aligned with the business goals of the library and.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1214.0,1224.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/119","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That of your larger parent institution, and of course, is aligned with the library's core values.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1224.0,1231.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/120","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, Paul Argenti is a professor at Tuck School of Business, and he's done a lot of work in this area. And in one paper, he writes that.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1231.0,1240.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/121","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Organizations that continue to take a tactical, short-term approach to communicating with key constituencies.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1240.0,1246.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/122","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Are going to find it increasingly difficult to compete, that developing an integrated, strategic approach to communication is what is critical to success.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1246.0,1255.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/123","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, Ardente, I feel, was, like, issuing us a warning. Um, he went on to write that, with all the potential risks associated with businesses and nonprofits, and the many, many vehicles of communication available to all of us.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1255.0,1269.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/124","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And the ability for our publics to sound off whenever and wherever they wish, there exists a strategic communication imperative for organization.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1269.0,1281.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/125","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In short, get it right, or you're operating at your own risk of creating crises, or making the crises you encounter worse for your organization's reputation and future.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1281.0,1292.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/126","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So when we look at leading brands, those who have been through crisis.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1292.0,1296.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/127","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, and those who present their brands really well, we see a few common elements.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1296.0,1302.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/128","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Leading brands understand the strategic communication imperative. And they invest in 3 vital elements to the reputation, and these elements focus.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1302.0,1313.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/129","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This… or there are focus of our webinar today. They are, first, well-defined and communicated core values that differentiate the brand and organizational culture.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1313.0,1324.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/130","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Two, leadership that lives the core values and who consistently and clearly message in support of those brand values. They become true brand ambassadors.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1324.0,1333.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/131","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And a communication strategy that's planned. In practice, in good times and bad.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1333.0,1341.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/132","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So let's dive a bit more into all three of these, starting with what I believe and research is telling us is one of the most important aspects of strategic communication.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1341.0,1352.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/133","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, of course, organizational success in both good times and bad, and that is core values.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1352.0,1359.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/134","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So comprehensively and consistently conveying messages about your library starts with a commitment to clearly defining values. And it's the duty of the folks at the top level, the library's director, chief communication officer, the members of your board of trustees obligation.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1359.0,1376.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/135","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To lead the process of researching or uncovering, refining, dusting off.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1376.0,1382.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/136","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Or creating from scratch your library's values, right? Values make up the inherent, unchanging, distinct characteristic.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1382.0,1391.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/137","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Of your organization, what the organization is about, and what it's working to accomplish. And they are what guides responses in times of crises.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1391.0,1401.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/138","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"When values, you know, values are typically focused internally, but when viewed as a prime… a genuine priority, of the organization, of employees, and of the library leaders.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1401.0,1412.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/139","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They become apparent to everyone. Everyone who comes in contact with the library, from community members to the media to local and regional partners.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1412.0,1421.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/140","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So let's take a second in the chat box. When we talk about values, what are some of the values that your library stands.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1421.0,1430.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/141","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"On? Are there values that you always commit to? Can you share some of those in the chat box?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1430.0,1438.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/142","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Very often, when we do this exercise. Um, we see, um, sort of general… and that's okay, because it's just a chat box, but, like, respect.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1438.0,1451.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/143","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, open, inclusive, we see things like customer service, which is always good.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1451.0,1458.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/144","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Last time I did this, there was a lot of, um… focus on customers and membership.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1458.0,1466.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/145","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And there's nothing wrong with that. Those are all good, but frequently, these sort of more general brand… these attributes.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1466.0,1474.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/146","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Such, like, quality and respect and integrity. They are… they don't differentiate who we are from other libraries.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1474.0,1483.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/147","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But if values are to have strategic impact. You want to communicate more than just these permission-to-play values. Permission to play values are those that, quite simply.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1483.0,1494.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/148","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Are required employee behaviors, right? They're not really distinguishing one organization from another. Like, politeness, or professionalism, or integrity. They're exactly what many organizations identify as their core beliefs.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1494.0,1509.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/149","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, think about this. To amplify the strategic value… the strategic power of values, consider three additional categories of values.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1509.0,1520.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/150","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Core values, aspirational values, and accidental values. First, let's talk about core values.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1520.0,1531.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/151","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Core values are a brand's never compromised. Deeply ingrained cultural cornerstones that are maintained at all costs.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1531.0,1540.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/152","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, an example of a core… of this would be a local library, maybe in one of the most diverse cities in the country, looking to enhance its brand. They would, of course, count multiculturalism among its core values.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1540.0,1556.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/153","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Aspirational values are those that an organization needs to succeed in the future.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1556.0,1561.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/154","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But currently lacks. I've been on a lot of committees to create core values, and a lot of institutions will say they are… this is their core values, but it's really aspirational. For instance, like, if a library is looking to attract more young families.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1561.0,1577.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/155","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They would add young family-centric as an aspirational value, rather than considering it a core value if, right now, its ability to cater young families is not really a reality.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1577.0,1587.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/156","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right? You can… you can have aspirational values, you just want to identify them as such.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1587.0,1593.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/157","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Accidental values take place. Over time. They, too, shouldn't be confused with core values. For instance, a library favored for several years by families of the local college's faculty shouldn't include university-focused as a core value if it's.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1593.0,1609.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/158","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Equally as focused on the larger community and region, right? Your library must be focused on core values, and I see, um, John, you're really helping with some of that. You see that. Beth, you're… you're… some of these values here are deeper, and you can see the extent to which folks have really thought about how they differentiate what they do, how they do things differently. And that's good. Your library want to be focused on your.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1609.0,1637.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/159","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Distinct university's core values, the things that differentiate it. And it should take time to decide on them, and keep leadership fully engaged in them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1637.0,1646.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/160","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Remember, if your library is part of a larger entity, of course, like a university or municipality, your core values, of course, must be aligned with the core values of that entity.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1646.0,1656.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/161","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And communicated in a similar way. As I noted, this second aspect of strategic communication is the complete dedication of leadership.