{"@context":"http://iiif.io/api/presentation/3/context.json","id":"https://lyrasis.aviaryplatform.com/iiif/4746q1v60c/manifest","type":"Manifest","label":{"en":["Communicating the Value of your Small Business Services"]},"logo":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/166/original/LYRASIS_Learning.png?1631557479","metadata":[{"label":{"en":["Instructor"]},"value":{"en":["Audrey Barbakoff"]}},{"label":{"en":["Description"]},"value":{"en":["\u003cp\u003eLibraries are leaders in supporting vibrant local small businesses - but does your community know that? To increase visibility and engagement, libraries need strategies for communicating your value to audiences like local entrepreneurs, partner organizations, elected officials and decision-makers, and even your own colleagues. Leveraging the Libraries Build Business Communications Toolkit, attendees will explore innovative strategies and free tools for outreach, promotion, building relationships, and championing both local small business and the library.\u003c/p\u003e\r\n\u003cp\u003eLearning Outcomes\u003c/p\u003e\r\n\u003cp\u003eBy the end of this class, students will be able to:\u003c/p\u003e\r\n\u003cp\u003eEffectively message the library’s economic value to four key stakeholder groups\u003c/p\u003e\r\n\u003cp\u003eDevelop partnerships and relationships that support the library’s small business services and programs\u003c/p\u003e\r\n\u003cp\u003eApply the free Libraries Build Business Communication Toolkit at their own libraries\u003c/p\u003e\r\n\u003cp\u003eInstructor\u003c/p\u003e\r\n\u003cp\u003eAudrey Barbakoff is the CEO of Co/Lab Capacity LLC, which provides community-centered consulting for libraries and social good organizations. She brings more than a decade of experience in public libraries. Her innovative and inclusive work has been recognized by Library Journal Movers \u0026amp; Shakers, the Kitsap Peninsula Business Journal 40 Under 40, the Freedom to Read Foundation, and the Urban Libraries Council. She is certified in design thinking and sat on the advisory board of the design thinking program at the Tombolo Institute at Bellevue College. In addition to her MLIS, Dr. Barbakoff holds an EdD in organizational change and leadership. Her dissertation research focused on building organizational capacity for equity, diversity, and inclusion in public libraries through community-led programs. She is the author of Adults Just Wanna Have Fun: Programs for Emerging Adults and the forthcoming book Twelve Steps to a Community-Led Library. Find her at www.colabcapacity.com.\u003c/p\u003e\r\n\u003cp\u003eIntended Audience\u003c/p\u003e\r\n\u003cp\u003eState Library and/or Archives Agency; Network/Consortia; Public Library\u003c/p\u003e\r\n\u003cp\u003eLyrasis Learning events are delivered using the Zoom videoconferencing platform and will have AI-generated captions available. American Sign Language (ASL) interpretation is available upon request. If you need ASL or other accommodations to support your participation in the course, please contact us at es@lyrasis.org at least 2 weeks in advance of the event or as soon as possible. \u003c/p\u003e"]}},{"label":{"en":["Date"]},"value":{"en":["2025-02-19"]}},{"label":{"en":["Language"]},"value":{"en":["English"]}}],"summary":{"en":["\u003cp\u003eLibraries are leaders in supporting vibrant local small businesses - but does your community know that? To increase visibility and engagement, libraries need strategies for communicating your value to audiences like local entrepreneurs, partner organizations, elected officials and decision-makers, and even your own colleagues. Leveraging the Libraries Build Business Communications Toolkit, attendees will explore innovative strategies and free tools for outreach, promotion, building relationships, and championing both local small business and the library.\u003c/p\u003e\r\n\u003cp\u003eLearning Outcomes\u003c/p\u003e\r\n\u003cp\u003eBy the end of this class, students will be able to:\u003c/p\u003e\r\n\u003cp\u003eEffectively message the library\u0026rsquo;s economic value to four key stakeholder groups\u003c/p\u003e\r\n\u003cp\u003eDevelop partnerships and relationships that support the library\u0026rsquo;s small business services and programs\u003c/p\u003e\r\n\u003cp\u003eApply the free Libraries Build Business Communication Toolkit at their own libraries\u003c/p\u003e\r\n\u003cp\u003eInstructor\u003c/p\u003e\r\n\u003cp\u003eAudrey Barbakoff is the CEO of Co/Lab Capacity LLC, which provides community-centered consulting for libraries and social good organizations. She brings more than a decade of experience in public libraries. Her innovative and inclusive work has been recognized by Library Journal Movers \u0026amp; Shakers, the Kitsap Peninsula Business Journal 40 Under 40, the Freedom to Read Foundation, and the Urban Libraries Council. She is certified in design thinking and sat on the advisory board of the design thinking program at the Tombolo Institute at Bellevue College. In addition to her MLIS, Dr. Barbakoff holds an EdD in organizational change and leadership. Her dissertation research focused on building organizational capacity for equity, diversity, and inclusion in public libraries through community-led programs. She is the author of Adults Just Wanna Have Fun: Programs for Emerging Adults and the forthcoming book Twelve Steps to a Community-Led Library. Find her at www.colabcapacity.com.\u003c/p\u003e\r\n\u003cp\u003eIntended Audience\u003c/p\u003e\r\n\u003cp\u003eState Library and/or Archives Agency; Network/Consortia; Public Library\u003c/p\u003e\r\n\u003cp\u003eLyrasis Learning events are delivered using the Zoom videoconferencing platform and will have AI-generated captions available. American Sign Language (ASL) interpretation is available upon request. If you need ASL or other accommodations to support your participation in the course, please contact us at es@lyrasis.org at least 2 weeks in advance of the event or as soon as possible.