{"@context":"http://iiif.io/api/presentation/3/context.json","id":"https://lyrasis.aviaryplatform.com/iiif/bg2h70b20r/manifest","type":"Manifest","label":{"en":["Crisis Communication and Reputation Management for Performing Arts Organizations September 2025"]},"logo":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/166/original/LYRASIS_Learning.png?1631557479","metadata":[{"label":{"en":["Date"]},"value":{"en":["2025-10-01"]}},{"label":{"en":["Language"]},"value":{"en":["English"]}},{"label":{"en":["Instructor"]},"value":{"en":["Kathleen Donohue Rennie"]}},{"label":{"en":["Description"]},"value":{"en":["\u003cp\u003eYou serve on the staff of a local performing arts organization. A press release was tweeted from a local environmental group stating that your theatre’s plumbing system is leaching untreated waste into the community’s waterway. While the press release is inaccurate, season ticket holders and donors are demanding answers. And, the organization’s Twitter handle is blowing up. You have an interview with the editor of the state newspaper in five minutes. What do you say? What do you do?\u003cbr\u003e \u003c/p\u003e\r\n\u003cp\u003eAs professionals rise through the ranks, they will face issues that thrust them into the spotlight and threaten organizational reputation. A recent study found that 9 in 10 business leaders (94%) admit that the executives in their organizations need more training in core communication disciplines, such as reputation management and strategic communication. Are you prepared? This class reviews elements of strategic communication that are essential before, during and after crisis events. It examines how your organization can best prepare to respond to crisis and restore organizational reputation.\u003c/p\u003e\r\n\u003cp\u003e \u003c/p\u003e\r\n\u003cp\u003eInstructor: Kathleen Donohue Rennie, PhD, APR, Fellow PRSA\u003c/p\u003e\r\n\u003cp\u003eKathleen Donohue Rennie is the unique combination of full-time public relations professional and full-time professor. With 20+ years of experience through her public relations consulting firm, Kathy successfully develops and implements strategic communications campaigns for a broad range of clients, including those in pharmaceuticals, healthcare, education, banking, technology, energy, business-to-business, nonprofit organizations and more. Before forming her firm, Kathy was a spokesperson and media relations representative for NJ TRANSIT. She has conducted a wide variety of corporate and nonprofit seminars focused on communication management and strategy. In addition to practicing public relations, Kathy teaches integrated marketing communications, crisis communication, executive leadership communication, and media relations at New Jersey City University, where she is an Associate Professor. She is also a guest lecturer for the Executive MBA Program at Rutgers University and for the Stillman School of Business at Seton Hall University. Kathy holds a Ph.D. in Leadership, Management and Policy and wrote her dissertation on crisis communication. She also earned an undergraduate degree in communication and English (from Rutgers University) as well as a Master of Arts in Corporate and Public Communication (from Seton Hall University). She is an accredited public relations counselor and PRSA Fellow.\u003c/p\u003e"]}}],"summary":{"en":["\u003cp\u003eYou serve on the staff of a local performing arts organization. A press release was tweeted from a local environmental group stating that your theatre\u0026rsquo;s plumbing system is leaching untreated waste into the community\u0026rsquo;s waterway. While the press release is inaccurate, season ticket holders and donors are demanding answers. And, the organization\u0026rsquo;s Twitter handle is blowing up. You have an interview with the editor of the state newspaper in five minutes. What do you say? What do you do?\u003cbr /\u003e\u0026nbsp;\u003c/p\u003e\r\n\u003cp\u003eAs professionals rise through the ranks, they will face issues that thrust them into the spotlight and threaten organizational reputation. A recent study found that 9 in 10 business leaders (94%) admit that the executives in their organizations need more training in core communication disciplines, such as reputation management and strategic communication. Are you prepared? This class reviews elements of strategic communication that are essential before, during and after crisis events. It examines how your organization can best prepare to respond to crisis and restore organizational reputation.\u003c/p\u003e\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\u003cp\u003eInstructor: Kathleen Donohue Rennie, PhD, APR, Fellow PRSA\u003c/p\u003e\r\n\u003cp\u003eKathleen Donohue Rennie is the unique combination of full-time public relations professional and full-time professor. With 20+ years of experience through her public relations consulting firm, Kathy successfully develops and implements strategic communications campaigns for a broad range of clients, including those in pharmaceuticals, healthcare, education, banking, technology, energy, business-to-business, nonprofit organizations and more. Before forming her firm, Kathy was a spokesperson and media relations representative for NJ TRANSIT. She has conducted a wide variety of corporate and nonprofit seminars focused on communication management and strategy. In addition to practicing public relations, Kathy teaches integrated marketing communications, crisis communication, executive leadership communication, and media relations at New Jersey City University, where she is an Associate Professor. She is also a guest lecturer for the Executive MBA Program at Rutgers University and for the Stillman School of Business at Seton Hall University. Kathy holds a Ph.D. in Leadership, Management and Policy and wrote her dissertation on crisis communication. She also earned an undergraduate degree in communication and English (from Rutgers University) as well as a Master of Arts in Corporate and Public Communication (from Seton Hall University). She is an accredited public relations counselor and PRSA Fellow.\u003c/p\u003e"]},"provider":[{"id":"https://lyrasis.aviaryplatform.com/aboutus","type":"Agent","label":{"en":["LYRASIS"]},"homepage":[{"id":"https://lyrasis.aviaryplatform.com/","type":"Text","label":{"en":["LYRASIS"]},"format":"text/html"}],"logo":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/166/original/LYRASIS_Learning.png?1631557479","type":"Image"}]}],"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/293/987/small/GMT20250930-180018_Recording_1440x900.mp4_1759511598.jpg?1759511599","type":"Image","format":"image/jpeg"}],"items":[{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987","type":"Canvas","label":{"en":["Media File 1 of 1 - GMT20250930-180018_Recording_1440x900.mp4"]},"duration":3477.824,"width":640,"height":360,"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/293/987/small/GMT20250930-180018_Recording_1440x900.mp4_1759511598.jpg?1759511599","type":"Image","format":"image/jpeg"}],"items":[{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/content/1","type":"AnnotationPage","items":[{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/content/1/annotation/1","type":"Annotation","motivation":"painting","body":{"id":"https://aviary-p-lyrasis.s3.wasabisys.com/collection_resource_files/resource_files/000/293/987/original/GMT20250930-180018_Recording_1440x900.mp4?1759511597","type":"Video","format":"video/mp4","duration":3477.824,"width":640,"height":360},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987","metadata":[]}]}],"annotations":[{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135","type":"AnnotationPage","label":{"en":["Transcript [Transcript]"]},"items":[{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/1","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Hello, everyone! Welcome to Crisis Communication and Reputation Management, as presented by the Performing Arts Readiness Project.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=4.0,16.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/2","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I am your instructor, Kathy Donahue-Renning, and today I'm going to share with you the GPS, or the roadmap.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=16.0,24.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/3","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For preparing and communicating through a crisis event, something we all really need.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=24.0,29.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/4","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To talk about these days. I'm an accredited public relations practitioner, a public relations association of America fellow, and an associate professor at New York University, where I also am the chairperson of the Integrated Marketing Communications Department.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=29.0,45.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/5","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In the School of Professional Studies. And what I do here at NYU is I oversee three graduate programs.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=45.0,51.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/6","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"One in integrated marketing, another in public relations and corporate communications, and an executive MS in marketing and strategic communication for advanced professionals, just like many of you.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=51.0,63.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/7","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Who are in the C-suite, approaching the C-suite, or professionals wishing to transition.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=63.0,69.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/8","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Into marketing. So I'm thrilled to be with you here today to lead our discussion. Um, but before we start, we're gonna take a few minutes to learn or to remind ourselves.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=69.0,80.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/9","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Since we're so Zoomy these days, about a few features of Zoom that are going to help make our session even more enjoyable and interactive.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=80.0,88.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/10","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, but first, before we talk tech, I want you to remind you.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=88.0,94.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/11","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Of another fantastic roadmap for the performing arts readiness project, that the Performing Arts Readiness Project makes available to you.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=94.0,103.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/12","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The Power Project and partners at South Arts and the Northeast Document Conservation Center make available to your organizations the DPLAN Arts Ready 2.0 online planning tool.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=103.0,115.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/13","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And this tool is really good, and that can assist you in collecting and compiling data.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=115.0,120.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/14","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For your organization's emergency plans. So, it's for any organization. Regardless of your size, scope, or mission, and it offers you the ability to do some customized planning.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=120.0,131.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/15","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I'm going to show you this slide again at the end of our session, just as a reminder, but I wanted to point this out at the beginning.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=131.0,136.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/16","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, so that you know that this was available to you.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=136.0,140.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/17","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, now let's get to that tech stuff. If you don't already have the chat box open, you should find an icon at the bottom of your screen that will open chat.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=140.0,151.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/18","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And you can put any questions or comments that you have during the session in that chat box.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=151.0,157.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/19","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Shania is serving as our tech support for us today, so if you have any technical issues, you can communicate those directly.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=157.0,166.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/20","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To her, and you can see she's sent a message to all of us.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=166.0,170.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/21","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, already in the chat. Um, if you… if you have any technical issues while… during this session, you can communicate directly with Shania. Just choose her name in the drop-down box, and you can communicate with her.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=170.0,183.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/22","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Following the session, you're going to receive an email with a link to the recording from Shania and the PDF of the slides.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=183.0,190.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/23","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I think we're… we're ready to get going. So, let's get to it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=190.0,196.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/24","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So on the morning… one morning, several years ago, I was driving to a client meeting.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=196.0,202.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/25","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In West Orange, New Jersey, and I got stuck in some bumper-to-bumper traffic on the Garden State Parkway.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=202.0,208.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/26","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And when I was sitting there, not moving, I noticed that there were a lot of helicopters hovering over to the left of me.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=208.0,215.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/27","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And when I arrived at my destination, which was a bank that I was doing consulting work with.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=215.0,220.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/28","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I quickly learned that the helicopters were news teams, and they were covering a dormitory fire at the university where I taught, my full-time job, and that was at Seton Hall University.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=220.0,230.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/29","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Tragically, I soon discovered that the fire took the lives of three students, and many more were severely burned and remained in the burn unit for months on end.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=230.0,241.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/30","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Two students were eventually charged in, uh, in the crime, and indicted, and they pled guilty, and they were sentenced to 5 years in jail.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=241.0,248.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/31","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But due to my experience in crisis, uh, previous to my role at.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=248.0,253.