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1656.0,1667.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/162","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And sometimes this is hard, right? Those are the top of your organization, your director, board members, and other leaders are the chief brand ambassadors of your institution, and they must lead the creation and maintenance.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1667.0,1679.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/163","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Of your distinct brand values, taking into consideration various ways of obtaining a comprehensive, realistic view.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1679.0,1687.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/164","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For your library. They must also sign on, folks, to communicate and live those values.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1687.0,1693.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/165","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Consistently. And, yes, in all platforms. They must, in short, stick to the core values of the library and the communication strategy as you map out in your strategic communication plan.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1693.0,1708.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/166","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that, folks, is what is next. What is the strategic communication plan?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1708.0,1714.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/167","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, again, before you can even do that plan, you want to make sure your core values are really tight and really differentiate you.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1714.0,1722.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/168","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, strategic communication, as we just said, is communication that is aligned with the company's overall values and business goal, and intended to enhance its strategic.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1722.0,1734.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/169","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Position. Brand reputation and communication. Doesn't just happen. It's well-planned. According to a standard formula known by the acronym.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1734.0,1744.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/170","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"R pi. R, P. I.e, or… research, planning.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1744.0,1751.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/171","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Implementation and evaluation. And because this process is essential for both proactive and reactive communication, we're going to take some time now to unpack each.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1751.0,1762.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/172","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Of these steps. And folks, these steps are super important for you creating your.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1762.0,1768.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/173","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Your proactive plans, and you'll see, as we move forward, your crisis plans.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1768.0,1774.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/174","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So let's start with research. Your ability to strategically create and defend your library's reputation depends on your ability to do your homework.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1774.0,1784.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/175","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Your research process should begin with secondary research. So, secondary research requires you to look at already published material for learnings about your own library, yep, even if you've worked there a really long time, your target audience.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1784.0,1799.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/176","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Your competition? And best communication practices.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1799.0,1804.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/177","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To learn about your library, pull historical reports, outreach plans, published materials, and media reports.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1804.0,1812.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/178","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You may also be able to find state and regional and association reports on libraries and trends, or current issue reports to determine the types of challenges libraries are facing today, and.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1812.0,1824.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/179","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Into the future. Look deeply into key messages that are out there.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1824.0,1830.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/180","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"About your library. It's offerings, and its leadership. Monitor social media and traditional media to get a pulse of your library's place in the community.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1830.0,1842.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/181","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To learn more about your target audience, dive into membership reports, census information.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1842.0,1847.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/182","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Past membership survey results, or any survey or feedback records that you can find.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1847.0,1853.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/183","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Again, monitor social media. Listening to those in the segments you reach and that you want to reach.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1853.0,1860.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/184","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To learn more about other libraries, audit their stuff, look at their materials, determine their key.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1860.0,1866.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/185","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Messaging and position in the market. Monitor their social media. Libraries are in the news today.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1866.0,1873.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/186","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right? On it, there are ups and downs. Be a connoisseur of what's happening across the country and around the world.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1873.0,1880.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/187","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"At libraries. And learn. Also, dive into the exploration of best communication practices, not only library communication and outreach, but really, folks, wherever you see them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1880.0,1893.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/188","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You might read about a successful tactic used by a local bank, or be persuaded to make a purchase through a blog post.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1893.0,1901.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/189","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You want to really be on the outlook for quality campaigns, and folks, there are plenty of resources.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1901.0,1906.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/190","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Two, that I always remember, and I will put in the chat here.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1906.0,1910.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/191","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"One is PRSA.org. The PRSA OAS.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1910.0,1916.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/192","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Has contests, and they're called the Silver Anvil Awards. So on its website, you can look up the Silver Anvil winners, and you can find out the very best in public relations and integrated marketing and how people are doing campaigns, and crisis is among them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1916.0,1931.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/193","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You can see some good, um, crisis cases. The other cheap, um, and very cool place to look.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1931.0,1938.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/194","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Is coinpr.com. Coinpr.com publishes on their website. What they call the hot sheet.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1938.0,1947.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/195","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Every month, they summarize some of the best ideas for promoting.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1947.0,1953.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/196","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Brands of all types, nonprofits, for-profits, and they kind of do our homework for us. They look all over, and they sum up great campaigns, and you can get it free. If you go to that website, you can even look at their archives.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1953.0,1965.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/197","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Great way to get really cool ideas, um, and that's what I'm saying. Be on the lookout and look for free stuff.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1965.0,1972.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/198","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That you can learn from and create sort of a file where you can pull ideas from.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1972.0,1978.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/199","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In fact, one of my favorite recent examples of great outreach.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1978.0,1983.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/200","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, was just on the Today Show, and not just, I think it was, like, a year or so ago, but it was… there was a story that was covered on the Today Show about the Milwaukee Public Library.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1983.0,1994.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/201","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Using TikTok, and you may remember that campaign. I have the link here, so when you get this, you can watch the video. I have the whole segment on the Today Show here for you. But it's really, um… a great story about how Milwaukee Library used TikTok to bring people into their library and get themselves.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1994.0,2014.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/202","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Back to where they were, um, pre-COVID, and really engage people in the library's mission.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2014.0,2021.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/203","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So with the findings of your secondary research, you're now prepared to create any primary research methods that you need to gather more information about your library's communication, and how your target markets like to get information, and from whom. It's really important, folks, to remember that your secondary research come first, because.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2021.0,2041.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/204","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's what you base your primary research on. Primary research is simply research you do yourself. It can be a Qualtrics, or a SurveyMonkey survey, or a focus groups of membership.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2041.0,2051.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/205","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, or board members, of local residents, or maybe even those on your mailing list, or those who follow you on social media. But again, your secondary research informs the questions in your primary research, and helps you determine who you even have to ask questions to. So it's super important that it's informed.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2051.0,2069.