\u0026nbsp;\u003c/p\u003e"]},"provider":[{"id":"https://lyrasis.aviaryplatform.com/aboutus","type":"Agent","label":{"en":["LYRASIS"]},"homepage":[{"id":"https://lyrasis.aviaryplatform.com/","type":"Text","label":{"en":["LYRASIS"]},"format":"text/html"}],"logo":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/166/original/LYRASIS_Learning.png?1631557479","type":"Image"}]}],"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/263/235/small/GMT20250219-190247_Recording_1216x536.mp4_1740083157.jpg?1740083158","type":"Image","format":"image/jpeg"}],"items":[{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235","type":"Canvas","label":{"en":["Media File 1 of 1 - GMT20250219-190247_Recording_1216x536.mp4"]},"duration":3438.52,"width":640,"height":360,"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/263/235/small/GMT20250219-190247_Recording_1216x536.mp4_1740083157.jpg?1740083158","type":"Image","format":"image/jpeg"}],"items":[{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/content/1","type":"AnnotationPage","items":[{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/content/1/annotation/1","type":"Annotation","motivation":"painting","body":{"id":"https://aviary-p-lyrasis.s3.wasabisys.com/collection_resource_files/resource_files/000/263/235/original/GMT20250219-190247_Recording_1216x536.mp4?1740083156","type":"Video","format":"video/mp4","duration":3438.52,"width":640,"height":360},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235","metadata":[]}]}],"annotations":[{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216","type":"AnnotationPage","label":{"en":["Transcript [Transcript]"]},"items":[{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/1","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Shania, do you want to start the recording?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=0.0,4.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/2","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Hi, folks. Thanks for coming to today's webinar, Communicating the value of your small business services my name is Sam Eddington. I'm the program leader for Lyricist learning.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=4.0,14.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/3","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I'm really excited to welcome you out today. A couple notes before we begin.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=14.0,20.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/4","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This webinar is being recorded. You will receive a email probably tomorrow.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=20.0,27.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/5","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That will include a copy of the recording. It will include the slides.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=27.0,33.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/6","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And it will include the link to an evaluation survey. If you fill that survey out at the end of the month, we will send you a certificate of of attendance slash participation Which you can use for any professional development needs you may have.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=33.0,49.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/7","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Shania is here with us today. She has just put her information in the chat. If you have any technical needs.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=49.0,56.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/8","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You can either send her a direct message there or contact her at the telephone number that she's provided.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=56.0,62.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/9","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And she will get you back up and running as quickly as possible.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=62.0,66.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/10","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"With that, I think I'm just going to go ahead and welcome our presenter today. We are really fortunate To have with us Dr. Audrey Barbacoff.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=66.0,78.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/11","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Who is somebody who's come to present for us on several occasions before, and we always enjoy having her with us.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=78.0,88.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/12","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Dr. Barbakov is the CEO of CoLab Capacity LLC, which provides community-centered consulting for libraries and social good organizations.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=88.0,97.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/13","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"She brings more than a decade of experience in public libraries.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=97.0,100.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/14","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And her innovative and inclusive work has been recognized by library journal movers and Shakers.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=100.0,105.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/15","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The Kitsap Peninsula Business Journal 40 Under 40. The Freedom to Read Foundation and the Urban Libraries Council.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=105.0,112.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/16","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"She is certified in design thinking and sat on the advisory board of the design thinking program at the Tombolo Institute at Bellevue College.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=112.0,120.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/17","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In addition to her MLAS, Dr. Barbakov holds an EDD in organizational change and leadership.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=120.0,126.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/18","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Her dissertation research focused on building organizational capacity for equity. Diversity and inclusion in public libraries through community-led programs.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=126.0,135.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/19","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"She is the author of Adults Just Want to Have Fun, Programs for Emerging Adults, and 12 Steps to a community-led library is that one out yet?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=135.0,144.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/20","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It is, yes.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=144.0,146.