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/32","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Seton Hall University, and to my starting my own business. I served as spokesperson for New Jersey Transit.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=253.0,260.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/33","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, and so that gave me a lot of experience in crisis.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=260.0,265.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/34","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And because I taught public relations in crisis at Seton Hall, I was called by the university to help with this crisis response.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=265.0,271.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/35","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So the Seton Hall crisis tore at the soul of that organization, because it impacted its core values.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=271.0,278.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/36","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Which, of course, explicitly center on protecting those who study there.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=278.0,282.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/37","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The crisis also significantly threatened the organization's reputation. We got questions from the media, parents.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=282.0,290.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/38","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Prospective students, regulators, other colleges, and more? For months and months and months.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=290.0,297.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/39","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The crisis was front-page news for months in New Jersey and New York, and was picked up nationally and globally.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=297.0,303.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/40","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The New Jersey Statewide Paper covered first as news, and then a documentary, and then a book.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=303.0,309.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/41","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Much work was done to recover the university's reputation, so it's a case study.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=309.0,314.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/42","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In what I know started well before the day of the fire.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=314.0,321.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/43","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Eventually, Seton Hall pulled through. It was able to regain credibility with its core publics, it refocused on its core values, and it took, and this is super important, these two words, corrective action, by installing a sprinkler system in every single dormitory, even though it was not required by code.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=321.0,339.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/44","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And even though it resulted in huge expenses, and even though it was, frankly concerning for many other universities across the state and nation that did not have to have sprinklers in their dormitories because of.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=339.0,352.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/45","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Code. So after studying the case as part of my doctoral dissertation, having lived through this crisis and too many others, um, with my clients.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=352.0,362.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/46","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And in analyzing crisis communication as both a practitioner, I'm still doing work with clients.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=362.0,368.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/47","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And as a scholar, I am still doing studies on this stuff.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=368.0,372.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/48","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I know that what got the school through, and what got dozens of my clients through.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=372.0,377.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/49","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Was, in fact, strategic communication. And again, that strategic communication started well before the fire.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=377.0,385.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/50","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I tell you this story because it allows us to focus on what we're here to talk about today.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=385.0,390.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/51","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that is strategic communication, particularly during crisis. And, of course, organizational reputation.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=390.0,397.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/52","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that all of you can better help the organizations with whom you work.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=397.0,401.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/53","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Be way better prepared to communicate before, during, and after a crisis in order to protect your reputation.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=401.0,410.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/54","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In better understanding and better preparing, you can be better prepared.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=410.0,415.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/55","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To face crises head-on. And that's where we're trying to go in this session.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=415.0,419.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/56","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But first, before we go anywhere, let's see, and let's use our chat function to see where you are all from.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=419.0,428.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/57","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Tell us a little bit, or tell us what organization you're with, and maybe what location you're in.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=428.0,434.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/58","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If you can put your state, um, and your city, and the type of organization. Are you with a library? Are you with a performing arts? Are you at a university?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=434.0,445.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/59","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Environment. Let us know who you are through chat.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=445.0,452.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/60","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Hopefully you can all find your chat. Thanks, Sarah! American Players theater.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=452.0,457.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/61","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Awesome, um, in Spring Green, performing arts, we have more performing arts. Hey, Brooklyn.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=457.0,464.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/62","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, I'm right here in Midtown coming to you. Athens.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=464.0,472.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/63","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay, we have, um, library, more performing arts, state in Ohio, Fort Lauderdale.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=472.0,480.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/64","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Fantastic Kansas. We have a great group of folks. Keep populating that as they come in, because it's really good to see where all of you are from.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=480.0,490.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/65","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Experiential arts, gallery spaces, and performing arts. This is fantastic, what a great group.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=490.0,496.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/66","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay, well, it's great to meet many of you, and thanks for using the chat. We'll be using that a little bit more in a bit.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=496.0,503.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/67","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, but with our logistics. Accomplished. Um, our agenda today is going to move to discuss pre-crisis planning.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=503.0,512.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/68","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that means what your organization must do. In order to communicate clear brand messaging pre-crisis, and to identify and manage risks.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=512.0,522.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/69","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We'll then focus specifically on crisis planning, moving then to talk about recovery and reputation management.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=522.0,529.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/70","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Let's start, though, with first things first. And three key questions.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=529.0,535.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/71","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The first question is, what is a crisis? The second is, how do we differentiate.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=535.0,542.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/72","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Communication and business challenges from crisis. And third is, why does this differentiation even matter?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=542.0,551.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/73","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So a crisis is an event that I said just a second ago, tears at the soul of an organization, at its core values, and it threatens its reputation.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=551.0,560.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/74","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You know, it can be a major catastrophe that occurs naturally, or the result of human error, or intervention, or malicious intent. It results in tangible and intangible devastation, although research shows us that what was intangible, things like credibility.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=560.0,575.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/75","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Actually, as you all know, has tangible results with budgets and memberships and more.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=575.0,581.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/76","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Crisis create a defining moment in an organization's life, right? This program, this… a problem quickly arises, it's unexpected, and it comes with significant.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=581.0,592.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/77","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Current, actual, and future costs. And again, it serves at a time when all of your stakeholders and the public sees the organization as it really is.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=592.0,602.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/78","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that's the reason I underscore the fact that a crisis exposes the soul of an organization.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=602.0,609.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/79","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For most organizations, unfortunately, it's not if a crisis will occur.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=609.0,613.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/80","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But when? And in fact, I'm sure many of you have experienced crises before. If you can, in the chat box, once again.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=613.0,622.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/81","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Tell us a little bit about some of the types of crises you may be dealing with now, or you may have dealt before.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=622.0,630.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/82","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"One of the things that we're seeing much more of. These days is climate-related crises for organizations that impact how we serve others.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=630.0,641.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/83","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We're seeing, unfortunately, much more malicious. Intent types of crises.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=641.0,647.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/84","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So if you can use the chat and let us know some of the things that you may have dealt with.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=647.0,652.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/85","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, many of you are dealing with, with, um, you know, things that.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=652.0,657.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/86","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Many nonprofits are dealing with, you know, anything in the economy, politics, it all impacts us.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=657.0,665.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/87","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, Cynthia Death, I'm so sorry, of a participant. Yeah, we have, um… Crises range from, again.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=665.0,673.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/88","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Major issues. It could be one person, too, it could be many people impacted.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=673.0,678.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/89","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'd let you populate that, too, um, as we move forward if you want to share anger from dismissed employees. Yeah, that's also becoming much more prevalent.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=678.0,686.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/90","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And scarier. Okay, so let's… let me move on to my next slide.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=686.0,693.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/91","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, differentiating crisis from communication or business challenges is super important.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=693.0,699.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/92","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"As organizations, we have business challenges every day, right? Things that we deal with, and some are more severe than others.