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/206","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The findings of both your primary and secondary get summarized in a SWOT analysis, but this is not just a regular SWOT analysis of strengths, weaknesses, opportunities, and threats.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2069.0,2080.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/207","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is where you sum up your library's communication. Strengths, weaknesses, opportunities, and threats. Remember here that these are communication-focused.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2080.0,2091.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/208","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"About things like, what messages are communicated well? What audiences can recall your core values and messaging?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2091.0,2098.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/209","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What audiences can't? How strong is brand awareness? How many people are engaged with your brand?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2098.0,2105.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/210","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, these are not things like learnings like programming is down, or membership is not compelling, or… Our building is too small, or the heating system is busted. You want to work to ensure a focus on communication-centric learnings, and I think this is one of the key areas. It's really important. I see this all the time, where SWOT analyses.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2105.0,2126.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/211","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For communication, um… plans are… they get operational very fast. You want to make sure that your learnings are communication.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2126.0,2136.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/212","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Center, because you're doing a communication plan. So the next step in RPI is planning, and folks, this looks…","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2136.0,2143.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/213","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Complicated. Um, it's not complicated, but there are some really key steps. This is really the heart.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2143.0,2149.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/214","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Of your strategic communication plan. And this slide presents it in a little roadmap-y way that is, again, less intimidating. So this slide, again, reviews all the elements in the P in RPI, and like I said, it's the heart of any strategic communication.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2149.0,2165.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/215","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Plan, because it ensures that your communication is aligned with your values.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2165.0,2169.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/216","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And your goals. So it starts with your library's vision.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2169.0,2176.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/217","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Mission and core values, and you all seem to have a good handle on that, right? That's baked in. It's what you do, and why.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2176.0,2183.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/218","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Then, what's your business goal? Many nonprofits always say to me, Kathy, we're not a business, we're a non-profit.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2183.0,2191.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/219","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Many organizations, most, are in business to make a profit. Nonprofits are not in business to make a profit, but you still have business goals.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2191.0,2200.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/220","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right? What is your library's business goal? Is it to increase membership, drive donations?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2200.0,2205.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/221","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Remain a vital part of the community, sustain membership. Your business goal is different from the next step in your plan.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2205.0,2214.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/222","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that's identifying strategic communication goal. Because the communication goal is focused on, yes, you guessed it, again, communication.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2214.0,2223.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/223","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So watch your verbs. Communicators can raise awareness.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2223.0,2228.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/224","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Increase attention, engage audiences. We cannot raise membership levels.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2228.0,2234.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/225","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's a business goal, and requires many more elements than simply communication, right? Every aspect of the business.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2234.0,2243.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/226","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Is focused on your business goal. But what's your communication goal? What you can do with communication?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2243.0,2249.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/227","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right? Communication… must be focused on, like, that communication goal has to be using a communication verb, and that's kind of how I simplify it. I always say, watch your verbs, right? Be very careful. In, um, for-profits, they always say that their goal is, you know, to raise sales, but if communicators.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2249.0,2268.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/228","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Say they're going to raise sales, they're… they're gonna fail. They can communicate around it and help to raise and contribute to that business goal, but they can't do that alone.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2268.0,2277.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/229","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Next, you're going to use your research findings to land on a specific target audience, right? Who are you going to reach?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2277.0,2283.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/230","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Remember here, there is no such thing as the general public.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2283.0,2287.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/231","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Audiences are segmented and need to be specifically identified. Prioritized and communicated to. And, this is the hard part, in ways that they like to receive messages from sources that they find credible.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2287.0,2303.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/232","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You may need to prioritize your market segments into primary and secondary segments, right? Primary publics are those to whom you will direct your messages.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2303.0,2312.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/233","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And secondary are those who will also get your messages, but they're not the specific target, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2312.0,2317.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/234","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For instance, at the university, if I'm teach… if I want to attract freshman college students to my classes.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2317.0,2324.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/235","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I might create a plan targeted for them, right? My social, my posters, my events.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2324.0,2329.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/236","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"All going to be directed to them. Sophomore, juniors, and seniors, they might see the messaging, and they might participate in the events.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2329.0,2336.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/237","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But my primary target is freshmen, and so all my messaging will be directed to that segment.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2336.0,2341.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/238","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Another helpful way might be to divide audiences into internal and external. There's lots of ways, and you want to pick the way to prioritize that makes sense for your own institution.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2341.0,2352.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/239","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The next step requires you to create. Strategic communication objectives, and this is really specific, folks. This can either make or break your plan. They're essential.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2352.0,2363.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/240","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Objectives are steps you need to take to get to your communication goal. So say if your communication goal is to raise awareness.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2363.0,2371.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/241","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What are the steps you need to do to get there? And there's rules around communication objectives.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2371.0,2378.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/242","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Every communication objective that you write. First, it should start with the word 2. It's an infinitive phrase. To do what, right? You have to make sure it includes a primary public, not a secondary. A primary public.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2378.0,2391.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/243","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"At least one, is measurable, so you're going to have a number or a percentage in there. That number will come from your research.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2391.0,2398.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/244","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Is time-bound, again? The time that this is completed will come from your research.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2398.0,2404.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/245","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Is realistic, so you're not overblowing it and say 100% of the people will do this 100% of the time. And then features, of course, your library, um… or your library program.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2404.0,2416.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/246","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Action or event. And so, saying something like, to increase media coverage, that's not a good communication objective.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2416.0,2426.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/247","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's better to say, to increase media coverage of the library's summer programming by 10% by the end of May 2025, right? You hear all those specifics.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2426.0,2436.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/248","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, you want to remember that who you target in your objective.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2436.0,2440.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/249","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"How much impact you're aiming for, and your completion date. All contingent on your research.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2440.0,2446.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/250","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And research might lead you to create an informational objective, right? Or maybe a motivational objective.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2446.0,2453.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/251","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Or a behavioral objective. You never have to label things like that. You would just have in your plan the actual.