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=699.0,706.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/93","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But, if as communicators we proceed as if every challenge is a crisis, it'll lead to overreacting. And overreacting leads to overbudgeting, time, and the creation of unnecessary concerns, both internally and externally.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=706.0,720.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/94","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And creates conflict amongst our partners, who we work so hard to be, and have been so supportive of our mission.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=720.0,726.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/95","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So we want to differentiate crises from other challenges, and also to differentiate types of crises.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=726.0,734.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/96","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, although this slide looks very, um, unassuming, it's super important. Again.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=734.0,740.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/97","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's important to differentiate between types of crises. For all the same reasons that we want to differentiate crisis from just regular old business challenges.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=740.0,749.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/98","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And this is a simple way to do it. And also, it's not scary.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=749.0,753.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/99","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So think of crises as bananas. An immediate crisis is yellow, right? It's a sudden incident, such as an accident or natural disaster that requires an immediate reaction.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=753.0,765.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/100","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And frankly, it requires… it doesn't allow us to do any kind of research.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=765.0,770.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/101","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It happens really quickly. So if this happens to you and you're not prepared, you basically can just outline general responses.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=770.0,778.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/102","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And management can just react quickly. And trying to… clamp down on the confusion, but frankly, if you're not prepared, you're gonna have a lot of confusion.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=778.0,788.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/103","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Green signifies an emerging or simmering crisis. This is a crisis that is an issue that is brewing, and that an organization knows could disrupt operations or affect its reputation.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=788.0,800.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/104","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We all have these folks in our organizations. Examples include safety violations or ethically questionable actions, or, as we saw before, employee dissatisfaction.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=800.0,812.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/105","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"With wages or benefits, or frankly, anything these days. And it's brewing, right? We're hearing things about it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=812.0,818.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/106","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Because emerging crises are not yet… are not only possible, but probable.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=818.0,824.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/107","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Organizations have time to research and plan. And tried to work to eliminate the problem, or how to respond if the crisis erupts. And of course, eliminating it is best.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=824.0,835.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/108","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The brown banana, that signifies the crises that sort of hang around, sustained crises.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=835.0,841.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/109","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Like, continued negative news coverage or rumors about an organization. These often evolve from immediate crises.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=841.0,849.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/110","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So examples include, you know, the classic ones that many university faculty members use still are, like, the BP oil spill, or stories about, like, repeated recalls.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=849.0,860.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/111","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Sustained crises can cause lasting reputational damage. This is really where Seton Hall was. Again, that… it had one crisis that lingered for months and months, frankly, for years.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=860.0,872.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/112","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, that particular crisis. And it lingered until… corrective action was taken.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=872.0,880.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/113","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So the best way to prepare for any crisis is to have your Act together pre-crisis, and that's easier.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=880.0,886.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/114","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Said than done. Many organizations make the mistake of believing that they're ready for the storm, when in fact, they are actually unprepared.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=886.0,895.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/115","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So let's talk about getting prepared, starting with pre-crisis planning. So in the calm before the storm.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=895.0,903.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/116","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You want to make sure that you know how to strategically communicate.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=903.0,907.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/117","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Strategic communication is communication that's aligned with the organization's overall strategy, and it's designed to enhance strategic positioning.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=907.0,916.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/118","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Here's something really important. Let's talk about what strategic communication is not.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=916.0,921.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/119","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, strategic communication is not. Tactical. It's not an event.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=921.0,926.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/120","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's not a press release, it's not an annual awareness day, or one school program, or a statement, a video, a tweet, a TikTok.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=926.0,934.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/121","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A press conference. To gain a solid reputation, your organization must have a long-term.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=934.0,942.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/122","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And strategic view, not simply short-term moves. Tactics. But a long-term communication strategy that's aligned with your business call and your organization's key values.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=942.0,957.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/123","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Paul Argenti is a professor at Tuck School of Business, and he's done a ton of work in this area, and he's written that organizations that continue to take a tactical, short-term approach to communicating with key constituents.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=957.0,969.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/124","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They're gonna find it increasingly difficult to compete. But developing an integrated strategic communication approach is critical to success. And so, really, Argenti's issuing us all a warning.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=969.0,981.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/125","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"He went on to write that with all the potential risks associated with businesses and nonprofits, and the many vehicles of communication available to us, including now AI.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=981.0,991.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/126","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And the ability of publics to sound off whenever and wherever they wish, and however they wish.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=991.0,998.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/127","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There exists a strategic communication in imperative for organizations. What that means is, get it right, or you're operating at your own risk of creating brand crises, or making the crises that you're going to encounter worse for the organization's reputation and future.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=998.0,1016.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/128","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So when we look at leading brands, leading brands understand. Some leading brands understand this strategic communication imperative, and they invest in 3 things that are vital to their reputations. Those who are doing it well.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1016.0,1030.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/129","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And these three elements are our focus for this webinar. And they are, first and foremost, well-developed and communicated core values that differentiate your brand and the organization's culture.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1030.0,1042.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/130","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Two, leadership that lives the core values and who consistently and clearly message.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1042.0,1048.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/131","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That in support of the brand values. They become genuine brand ambassadors.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1048.0,1055.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/132","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And third, a communication strategy that's planned and practiced and used in good times.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1055.0,1061.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/133","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, most particularly in bad times. So we're gonna dive a bit more into all three of these areas, starting with, I believe.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1061.0,1070.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/134","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What I believe and what research tells us today is the most… one of the most vital aspects of strategic communication, and frankly, organizational success.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1070.0,1079.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/135","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In both good times and bad, and that is core values.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1079.0,1084.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/136","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So comprehensively and consistently conveying messages about a brand starts with commitment to clearly defining values.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1084.0,1093.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/137","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And it's the duty of the folks at the top level, so it's the chief executive officer's duty, it's the member of your board, the members of your board of directors' obligation.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1093.0,1104.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/138","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To lead the process of researching, uncovering. Redefining, dusting off, or creating company values. And, you know, we're all over the place on this. Some of us are dusting them off, some of them are researching, some of them are redefining.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1104.0,1118.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/139","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But the folks at the top have to be… take the leadership role in that.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1118.0,1122.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/140","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Values make up an inherent, unchanging, and distinct character of the organization's image. It's what the organization is about, and what it's working to accomplish.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1122.0,1132.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/141","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And they are absolutely what guides us in times of crisis.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1132.0,1136.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/142","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And while values are typically focused internally. When they're viewed as genuine priority of the organization, of employees, and particularly of those at the top.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1136.0,1146.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/143","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They become apparent to everyone who comes in contact with the brand. So, from customers and potential customers, members, potential members, community members.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1146.0,1155.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/144","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Vendors and other partners. They're focused inwardly, if they're followed, you will get external power from them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1155.0,1163.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/145","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So what does your organization stand for? Do you have values that you can put in the chat that you may be able to share with us?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1163.0,1171.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/146","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Do you have specific things that your organization says that this is really what's core to us?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1171.0,1179.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/147","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If you can, it would be great if you could put them in the chat and share them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1179.0,1183.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/148","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Let's see if any come in. So again, we're chatting about what your organizations might count as.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1183.0,1191.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/149","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Their inherent, distinct characteristics. So as you're doing that, thanks, Marlene, uh, cultural integrity.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1191.0,1202.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/150","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Racial justice, process over product. Ooh, that's nice. Respect, character, ignite joy.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1202.0,1210.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/151","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And connect. But I love about these, they're… they're… they're clearly very connected to your institutions.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1210.0,1219.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/152","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right? We deliver programming, direct services that support, leverage, and celebrate the people, places, and philosophies of the African dysphoria. That's fantastic.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1219.0,1228.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/153","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's very specific to Gabriella, really neat. Cynthia, inclusivity, participation, respect.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1228.0,1236.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/154","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So let's talk about some of these. What's really good about what you put in the chat.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1236.0,1240.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/155","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Is that there's some that are specific, some are more general. And so, I have a little bit of things that… something to say about… about that.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1240.0,1248.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/156","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So when we're talking about values that have real impact. What we see with some values of organizations, if they seem to be identical to others, and maybe they can be identical to competing organizations. So frequently, for instance.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1248.0,1265.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/157","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"When I work with clients, their brand values might feature attributes such as.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1265.0,1270.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/158","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Quality or respect, integrity, or customer satisfaction, right? We see some of those in some of the responses that we give. And there's nothing wrong with these folks, they're stellar qualities.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1270.0,1280.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/159","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But if values are to have strategic impact. Brands must communicate more than what research calls these permission-to-play values.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1280.0,1292.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/160","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, permission to play values are, quite simply required employees' behaviors that don't necessarily distinguish one organization from another, like integrity or politeness or professionalism, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1292.0,1304.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/161","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There's nothing wrong with those fabulous values, but they're not distinguishing.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1304.0,1310.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/162","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And yet, they're exactly what many organizations identify as their core values. So what I want you to do is to amplify the strategic power of these, or to think about that, or to move through this when we get out of this webinar.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1310.0,1325.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/163","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But consider 3 different categories. Of values.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1325.0,1330.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/164","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The first category are core values. So, core values are your brand's never compromised.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1330.0,1338.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/165","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Deeply ingrained cultural cornerstones that are maintained at all costs. So an example might be a local theater in one of the most diverse cities in the country, looking to enhance brand.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1338.0,1351.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/166","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They would count multiculturalism, of course, among other core values, and get really specific about it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1351.0,1356.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/167","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kind of like Gabrielle did, right? Aspirational values are also a type of values, and these values are those that an organization needs to succeed.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1356.0,1367.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/168","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And in the future. But currently, lack. So an example might be a sculpture garden, right, that's looking to attract more school-based tours.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1367.0,1377.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/169","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They would add educationally focused as an aspirational value, rather than considering it a core value, if at the time, its ability to cater to students is not yet a reality. I see this with a lot of my clients, folks. They list as their core values, aspirational values.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1377.0,1394.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/170","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then it doesn't make sense to the people you're trying to communicate to, because that's not really who they are. Um, so you want to make sense. You can have aspirational values, and you should.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1394.0,1404.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/171","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But you want to focus on your core values. Accidental values are another kind of values that sometimes get confused with core values.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1404.0,1411.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/172","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And these are values that sort of take place over time, accidentally.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1411.0,1416.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/173","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So an example might be a dance company that's, um, been favored for several years by families of the local college's faculty.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1416.0,1424.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/174","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that dance company should not include university-focused as a core value if it is equally as focused on the larger community and region.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1424.0,1433.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/175","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So the moral of the story is, your organization should work to be focused on its core values, and it should take the time to decide on them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1433.0,1440.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/176","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And keep leadership fully engaged in the process of creating them and redefining them. And again.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1440.0,1447.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/177","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I want, as I noted before, the second key aspect of strategic communication is that complete dedication from leadership.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1447.0,1454.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/178","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Those at the top of your organization, your CEO, board members, and other leaders, are indeed.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1454.0,1460.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/179","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chief Brand Ambassadors. And they must lead the creation and maintenance of your distinct core values, taking into consideration the various ways of obtaining a comprehensive.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1460.0,1472.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/180","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And realistic view of your organization. They must also sign on to communicate and live those values consistently and, yes, on all platforms.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1472.0,1481.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/181","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They must, in short, stick to the core values of the organization and the communication strategy that you map out in your strategic communication plan.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1481.0,1491.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/182","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, let's get to that. Let's get to that strategic communication plan.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1491.0,1497.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/183","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, strategic communication, as we just said, is defined as communication aligned with the company's overall values and business goal, right? Intended to enhance its strategic.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1497.0,1507.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/184","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Position. Brand reputation and communication doesn't just happen. I wish it did.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1507.0,1514.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/185","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But it's well-planned according to a standard formula known by the acronym RPI.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1514.0,1520.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/186","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Which stands for Research, Planning. Implementation and evaluation.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1520.0,1525.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/187","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And because the process is essential for both proactive and reactive communication, we're going to take time now to unpack.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1525.0,1532.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/188","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Each of these steps. This is super important and really the core of this webinar.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1532.0,1538.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/189","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So let's talk about research first. Your ability to strategically create and defend your organization's reputation.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1538.0,1546.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/190","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Depends on the ability to do your homework. Your research process will begin with secondary research.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1546.0,1552.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/191","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Secondary research requires you to look at already published material for learnings about your own organization, first and foremost.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1552.0,1560.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/192","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Your target audience, your competition. And best communication practices.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1560.0,1566.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/193","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To learn about your own organization, and even if we've been there many years, you want to dive into historical reports and business plans.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1566.0,1573.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/194","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Published material, and media reports. You might also be able to find state and regional and association reports on the arts.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1573.0,1581.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/195","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And trends reports to determine what your organization stands for, stood for, what's been reported about it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1581.0,1588.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/196","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And what key messages are sort of out there about your organizations, its offerings, and its leadership? And this has never been more important with AI, because what's been published about your organization.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1588.0,1598.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/197","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Is what AI's gonna find and deliver to those folks who are searching for information about your organization.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1598.0,1605.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/198","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And of course, as we know, there's a lot of wrong information out there to pull from.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1605.0,1609.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/199","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To learn more about your target audience, dive into membership reports, census information, past membership survey.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1609.0,1616.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/200","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Results and customer service records. To learn more about your competition, audit their stuff, look at their materials, determine their key messaging, what's their position in the market?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1616.0,1627.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/201","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And monitor their social media. Also, dive into the exploration of best communication practices, not only in the arts, but wherever you see them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1627.0,1637.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/202","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And you can read about successful tactics, you know, you might read about successful tactics used by a local bank, right? Or maybe you're persuaded to make a purchase through a blog post.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1637.0,1648.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/203","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That you read. Be a connoisseur of quality campaigns and quality tactics.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1648.0,1653.