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2453.0,2462.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/252","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Objective. I love giving you some examples so you see the precision that you really need when you are planning objectives. If you're not a strategic communicator, and you haven't been schooled in this.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2462.0,2475.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/253","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is always the slide where people say, oh, like, they… it dawns on them that communication is super… strategic and very measurable, and we don't just set out to, like.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2475.0,2487.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/254","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Send out messages, but we're very, very precise about where we're going. And so this is really… this is why I say it's the heart of your campaign.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2487.0,2495.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/255","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And again, whether it's informational, motivational, behavioral, that all. Goes back to… your research. So, what's realistic?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2495.0,2505.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/256","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And what are the objectives that can help you get to your communication goal? I've done national campaigns, it's typically, there's, like, one or two communication goals, and between three and five objectives.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2505.0,2519.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/257","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that's huge national campaigns, so you should aim for about 3 objectives.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2519.0,2525.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/258","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And one more key point about objective folks, especially for newbies in this area, um, objectives should be built around outcomes, not outputs.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2525.0,2537.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/259","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So an output is a tactic. It's a communication artifact, like a press release, or an event, or a tour, or a ribbon cutting, or a mailing.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2537.0,2545.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/260","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Outcomes are evidence that you have moved the needle to awareness.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2545.0,2551.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/261","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Recall, media coverage, engagement, and more. You're hearing all those? Burbs, the communication verbs. So don't write objectives that are focused on tasks, on tactics. Write them so they focus on the impact.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2551.0,2565.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/262","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Of those tasks.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2565.0,2570.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/263","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A strategy is next, and a strategy is the general approach to be taken by tactics, all the tactics, in a strategic plan. For example, strategies might include reinforcing local and state educators' belief in the value of a summer reading program, or.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2570.0,2586.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/264","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Enlisting influential third-party endorsements. Strategies are… Always. Very commonly confused with tactics.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2586.0,2597.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/265","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Strategies are not tactics. They are not the same. Strategies are approaches.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2597.0,2603.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/266","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To those tactics, approaches to how we're going to communicate. Tactics are how the approach is actually carried out.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2603.0,2610.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/267","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For instance, the tactics used to execute the strategy of enlisting third-party endorsements might be to excite influential community members about blogging.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2610.0,2622.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/268","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Or a tactic might be a special event to launch the program, or a desk-side briefing with the state.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2622.0,2627.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/269","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A state reporter. So, again, we have not even gotten to tactics, right? That's implementation, that's the third step in RPI. So a strategy is just sort of, what's the theme of your tactics going to be?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2627.0,2644.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/270","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Lastly, what essential messages must be communicated in and through all of the tactics that you plan?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2644.0,2651.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/271","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The plan's key message can be communicated externally, or can be used as a theme of your strategic approach. And depending on the complexity of your strategic plan, a messaging guide might need to be created that really spells out every message you're gonna… how you're gonna speak about your library from A to Z.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2651.0,2670.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/272","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The next step… well, before we go on to the next step, are there any questions about this so far?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2670.0,2675.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/273","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is kind of a complicated… Um, element, I think, again, I don't think, I know, in our pie.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2675.0,2683.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/274","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What you should be seeing right now is that. Everybody wants to always rush to the eye and to implement and to do something.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2683.0,2691.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/275","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But you don't want to communicate at all. It's not strategic communication without the R and the P.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2691.0,2697.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/276","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The research and the careful, careful planning, and making sure that things are measurable and precise.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2697.0,2705.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/277","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If you have any questions, please, please add them to the chat.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2705.0,2710.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/278","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"While we move on to… Okay, so Flanner, you said, what size organizations typically do planning on this level? Organizations of all sizes?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2710.0,2721.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/279","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, I have worked for… very large organizations, small banks, schools.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2721.0,2731.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/280","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Large schools, and have created plans of, of, um, for really all-size organizations.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2731.0,2740.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/281","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So let's get to implementation. Implementation is where you plan your communication tactics. So, again, I… only after careful research and objective planning should you now move to the I in RPI.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2740.0,2753.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/282","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And while this is the third step. Too many communication plans start and end here.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2753.0,2761.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/283","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"At this step, you plan tactics for each objective. I'm going to say that again. So you go back to those very specific objectives, and you want to create communication tools that you're going to help you reach each of those objectives. Do you need events, media, social media, contests?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2761.0,2778.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/284","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right? Tours. Tactics… are simply any way you send your message. And today.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2778.0,2787.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/285","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Strategic communication executives carefully leverage a mix of various forms of media, and so that you can remember them, communicators love acronyms, and so we got another one for you.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2787.0,2797.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/286","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, you'll hear a lot of communicators now talking about PESO.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2797.0,2802.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/287","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And peso means, simply, paid, earned, shared, and owned. Media. And they talk a lot about peso because it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2802.0,2812.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/288","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It reminds us, as we're creating plans. To use an integrated approach.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2812.0,2818.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/289","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To make sure we're not just using one type of media.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2818.0,2822.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/290","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Paid media is advertising. It's anything we pay for, right, as we communicate pay-per-click, or billboards, or social media ads, or even paid influencer outreach.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2822.0,2832.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/291","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Earned media is library and staff reviews, or articles on your library, or TV coverage, like the Milwaukee Library got on the Today Show, that was huge.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2832.0,2842.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/292","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Or shares and reposts of media content. Shared media is content created in collaboration with key publics, right? That includes shares and reposts of social content. And owned media, folks, is stuff that we own, that we write and control the messaging. So it's our website, our mobile site.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2842.0,2860.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/293","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And our social media channels. You'll see, I took this graphic off a blog with not a very nice name, so apologies for its name, but it really is a great graphic to.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2860.0,2873.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/294","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Remind you of what peso, the power of peso, and how sometimes peso overlaps each other. You know, you can have.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2873.0,2881.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/295","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You can use something like, um… It can be shared and owned, right, at the same time, like your own social account, or it can be shared and paid. You might pay an influencer today.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2881.0,2892.