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/204","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And there are plenty of resources. I'm gonna write two of them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1653.0,1658.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/205","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In the chat right now. Two that I recommend are PRSA.org, that's the public relations society of America.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1658.0,1667.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/206","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They have silver anvil winners. Silver, I'm gonna put that in there.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1667.0,1677.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/207","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They have awards every year called the Silver Anvil, and you can search to find, um, case studies about what the best of the best are doing.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1677.0,1685.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/208","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Another really cool and free, um… resource that I like to talk about is coinpr…","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1685.0,1696.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/209","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Coinpr is an integrated marketing association, and they put on their website something they call the Hot Sheet.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1696.0,1706.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/210","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, and the hot sheet basically sums up every month, the coolest campaigns.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1706.0,1712.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/211","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And they have links to videos, so you can get… and you can also subscribe to it. It can come into your… for free.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1712.0,1720.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/212","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For your… into your own email box every month. Or other… if you go to the website, you can also just see the archive, but you can look through some really good ideas there.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1720.0,1730.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/213","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So with the findings of your secondary research, you are now prepared to create any primary research.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1730.0,1736.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/214","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Methods that you need to gather more information about your organization's communication, or about specific target markets.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1736.0,1744.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/215","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Again, it's only in being schooled up in your secondary research that you even know what to do for primary research.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1744.0,1750.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/216","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And primary research is research you conduct yourself. It could be a Qualtrics, or a SurveyMonkey survey, or focus groups of membership, or board members, or local residents.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1750.0,1760.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/217","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Of those on your mailing list, or those who follow you on social. Your secondary research informs the questions in your primary research method, and also determines who you're going to ask questions to.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1760.0,1772.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/218","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The findings from both your primary and secondary get summarized in a SWOT analysis. So a SWOT analysis is not a research.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1772.0,1780.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/219","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Method. It is a summary mechanism. And here, you're going to sum up your communicate… your organization's communication strengths.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1780.0,1788.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/220","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Weaknesses, opportunities, and threats. Remember, folks, and this is super important.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1788.0,1794.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/221","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"When you're doing a communications SWOT analysis, the strengths, weaknesses, opportunities, and threats.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1794.0,1799.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/222","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They're a communication-focused. About the messages that are communicated, and the audience who says… or the audience or the audiences.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1799.0,1808.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/223","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Who can recall your core values and messaging. What audiences cannot? How strong is brand awareness? You know, how many people are engaged with your brand?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1808.0,1818.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/224","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, you know, a weakness would not be something like sales are down, or performances are not compelling, or the building is too small, or our heating system stinks.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1818.0,1826.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/225","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right? You want to work to make sure that SWOT analysis is focused on communication-centric learnings.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1826.0,1834.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/226","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that's one thing that I see when folks are, even before they've started their communication plans, they're veering off into elements of the business.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1834.0,1842.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/227","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Rather than the business's communication and its impact and awareness and persuasion.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1842.0,1847.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/228","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So do your homework in the beginning. That's R.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1847.0,1852.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/229","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The P in R pi is the most complicated step, but I want to take you through it because it's really, really important.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1852.0,1860.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/230","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This slide reviews all of the key elements in RPI, and again, it's the heart of any strategic communication plan.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1860.0,1867.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/231","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It ensures that communication is indeed aligned with your values and with the business goals of your organization.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1867.0,1873.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/232","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And this is if you're not a trained communicator, this is your money slide, folks. This is a slide that non-strategic communicators.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1873.0,1881.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/233","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Don't, you know, kind of leave out. So let's talk about it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1881.0,1885.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/234","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, the P\u0026R pie, your planning starts with your organization's mission and core values. You all have that, I'm sure. What do you do, and why?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1885.0,1894.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/235","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Then, you move on to your business goal. What is your organization in business to do? Is it to raise money?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1894.0,1903.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/236","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To get more people to see performances. In most organizations, the business goal is sales-oriented, right? To sell more tickets or get more people involved.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1903.0,1913.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/237","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But again, some nonprofits have different goals, so… but think more like.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1913.0,1917.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/238","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What is the business goal? And your business goal is different from the next step. This is identifying your strategic communication goal.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1917.0,1925.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/239","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So as the communication is focused on, of course, communication. So watch your verbs here. Communicators can raise awareness.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1925.0,1934.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/240","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Increase attention, engage audiences. We cannot raise ticket sales.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1934.0,1940.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/241","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's the business goal, and that requires many more elements of your organization than simply communication.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1940.0,1949.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/242","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right? Every factor of your business is working towards the business goal.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1949.0,1954.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/243","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Communicators need to focus on communication. And of course, that should roll up to the business goal.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1954.0,1960.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/244","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Next, you want to use your research findings to land on specific target audiences. Note that I said use your research findings.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1960.0,1969.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/245","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's how we get all of the information on this slide.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1969.0,1972.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/246","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Who are you going to reach? Remember here that there's no such thing as the general public.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1972.0,1977.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/247","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Audiences are segmented, and they need to be specifically identified. Prioritized and communicated to in the ways in which they like to receive messages and from sources that they find credible.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1977.0,1990.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/248","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Those are the kinds of tidbits that you find in your research.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1990.0,1994.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/249","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And again, you may need to prioritize your market segments into things like primary or secondary segments, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=1994.0,2000.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/250","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Primary segments would be those to whom you'll direct your messages, and secondary are those who might also get your messages, but might not be the specific target.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2000.0,2010.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/251","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, for instance, if I want to attract. Freshman college students to my classes, I might create a plan targeted specifically to them, with all kinds of tactics.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2010.0,2019.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/252","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Including social media and posters and videos. Sophomores and juniors and seniors, they might also see the messaging and might participate in the events that I hold.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2019.0,2029.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/253","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But the plan's primary target is freshmen, and so the messaging is going to be directed specifically to them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2029.0,2035.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/254","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The others are secondary. The next step requires you to create strategic communication objectives. These folks are essential to your plan.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2035.0,2045.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/255","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Objectives are steps you take to get to your communication goal.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2045.0,2050.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/256","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And they have specific rules for writing them. Each objective that you write.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2050.0,2057.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/257","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Should be written in infinitive phrase. That's just a fancy way to say that it begins with the word to.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2057.0,2063.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/258","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They should include a measurable outcome, so it should be a number or a percentage.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2063.0,2068.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/259","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Include a specific primary public who you're going to reach. A date for completion.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2068.0,2075.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/260","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Of this particular element. It's realistic, and it features your client. It features your organization.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2075.0,2084.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/261","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right? So these are the rules of writing objectives, and even… even in some of the national campaigns that I've done, there's typically, in a typical campaign, one specific communication objective, maybe a goal, maybe two, and three to five communication objectives.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2084.0,2103.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/262","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So folks, to increase media attention is not a good communication objective.