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/296","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But this is a really great slide, just to remind you of how many tools are in your implementation toolkit.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2892.0,2900.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/297","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And you want to make sure that you are integrating… but again, folks, based on your research, don't pick out something from this toolkit that is not going to align.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2900.0,2910.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/298","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"With the folks you were trying to reach. Because that will be a waste of money.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2910.0,2917.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/299","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, as I noted, anything you pick out of your tactical toolkit must reflect your research.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2917.0,2924.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/300","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"As well as your strategy and objectives. It must engage the publics that you are trying to target, so make sure you use your research that you did.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2924.0,2935.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/301","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To see what engages them. It must link well to your key messages.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2935.0,2941.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/302","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Reflect your core values. And be integrated, so use that peso, right? And of course, you want to execute it expertly and as creatively as possible.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2941.0,2953.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/303","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The last step in our pie? That is measurement.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2953.0,2957.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/304","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"After a plan is implemented, you want to measure the outcomes. In fact, organizations are increasingly putting budget toward measurement.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2957.0,2967.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/305","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Note that I said that you want to look at outcomes, right? We do not measure outputs.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2967.0,2973.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/306","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We measure the impact. Of those outputs.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2973.0,2978.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/307","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And where in the plan do you measure? The part of the plan that you measure are those communication objectives, right? Did you reach the percentage of number that you indicated in those precise communication objectives that we wrote? And how can you tell?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2978.0,2995.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/308","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So this is an important slide because, again, we're measuring the outcomes. You're not measuring how many events you did, or tweets you put out, or TikTok videos.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=2995.0,3004.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/309","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You're measuring the impact of those, and that's how you write a good objective, too, about the impact.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3004.0,3010.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/310","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And there's plenty of ways that you can measure today. Surveys, Google Analytics, social media analytics, focus groups, and more. The key is measure, folks.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3010.0,3018.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/311","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Too many organizations, and specifically nonprofits. Don't take the time to measure their outcomes before they embark on the next.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3018.0,3027.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/312","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Initiative, and then they never learn from what they did before them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3027.0,3032.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/313","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And organizations that use outcome objectives are more likely to have a good reputation.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3032.0,3038.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/314","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so, now that we've established what to do in the good times, we understand that communication must be value-centered.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3038.0,3046.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/315","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Led by top leaders, serving as chief brand ambassadors, and be carefully planned.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3046.0,3051.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/316","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Crisis communication must also be planned. However, as this slide shows.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3051.0,3057.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/317","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It often is not. In fact, only 29% of leaders are confident in their organization's ability to weather a crisis. And at the root of this lack of confidence, folks.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3057.0,3068.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/318","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is the lack of a plan. In fact, a study by the Institute of Public Relations, that's the Institute for PRPR.org, you'll see on my last slide, I give you, um, these and the other websites that I'm talking about.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3068.0,3081.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/319","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They found that 75% of organizations blew up their crisis plans after the pandemic.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3081.0,3088.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/320","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm not surprised at all. And as so many of you, um.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3088.0,3093.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/321","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Found out during COVID, the worst time to plan for crisis communication is during a crisis.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3093.0,3099.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/322","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That… but that was where many of us found ourselves, and sadly, still where many people find themselves.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3099.0,3107.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/323","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Even as we re-emerged post-crisis. Think about it. The majority of discussions and articles and sort of endless Zoom.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3107.0,3114.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/324","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Conversations that we had centered on. Tentative returns to normal operations. You folks in libraries were right at the center of that. How do we return? When do we return? Um, it's focused on logistics and operations, right? Wearing masks and gloves, more exits, temperature checks, spacing, all those kinds of things.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3114.0,3135.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/325","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But where was communication? It was secondary, at best, right? So wherever your library stands today on the spectrum of preparation.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3135.0,3147.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/326","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Strategic communication cannot. And should not be secondary.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3147.0,3153.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/327","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So let's talk a little bit about the bad times. So, crisis planning… also starts with doing your homework, and…","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3153.0,3163.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/328","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The homework for crisis and the bad times starts with risk assessment. You want to think about what could go wrong.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3163.0,3170.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/329","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And to start us off in this conversation, we'll have a little fun with 3 quick quiz questions, so keep track of your answers as they pop up, and then I'll.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3170.0,3181.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/330","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Quickly give you the answers to them. But before we get into the assessment.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3181.0,3185.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/331","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Answer these, think about this. What type of crisis is more common, do you think?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3185.0,3190.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/332","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"An internal crisis? An external crisis?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3190.0,3194.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/333","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What group, more commonly causes crises, do you think? Management? Or employees.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3194.0,3202.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/334","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And what type of crisis is more common? Those sort of emergent.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3202.0,3207.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/335","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Or sudden. A smoldering type. We're the ones that happen suddenly.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3207.0,3213.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/336","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Let's look at the answers. So the crisis that is more likely to happen is.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3213.0,3221.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/337","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Internal. The group, more commonly causing?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3221.0,3225.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/338","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Crises is management, which, not by much, but still a little bit.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3225.0,3230.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/339","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Yeah, next pack. Um… And what type of crisis is more common? And that's that emergent.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3230.0,3238.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/340","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, assessing what can go wrong can help you manage issues before they reach crisis level. And they can enable us to better communicate through unforeseeable challenges. Or, if something's emergent, maybe even stop it before it happens.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3238.0,3254.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/341","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But the first step in all of this is your risk assessment, is brainstorming, folks, about all the things.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3254.0,3261.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/342","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That could go wrong. At your library. Identify the possible risks.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3261.0,3267.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/343","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To your library, or the larger organizations with which you are affiliated, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3267.0,3273.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/344","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And when I do these with clients and with students, we cover whiteboard after whiteboard, kind of cover all four.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3273.0,3282.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/345","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, walls, you can picture these coming up and having discussions, and all of these things are things that you've seen, read about.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3282.0,3291.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/346","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then dealing with, right? Many of these were things that you put into the chat box when we came on, but there's also many more things we should be prepared for.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3291.0,3303.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/347","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, after you identify all the things that could go wrong, and some can be really specific, but some can be general, you want to prioritize these issues into categorize. And then, sort of like a banana index, right? If you can determine what types of crises you have and prioritize, you can then determine what to attend to immediately.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3303.0,3324.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/348","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And where you can do some research. You need this foundation to begin to plan your crisis communication plan, right? You have to figure out where the priorities are and where you stand now.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3324.0,3337.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/349","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In order… before you start planning. So it is a crisis communication plan?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3337.0,3343.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/350","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A crisis communication plan allows you to plan how you're going to respond to public's needs before, during, and after a crisis. It allows us to manage issues and prepare the right people with.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3343.0,3353.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/351","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Particularly media training, speed recovery, reduce uncertainty, minimize liabilities, protect our reputations.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3353.0,3361.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/352","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And allow our organizations to move forward, right? And very often allow us to ensure continuity. It allows communities.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3361.0,3372.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/353","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To move forward. Crisis communication plans should be updated every 6 months.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3372.0,3379.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/354","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm going to say that again, every 6 months, because risks change, right? Trends move forward. A lot of folks are dealing with swatting right now, which is awful. Um, and so getting a lot of questions about that. If it's not happening to… to us.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3379.0,3394.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/355","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In where you are now, that's great. What you want to do is learn as much as you can about how organizations are responding to those things and communicating through them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3394.0,3405.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/356","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right? And then use that to inform your plan. So how do we start? What's a crisis communication plan, right? That's what everybody wants to say. Well, the best way to start a crisis communication plan.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3405.0,3418.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/357","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And the good news for you is. You already know it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3418.0,3423.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/358","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You return to RPI. The same formula that we use for proactive strategic communication allows us to prepare for crisis.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3423.0,3432.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/359","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There are a few little tweaks that we're going to talk about next, but generally, you're using these same key steps, with some crisis-specific elements of each.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3432.0,3442.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/360","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So when you're doing a crisis communication plan, your research is going to be focused on, first and foremost, your risk assessment findings.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3442.0,3451.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/361","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Your core values, right? These are going to guide you. In good times and in bad, but folks, specifically in bad.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3451.0,3460.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/362","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You're gonna look at worst-case scenarios, from small to large scale, crises at other libraries, crises at organizations serving similar publics. Track them, no matter where they are.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3460.0,3473.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/363","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Where are you vulnerable? Infrastructure? Continued complaints? Where else?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3473.0,3480.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/364","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What are your worst past… what are your past crises and outcomes?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3480.0,3485.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/365","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Who are the key publics that have to be communicated both to, both internally and external?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3485.0,3490.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/366","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What communication channels do you have at your disposal now, right? Or can you have a dark website that you can put up if something happens, a one page that kind of talks about where people can go if there's a crisis? Where they can get more information?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3490.0,3505.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/367","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Is there someone who you can do… can do social media quickly?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3505.0,3511.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/368","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Who are your partners? First responders and sponsors.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3511.0,3517.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/369","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Start, you want to make sure that you're identifying them early, and building relationships with them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3517.0,3524.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/370","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Including regulators. What media policies and procedures do you have in place, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3524.0,3530.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/371","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And do you have your team set up, including HR, legal, security? Who are the people you would rely on to work with you through the crisis?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3530.0,3538.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/372","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"All of that should be researched in your crisis plan. For planning, you want to make sure you're first focused on audiences. Plan and prioritize. Again, use that banana index. Who do you need to communicate to, and in what order?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3538.0,3554.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/373","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This comes from your research and in crisis, can be fluid, of course. Sometimes that changes, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3554.0,3561.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/374","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Your objectives for crisis communication will not be as they are in your proactive plans that are so specifically and carefully measured.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3561.0,3572.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/375","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For your crisis plans, your objectives have baseline, value-related objectives for how you intend to communicate, and I've given you some examples here. Notice the difference, right? When we're proactive, we can use the research to have that measurable, time-bound.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3572.0,3589.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/376","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Again, the fluidity of crisis plans just allow us to have some baseline values-related objectives for how we intend to communicate.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3589.0,3599.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/377","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In planning your key messages in crisis is super important, too. You want to have a basic catalog of key messages going into a crisis, and these mean basic facts that reporters will want about your organization, including, like, your mission and operations, size, locations.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3599.0,3615.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/378","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You might want to consider having a template press release and a prepared statement.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3615.0,3621.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/379","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That… that really notes your position, and… is ready to go in case there is an issue and that has gained approval from your leadership.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3621.0,3632.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/380","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, this is an example. Violetville Library is committed to being.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3632.0,3638.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/381","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, being a library, uh, serving who has. Whoops, I have my… Too many boxes open. The library is committed to being, serving who, as a what.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3638.0,3652.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/382","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We are assessing the situation, we are working with whom to understand what happened. Our next step will be to work with people, right? And you can list some of those to determine the best course of action.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3652.0,3663.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/383","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Sometimes, those of us in communication call these Swiss cheese releases or statements, where we have the beginning of.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3663.0,3671.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/384","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A position statement or a press release, or even draft Q\u0026As that we can fill in depending on a particular situation.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3671.0,3681.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/385","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You also want to focus on spokespeople, right? Who is prepared to speak for your organization in crisis?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3681.0,3688.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/386","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Who have you trained? One of the things that you learn quickly when you're doing media relations that you absolutely need training, and.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3688.0,3697.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/387","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's one of the number one things folks say. You'll hear this in the end, that after crises, people always demand some, um, media training.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3697.0,3705.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/388","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You want to make sure whoever you are training understands that role and demonstrates concern and empathy.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3705.0,3713.