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2103.0,2108.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/263","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right? It's too vague. It doesn't follow any of these rules. A better one would say something like, to increase media coverage of the arts center's summer programming by 10%.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2108.0,2118.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/264","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"By the end of May. 2027. Remember, folks.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2118.0,2124.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/265","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Who you target in your objective, how much impact you're aiming for, and your.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2124.0,2130.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/266","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The completion date are all contingent on your research. Research, for instance, might lead you to create informational objectives.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2130.0,2139.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/267","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Or motivational objectives, or behavioral objectives. What's realistic and what helps you get to the goal?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2139.0,2147.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/268","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And here, on this slide, are examples of different types of… Objectives, you would never label them, I'm just giving you that for… so you can see that some are informational, motivational. It really depends on what your research tells you. But here, these are really good examples to show you how specific your communication objectives have to be.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2147.0,2167.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/269","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You know, you want to make sure you're talking about who's being impacted by how much and by when.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2167.0,2174.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/270","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And one key point, folks, that I want to make sure that you know about objectives.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2174.0,2179.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/271","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Objectives should be built around outcomes, not outputs. An output is a tactic, a communication artifact, like a press release, or an event, or a tour, or ribbon cutting, or a mailing.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2179.0,2192.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/272","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Outcomes are evidence that you've moved the needle. To awareness, recall.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2192.0,2199.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/273","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Media coverage, engagement, and more. So do not write objectives that are focused on tasks or tactics.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2199.0,2207.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/274","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Write them so they're focused on the impact. Of those tax, uh, tactics and tasks.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2207.0,2215.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/275","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Next, we're going to cover strategy. Strategy is the general approach to be taken by the tactics in your plan.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2215.0,2224.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/276","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For example, strategies might include reinforcing local and state educators' belief in the value of a summer arts program, or maybe enlisting influential third-party endorsements.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2224.0,2235.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/277","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Strategies are always confused with tactics. They are not the same.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2235.0,2240.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/278","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Strategies are approaches to communication. Tactics are how that approach is carried out.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2240.0,2247.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/279","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We haven't even gotten to them. That's the third step in the plan.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2247.0,2250.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/280","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So again, strategies are approaches to communication, tactics are how the approach is carried out.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2250.0,2257.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/281","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In the I stage of RPI implementation. So, for instance. The tactics used to educate the strategy of enlisting third-party endorsements might be to excite influential.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2257.0,2269.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/282","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Community members about blogging, about your summer arts program. Or a tactic might be a special event to launch the program, or a desk-side briefing with a state arts reporter.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2269.0,2280.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/283","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The final step is thinking about the essential messages that should be communicated in and through all your tactics.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2280.0,2287.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/284","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What are the plan's key messages that you need to communicate externally, or that, you know, you're gonna have is the theme of all your communication? Very often, I work with clients to create full messaging guides.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2287.0,2301.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/285","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"From A to Z, mapping out, you know, how we communicate about our organization and how we don't communicate about our organization, so that everyone can speak with one voice.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2301.0,2313.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/286","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I, in RPI, is implementation. This is where you get to plan your communication tactics. So only folks after careful research and objective planning.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2313.0,2324.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/287","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Then you're ready to begin Eye of… bar pie. While this is the third step in strategic communication, too many communication plans start and end here.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2324.0,2336.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/288","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"At this step, you plan tactics for each of the objectives.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2336.0,2341.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/289","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So again, I want to say that. You plan out tactics for each of those very specific objectives that you created.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2341.0,2347.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/290","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What are the communication tools that you will use to help you reach each objective?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2347.0,2352.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/291","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Do you need events, media, social media, messaging, contests, galas? Tactics are simply any way that you're going to send your message.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2352.0,2362.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/292","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And today, strategic communication executives carefully leverage a mix of a lot of different tools.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2362.0,2369.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/293","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so that you can recall them. Of course, communicators put them in another acronym.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2369.0,2374.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/294","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The acronym is PESO, and it stands for Paid, Earned, Shared, and Owned Media.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2374.0,2380.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/295","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And again, you want to make sure that you're using a mix of these.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2380.0,2385.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/296","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, types of media when you're communicating, and frankly, in your research, ask folks.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2385.0,2390.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/297","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What they pay attention to, right? What do your primary publics pay attention to?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2390.0,2395.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/298","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So when we're talking about paid media, it means stuff you pay for. So, advertising, pay-per-click.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2395.0,2400.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/299","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Billboards, social media ads, if you're working with influencers that have to be paid.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2400.0,2405.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/300","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They're all underneath the paid media umbrella. Earned media? That's articles on your organization, neither TV or print coverage, reposts of media contact, reviews.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2405.0,2417.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/301","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's all earned. Shared media is content created in collaboration with key publics, including shares and reposts of social media content.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2417.0,2426.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/302","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And owned, that's all the stuff we own that we can really control our messaging. That's your website, your mobile site, and your own social media channels. So again, you want to make sure that you have a mix.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2426.0,2438.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/303","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"These all, of course, interact with each other. This is from a great, um.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2438.0,2443.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/304","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Blog, terrible name, but, um, a great blog that you can find online, but I love the graphic because it really shows you how paid, earned, shared, and owned media.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2443.0,2453.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/305","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Work together, and the many ways that we can connect. In using PESO and how they sort of overlap, right? You can have shared media that is owned.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2453.0,2464.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/306","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Or shared media that is earned, and of course, you can have shared media that's paid when we pay influencers.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2464.0,2469.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/307","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But this is a really good slide that shows you how things can work together and overlap.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2469.0,2475.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/308","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"As I noted, anything that you pick out of your tactical toolkit must reflect your research, right? Really want to research the heck out of it, because you don't want to spend your money on things that just simply don't work and are not meeting.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2475.0,2487.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/309","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Your target public. It should really be aligned with your strategy.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2487.0,2492.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/310","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It must engage the public you're seeking to target. Again, you want to use that research to make sure that it engages them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2492.0,2499.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/311","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You must… it has to link well to your key messages, reflect your organization's core values.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2499.0,2504.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/312","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Be well executed and creative, and again, it should be integrated, meaning, you know, try to use as many of.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2504.0,2511.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/313","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The peso… formula that you can that's aligned with what your audiences use.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2511.0,2518.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/314","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"After a plan is implemented, outcomes must be measured. In fact, organizations are increasingly putting budget toward the measurement of communication outcomes.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2518.0,2527.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/315","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Note, folks, that I said outcomes. Do not measure outputs. Right? You don't want to measure how many events you had, or how many…","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2527.0,2536.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/316","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Tweets went out, or how many. Tiktok videos you did, you want to measure the.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2536.0,2541.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/317","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The impact of those outputs. And the part of the plan that you measure.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2541.0,2546.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/318","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Are the communication objectives. That's why we made them so specific.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2546.0,2551.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/319","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Did you reach the percentage or number you indicated, and how can you tell?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2551.0,2555.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/320","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And today, there are so many ways to measure your communication progress through surveys or Google Analytics, social media analytics, focus groups, and more.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2555.0,2564.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/321","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The key is, folks, to measure. Take that time to measure. Too many organizations, and specifically, and unfortunately, nonprofit organizations, don't take the time to measure outcomes before they embark on the next initiative and then lose track.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2564.0,2578.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/322","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Of all those learnings, and then you open up. The possibility of just making the same mistakes again.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2578.0,2585.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/323","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, crisis communication, um, you know, we've established what we've done in times… in the good times.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2585.0,2591.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/324","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And we understand that communication should be value-centered and led by.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2591.0,2596.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/325","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Top management serving as chief brand ambassadors, and must be carefully planned.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2596.0,2601.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/326","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Crisis communication also must be planned. However, it too often isn't.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2601.0,2607.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/327","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In fact, only 29% of leaders are confident in their. Organization's ability to weather a crisis.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2607.0,2614.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/328","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And at the root of this lack of confidence is… The lack of a plan. In fact, a survey by the Institute for Public Relations, if you go to the Institute for PRPR.org, another great resource.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2614.0,2627.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/329","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They found that 75% of organizations blew up their crisis communication.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2627.0,2632.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/330","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Plans after experiencing the pandemic. And as so many organizations found out.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2632.0,2639.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/331","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"During the pandemic, the worst time to plan for crisis communication is during a crisis, but folks, even after all that we learned through that experience.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2639.0,2647.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/332","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's where many of us found ourselves. And many of us find ourselves.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2647.0,2653.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/333","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"As things slowly got back to a new normal, right, after the pandemic, we read a bunch of articles on tentative returns to the arts, right? How to return, and when we should return to the arts.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2653.0,2664.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/334","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Many of the articles that we read focused on how-tos like logistics and operations, and our members wearing masks or gloves, or ushers, more exits, temperature checks. Remember all that, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2664.0,2676.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/335","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But do you remember any communi… about communication?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2676.0,2681.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/336","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"All that was so secondary. And so we might not have updated our communication plans, even after going through that horrible experience.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2681.0,2689.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/337","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So wherever your organization stand on the spectrum of preparation, strategic communication cannot and should not, folks, be secondary.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2689.0,2699.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/338","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So communication begins with risk assessment, and to get us started.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2699.0,2703.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/339","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If you can take a piece of paper, I'm going to ask you 3 quick questions, or just remember your answer to each one of these. This is getting us sort of in the communication mindset.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2703.0,2711.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/340","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What type of crisis is more common, do you think? Internal or external?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2711.0,2718.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/341","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What group more commonly causes the crisis? Management or employees?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2718.0,2726.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/342","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And what type of crisis is more common? The smoldering, or that sudden crisis?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2726.0,2733.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/343","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The answers are interesting, right? The type of crisis that's more common is internal, which is actually good, we can work on those.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2733.0,2742.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/344","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, until, uh, so that they don't become external. What type of group more commonly causes crisis? Pretty… a little bit more… more even.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2742.0,2750.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/345","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But management takes the upper hand. And those smoldering crises are actually more common, which means we need more planning to help us.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2750.0,2760.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/346","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, how do we look at crisis, and where do we start, right? I said that the first step is really assessing what can go wrong.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2760.0,2768.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/347","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And assessing what can go wrong. Is required so that you can manage issues before they reach this crisis level, and enable us to communicate through them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2768.0,2778.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/348","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, you want to start with a risk assessment, and risk assessment starts with brainstorming.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2778.0,2784.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/349","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What could possibly go wrong? And I mean sit with the folks who matter, and have a discussion.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2784.0,2791.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/350","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And start putting the things that could go wrong. All over whiteboards. We could probably cover 4 walls of all our rooms that we're sitting in.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2791.0,2801.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/351","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"With all the possible things, specific and not specific, that could possibly go wrong.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2801.0,2807.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/352","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's not fun to list all these things, but here's some of them that we just posted here on this slide.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2807.0,2813.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/353","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So you want to identify all the possible things that could happen. And then.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2813.0,2818.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/354","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You want to look at that list and prioritize them into categories. Remember that banana index?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2818.0,2824.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/355","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's the kind of simplicity that we can look at this through. Look at it through a lens like the Banana Index.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2824.0,2830.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/356","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What do you need to attend to immediately? What do you have time to do research for? Where do you need to bring in partners?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2830.0,2837.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/357","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You need this foundation to begin to build your crisis communication plan.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2837.0,2843.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/358","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So what's in a crisis communication plan, and what does it do for us?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2843.0,2847.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/359","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A crisis communication plan allows us to respond to the public's needs before, during, and after a crisis.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2847.0,2855.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/360","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"With a crisis communication plan, you can manage issues, you can prepare the right people.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2855.0,2861.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/361","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You can speed recovery, reduce uncertainty, minimize liabilities, protect your organization, and move forward.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2861.0,2869.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/362","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Crisis plans should be updated every 6 months, yes, every 6 months, because risks change, trends move.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2869.0,2876.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/363","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Contact people, move forward, new partners present themselves, right? We now have many of you folks dealing with swatting incidents, that's new. Every time I do my.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2876.0,2885.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/364","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Update slide and give this presentation. I feel like I'm adding another horrible thing that could happen to our Create nonprofit organizations.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2885.0,2895.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/365","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So how do we do it? How do we actually write a communication plan?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2895.0,2899.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/366","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Well, you already know how to do it. The best way to start a crisis to keep communication plan is return to RPI. It's the same formula we use.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2899.0,2910.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/367","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In proactive times, that allow us prepare during crisis. There are a few little elements that are different.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2910.0,2918.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/368","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For instance, in research for crisis communication plan, you're going to begin by looking at your risk assessment, right? Covering that whiteboard with all the things that could go wrong. Where are you most vulnerable?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2918.0,2931.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/369","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What are your core values? You need to know what they are, and because they're going to guide your responses. In good times, like we just saw, but particularly during bad.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2931.0,2940.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/370","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What are worst-case scenarios? What are crises that other organizations, what have been experienced by organizations like yours, who serve the same kind of publics?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2940.0,2950.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/371","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You want to track them constantly. Where are… is your organization vulnerable? Do you have dangerous equipment? Have you gotten continued complaints about things? Are things not working? Are people unhappy?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2950.0,2964.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/372","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What, from your research, has been your past crises and outcomes?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2964.0,2968.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/373","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Who are the key publics that have to be communicated to internally and externally?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2968.0,2972.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/374","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What communication channels do you have in place now? That are response-ready.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2972.0,2978.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/375","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Are you on social media? Can your website be quickly updated?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2978.0,2982.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/376","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Do you have relationships with first responders and with regulators? Those are the kinds of research that you need to do for a crisis.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2982.0,2990.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/377","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You also need to create your objectives, right? But you won't have objectives like you do in a proactive campaign that can be so specifically and carefully measured, but you will need, in crises, baseline values-related objectives about how you intend to communicate, and some of those are on this slide.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=2990.0,3008.