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/389","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Always. So there's, again, different things that you want to focus in on crisis planning in terms of the P and R-pi when it's a crisis, rather than proactive.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3713.0,3724.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/390","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"When you're talking about implementation with crisis, you're thinking of… I always tell my folks to think about it in two ways. Logistics and voice.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3724.0,3734.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/391","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So you want to make sure your plan sets up the logistics for your crisis communication response. You want to make sure you have a place where the communicators get together, where notification and preparation of materials is happening. That's the strategic communication headquarters.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3734.0,3751.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/392","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You need another location that's a media information center set up near the location of the crisis, which is where designated communication staff.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3751.0,3761.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/393","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Can escort press there. So this Media Information Center should be press ready, you can schedule your briefings there, your press conferences there. You really want to put this in your plan, um, where in your institution or an outside location where you're actually going to be if something happens.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3761.0,3779.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/394","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Very often, you know, with the Seton Hall Library, the Seton Hall.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3779.0,3783.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/395","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Fire are… media information center was located in the library. Our strategic communication headquarters was in the public relations office, and then we had a third crisis response center, it was in the president's office. The crisis response team center is where you get everybody on your team, first responders, head communicators, law enforcement, everybody meets there to make sure you're speaking on one voice.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3783.0,3809.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/396","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, you're all meeting there, but you want to make sure these are distinct, 3 very distinct logistical, um, places.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3809.0,3817.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/397","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You want to make sure that you have community partners, that you're not just dealing with your partners when you have bad times, that you have relationships with key community partners where you can go for insight pre-crisis.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3817.0,3828.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/398","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Make sure that you have updated contact information, and make sure everyone on your staff.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3828.0,3833.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/399","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Has and understands a role, that they don't come… to your library that morning, or wherever space you have designated, and they don't know what their role is.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3833.0,3842.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/400","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In terms of voice, what I'm talking about there is make sure you map out in your plan a media philosophy, just very aligned to your core values.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3842.0,3850.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/401","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You want to, in your plan, identify how you intend to work with the media.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3850.0,3855.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/402","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And how you'll work with them, particularly in a crisis. And this should be written down and agreed to. I worked with one organization that was very welcoming of reporters, but as soon as something bad happened, they had, like, a clampdown. They tried to keep reporters off the premises, and so rather, you know, that did not help our… our press relations. Rather than keeping reporters off and away from you.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3855.0,3879.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/403","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Plan a place for them to go. Near where the site is, and a philosophy to get them as many answers as you can when you have them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3879.0,3888.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/404","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Again, media training comes up, right? Are your core leaders media trained?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3888.0,3893.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/405","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Do they know your key messages? Have they practiced answering tough questions? You want to do this now?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3893.0,3898.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/406","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And you want to keep doing it. Your website, like I said before, um, super important. It's actually the number one place where people and reporters go for information when a crisis occurs. So, again, many folks create a dark page that they can be activated, that they can activate when a crisis occurs, and it might have that holding statement on there.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3898.0,3919.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/407","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Details about how your operations might be impacted, what's canceled, how can people get in touch with you, and how can they even make donations to help with the crisis.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3919.0,3930.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/408","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You're also going to be asked for collateral, so you can do some of these things beforehand.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3930.0,3935.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/409","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Like I said, that Swiss cheese release, but you also have leadership names and titles, floor plans.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3935.0,3941.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/410","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That show emergency exits. That is, like, the number one thing reporters ask for when there's damage to facilities.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3941.0,3948.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/411","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, or anything that happens, really, um, with crisis. What might reporters covering a story.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3948.0,3955.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/412","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Need in order to add to the resiliency of the community, and that's really what crisis response is. I always tell folks, you know, our goal as communicators is to build resiliency. We want to help those impacted, we want to help our community.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3955.0,3971.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/413","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Deal with the issue and build resiliency, and that's through information.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3971.0,3977.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/414","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You also want to make sure that you connect, you know, speak with one voice.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3977.0,3981.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/415","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Speaking with One Voice, it's basically having one message, and it's super important, and the ALA provides guidance about that, and you can go to that website. They have really good… I'm sure you've all been there.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3981.0,3993.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/416","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If you haven't, check it out. They have good help, um, good suggestions for.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3993.0,3999.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/417","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Media relations and for speaking with one voice and having a spokesperson, especially during crisis.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=3999.0,4009.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/418","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it's critical to learn from our successes and failures, right? After a crisis, you want to make sure that you reassemble the crisis communications team maybe a few weeks after the crisis.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4009.0,4021.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/419","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Has died down and really dig into what reviewed, uh, review what worked and didn't work. And key elements to examine after a crisis is media coverage. You want to look at your key messages that were communicated and not communicated.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4021.0,4037.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/420","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And how did your spokesperson do? And then. Go back and modify the plan.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4037.0,4042.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/421","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Like I said before, 70… after a crisis, 79% of organizations make tweaks to their plans, and the number one thing that is plan… that has changed is more media training.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4042.0,4054.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/422","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Because that, you know, in a crisis, the presses are going to come to you, and you're trying to communicate under very difficult circumstances.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4054.0,4063.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/423","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that takes training. It can be very overwhelming. You're impacted by it, and you're trying to build resiliency for others, and.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4063.0,4071.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/424","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Things change. Again, it's a very fluid type of environment. If and when the crisis ends, um, you… you want to commemorate that in some way that is aligned with your core values, and certainly with thanking the team as an absolute minimum.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4071.0,4089.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/425","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Recovery communication, um, not rocket science, really important, though. The first and foremost, it's empathy.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4089.0,4097.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/426","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You want to always make sure that you are leading with empathy and communicate.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4097.0,4103.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/427","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Empathy to those who were impacted. And maybe continue to be impacted by the particular crisis.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4103.0,4110.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/428","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You want to stress your values? You want to urge corrective action, remember that story from Seton Hall, and you'll see it now in case study after case study.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4110.0,4122.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/429","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Crises and the bad news about crises linger until people take action. You know, we all said it, our parents told us, right, actions speak louder than words.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4122.0,4132.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/430","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They certainly do. So when you're getting bad press, and it's sort of lingering.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4132.0,4137.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/431","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It might mean that you need to take. Corrective action. How are you going to make sure that this doesn't happen again?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4137.0,4143.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/432","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And communicate that. You want to actively and always solicit concerns, right? Do you have advisory councils? Recognize the public as a legitimate partner. They can really help with risk management and risk.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4143.0,4157.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/433","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Assessment. And you want to make sure, again, you're updating and you're managing.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4157.0,4162.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/434","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Your risks, you know, issues management, you want to make sure you're looking at that, and then you want to make sure you're working with regulators when new risks occur.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4162.0,4173.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/435","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That you need to be planning for. When something happens, and this is what the Institute for Public Relations.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4173.0,4182.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/436","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Really, um, talks about in their crisis response. We've talked about all of these things. Move quickly, right? Get a response plan with senior management now.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4182.0,4190.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/437","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If you don't have one. Move as quickly as you can to do, and I know that's part of your homework and what you're putting together, and I applaud.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4190.0,4200.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/438","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This credential and the work that Sam is doing in helping you folks.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4200.0,4206.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/439","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Be prepared. Communication, again, like I showed you in that COVID example, too often.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4206.0,4212.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/440","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Is the last thing people think about. Make sure that you stay true to your core values, right? Even today, when values can become politically charged, you want to make sure that you express the way that you operate is aligned with your core values and how you operate, and the positive impact that those values make on what you do.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4212.0,4232.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/441","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Seek broad buy-in, right? You want to get input and sign off on as many leaders as possible, and take into account a lot of.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4232.0,4241.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/442","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Their multiple and diverse views. Be laser-focused, right? The plan has to tell communicators if, when, and how often to respond in different scenarios. Think about that banana index, it should help.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4241.0,4255.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/443","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It also details how quickly to respond, particularly on things like social media, right? Different tools require different reaction times.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4255.0,4263.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/444","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I urge you to think outside your walls, remember the lesson of looking at.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4263.0,4268.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/445","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Organizations that are not libraries for learnings.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4268.0,4272.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/446","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And make sure you're tracking, of course, similar organizations. What's happening in libraries, um, can happen also to you, but.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4272.0,4280.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/447","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But learn from other organizations, both in crisis and when… for proactive communication.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4280.0,4286.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/448","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And even when you plan. Expect the unexpected.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4286.0,4291.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/449","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right? You want to know that a crisis can begin when you least expect it. That's the nature of what.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4291.0,4298.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/450","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What crisis is, you want to do your homework. Know your reputational risks, manage the issues that you can.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4298.0,4307.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/451","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And most importantly, strategically plan for whatever may come. Always communicating and acting.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4307.0,4315.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/452","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"From your core values.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4315.0,4320.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/453","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If you have any questions or clarifications, I would love. To answer them, I can answer them in the chat, and I also, like I said before, make myself available. These are some of the resources that I urge you to check out. The ALA, COINPR for that hot sheet.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4320.0,4340.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/454","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The Institute for Public Relations.org provides a bunch of research and ways.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4340.0,4346.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/455","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That you can continue to learn more for free. Um, they do a great, a great job and have, um.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4346.0,4353.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/456","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Lots of… lots of work, both in proactive and reactive communication, and of course, the PRSA is a professional organization of public relations communicators where we can learn from cases.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4353.0,4365.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/457","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And from… they also do a lot of industry writing that you can learn from, and they have a lot of… crisis is always a big topic for them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4365.0,4373.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/458","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I am always here as a resource for you. Please find me on LinkedIn, or you can write to me here at NYU.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4373.0,4380.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/459","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And continue the conversation, or ask me questions. That we can help you with as you do the great work that you do.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4380.0,4390.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/460","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In our communities. You are essential to communities and getting more essential.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4390.0,4396.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/461","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Every day with the stuff that's put on your plate, from… From being and growing as centers of the community. So thank you for what you do, and thank you for being prepared and helping us to build resiliency. Again, you're going to get this presentation.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4396.0,4413.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/462","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, if you, um, if Sam, if anyone has any questions on particular things in here, I'd be happy to help.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4413.0,4422.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/463","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thanks, Ellen.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4422.0,4423.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/464","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Sounds good. Thank you very much. We really appreciate that. Anytime that you come is great, Kathy.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4423.0,4429.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/465","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Oh, thank you.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4429.0,4430.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/466","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And… uh… I'm gonna put in the chat, although you will get it also in your follow-up email.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4430.0,4437.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/467","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Your homework for this time. It's going to be to write a 1-2 page analysis of your organization's crisis communications plan.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4437.0,4447.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85131/annotation/468","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Does it exist","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=4447.0,4467.0"}]},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85132","type":"AnnotationPage","label":{"en":["Transcript 2 [Transcript]"]},"items":[{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85132/annotation/469","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think some of those emails actually came in. Between the last time I told you that and this.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=0.0,1.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85132/annotation/470","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I, um… on my way to another meeting.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=1.0,5.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85132/annotation/471","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But I will have that response to you. Uh, by tomorrow morning at the very latest.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=5.0,12.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85132/annotation/472","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Uh, I want to thank you all again. I don't… think anybody's gonna complain too much if we give you 15 minutes back in your day?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=12.0,21.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85132/annotation/473","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So… I will… hear from you with your homework, and I will see you next week for Session 3.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=21.0,25.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983/transcript/85132/annotation/474","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Have a nice","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293983#t=25.0,33.0"}]}]},{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293982","type":"Canvas","label":{"en":["Media File 2 of 2 - GMT20251002-191455_Recording_1760x900.mp4"]},"duration":32.896,"width":640,"height":360,"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/293/982/small/GMT20251002-191455_Recording_1760x900.mp4_1759509617.jpg?1759509618","type":"Image","format":"image/jpeg"}],"items":[{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293982/content/1","type":"AnnotationPage","items":[{"id":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293982/content/2/annotation/1","type":"Annotation","motivation":"painting","body":{"id":"https://aviary-p-lyrasis.s3.wasabisys.com/collection_resource_files/resource_files/000/293/982/original/GMT20251002-191455_Recording_1760x900.mp4?1759509617","type":"Video","format":"video/mp4","duration":32.896,"width":640,"height":360},"target":"https://lyrasis.aviaryplatform.com/collections/3331/collection_resources/161834/file/293982","metadata":[]}]}],"annotations":[]}]}