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/378","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Your programming is two-pronged. Right? How you implement.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3008.0,3013.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/379","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Your crisis communication plan. And they're really tied to two different things, logistics and voice.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3013.0,3020.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/380","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So you want to make sure, when you're planning, when you're, uh, your tactics, that you have your logistics ready.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3020.0,3027.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/381","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Where is your strategic communication headquarters? So, that means, where is the function, where are you going to be notifying and preparing your materials and messaging?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3027.0,3038.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/382","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You'll also need a different area for media information, right? If you want to set up a location near the crisis.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3038.0,3045.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/383","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That is designated for communication staff to escort press to. That's where you'll have briefings, and it'll be press ready.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3045.0,3053.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/384","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You also need a place for the larger team, the crisis response team.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3053.0,3058.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/385","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To meet. That is a place where folks, first responders, can meet with communicators, and you can make sure that everyone who's involved in the crisis is speaking with one voice. And sometimes, folks, this is off-site.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3058.0,3071.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/386","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You're gonna need community partners, you want to make sure you have them before, who would you reach out to for insight before the crisis.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3071.0,3079.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/387","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You want to make sure everyone on your staff has a role, so when you call people into a crisis, they know exactly what you're going to do, and make sure all your contacts are updated.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3079.0,3088.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/388","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's just the logistics. You also want to decide on voice, like a media philosophy.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3088.0,3094.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/389","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that, folks, think about your core values. Identify how you're going to work with the media.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3094.0,3100.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/390","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And how you'll reach them and speak to them in a crisis. And this should actually be written down and agreed to.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3100.0,3106.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/391","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I've worked for organizations that were very welcoming of reporters, but as soon as something bad happened, they tried to keep them off the premise, and that did terrible things to our messaging and our relationships with the media.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3106.0,3117.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/392","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So rather than trying to keep reporters away. Plan a place for them, and a philosophy to get them answers that you know of as soon as you can.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3117.0,3125.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/393","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Um, and then come back to them with the answers when you have them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3125.0,3129.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/394","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Make sure everybody is media trained. Especially your leaders, and make sure they're doing it frequently, right? Do they understand your key messages? Have they practiced answering tough questions?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3129.0,3140.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/395","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You want to have media training available, and keep doing it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3140.0,3145.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/396","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Your website. Folks, it's the number one place where people and reporters will go for information after a crisis has occurred. Many organizations create a dark page that can be activated when a crisis occurs.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3145.0,3156.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/397","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So you can have a holding statement, details about your operations that, you know, and how they were maybe impacted, and if shows are canceled where people can go for refunds.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3156.0,3165.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/398","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Are we… where people can go for more information, and maybe sometimes also to give money and donate to, um, the folks who are impacted by the crisis.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3165.0,3175.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/399","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You can also create collateral beforehand, right? Leadership names and titles, floor plan that shows.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3175.0,3180.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/400","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Emergency exits, that might help reporters who are writing stories about the crises build resiliency within your community.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3180.0,3190.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/401","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And of course, you want to make sure that you evaluate your crisis in the end. How well did you do?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3190.0,3197.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/402","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Evaluation is super important. You can evaluate things like media coverage.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3197.0,3202.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/403","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Pro, neutral, like, what have you, uh, as media coverage generally positive, negative, or neutral?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3202.0,3210.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/404","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"How did your key messages fare during your crisis communication? How did spokespeople do?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3210.0,3217.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/405","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"After a crisis, the number one things that organizations do is they… They make sure that their leaders and the folks who are communicating are media trained.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3217.0,3229.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/406","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Because messages, as you know, can be misinterpreted, so it's really important, particularly in today's volatile media environment, to make sure folks are staying on message.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3229.0,3238.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/407","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that they know how to respond to the press. Your recovery communication, as you recover, you want to make sure that you focus on the things on this screen. First and foremost.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3238.0,3252.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/408","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Your communication must be empathetic to those who are most directly impacted by the crisis.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3252.0,3259.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/409","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You want to make sure that your communication is related and very tied to your core values.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3259.0,3266.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/410","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"How are your core values very clearly communicated in your recovery communication?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3266.0,3273.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/411","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You want to urge your organizations to take corrective action and plan communication around them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3273.0,3279.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/412","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What was actually done so that this type of crisis won't happen again, and you want to communicate about how that action… what those actions are in.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3279.0,3289.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/413","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Seton Hall's case, we had a press conference that announced that the sprinkler systems were going to be put in every dormitory.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3289.0,3296.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/414","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You want to actively solicit concerns, you want to actively go after concerns and ask people if you see them on social media.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3296.0,3303.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/415","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Ask folks, um, talk about that, get more, learn more, welcome people into focus groups. And you want to make sure that you're updating.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3303.0,3312.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/416","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Your plans to manage risks. And again, crisis communication plans should be done every 6 months.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3312.0,3318.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/417","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The IPR also, they always have, um, some messages, that's the Institute for Public Relations.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3318.0,3324.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/418","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They talk about, in their tips, to do a few things that we've talked about overall in this webinar, which is to move quickly.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3324.0,3332.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/419","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To stay true to your core values. Right? You want to make sure that you're communicating and expressing your values in ways that show your positive impact.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3332.0,3341.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/420","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Not only in the community, but the positive way in which you're moving forward.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3341.0,3346.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/421","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You want to make sure that you have broad buy-in, that you have input and sign-off from as many leaders as possible, and you're taking people… multiple views into account.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3346.0,3356.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/422","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You want to be laser-focused, right? Your plan has to tell communicators if, how, and when, and how often they should respond in different scenarios. And those different scenarios are the banana index.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3356.0,3369.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/423","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's where that's going to help you. Think outside your walls, think outside your industry, be a connoisseur of how people respond in good times and in bad, and always, always, even when you plan.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3369.0,3380.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/424","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Expect the unexpected. There are always things that are going to happen that you didn't plan for.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3380.0,3385.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/425","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But at least you can have a general understanding in a crisis communication plan, not necessarily specifically about this particular crisis, but you're going to have a plan in place that gives you a framework about how your organization.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3385.0,3398.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/426","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Can respond. You should also, of course, make sure that you're using the online planning tool to help you move forward in your crisis communication.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3398.0,3409.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/427","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And always know that you can reach out to me for specific questions about anything we covered today, and any of the questions that you may have.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3409.0,3419.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/428","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In the future. We have 3 minutes to spare, so if you have questions I can help you with in the chat, I'd love to stay and respond to those.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3419.0,3428.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/429","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If not, please feel free to reach me at my Gmail or my NYU address, and I would love to help.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3428.0,3435.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/430","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You, um, again. Think about and strategize about how your communication can be perfected even more.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3435.0,3443.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/431","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In good times, and particularly in bad. So stay strategic, and know how thankful I am.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3443.0,3450.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/432","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To spend this one hour with you and the performing arts readiness program, tell you a little bit more about how you can be more strategic, both in good times and bad.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3450.0,3460.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987/transcript/85135/annotation/433","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Good luck.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/161838/file/293987#t=3460.0,3478.0"}]}]}]}