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/21","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Perfect. So there we go. So you always feel free to pick those up. And with that, please join me in welcoming Dr. Barbakov.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=146.0,153.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/22","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thanks so much, Sam. It is always a pleasure to join you. And I'm really excited to talk about a topic that's near and dear to my heart. I have a background in business librarianship in public libraries, but Talking about communicating the value of your small business services. And not only do I love these services, this is such an important topic because","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=153.0,176.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/23","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A small change in the way we think about communicating the things we already do can make an enormous difference in how the community perceives us.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=176.0,187.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/24","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"How partners interact with us, how folks come to use the library. So with a really minimal lift, without having to change much or really anything. We're not talking today about changing any of your actual services.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=187.0,199.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/25","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But just by changing how you talk about them And how you think about how you approach people with them you can transform people's relationship to the library. So it's a little bit of effort can go such an incredibly long way. And that's really exciting to me. I know you don't have a lot of extra time on your hands. None of us do.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=199.0,218.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/26","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Being able to make these big differences with a fairly small amount of work is amazing. And so I'm really excited to talk to you about that and to give you some tools to help support.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=218.0,230.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/27","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You in communicating the value of your small business services. So what I'm going to talk to you about primarily today.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=230.0,240.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/28","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A lot of the tools are from a toolkit that I helped co-create with the American Library Association, ALA.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=240.0,247.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/29","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"As part of their libraries build business initiative. So I'm going to start with kind of a grounding in the research behind that, what that project has found.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=247.0,259.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/30","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And some of the resources that are available. And then I'm going to dive into a toolkit that's available to you for free.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=259.0,264.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/31","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Specifically around communicating the value of your business services.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=264.0,269.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/32","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So before I dive into those tools, I just want to talk about what is the value of these services.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=269.0,276.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/33","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And when I say small business services, what do I mean?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=276.0,280.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/34","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is really important because it's not just the things that you might think of as like, well, we host a program that's specifically for small businesses, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=280.0,289.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/35","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Some libraries do that kind of thing, but many libraries don't.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=289.0,293.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/36","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Even if you don't. You are still doing an enormous amount to help help build a vibrant economy for your community.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=293.0,304.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/37","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Because you are supporting small businesses and entrepreneurs by providing things to everyone.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=304.0,310.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/38","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Small businesses and entrepreneurs they are benefiting from your high speed internet.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=310.0,316.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/39","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right. From access to computers and printers and scanners and facts and makerspace equipment if you have it, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=316.0,325.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/40","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They are benefiting from access to meeting space. From just a quiet and calming place to get some work done on their own.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=325.0,335.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/41","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"From access to information and research supports. So lots of the things that you offer that you might just think of as kind of for library services.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=335.0,344.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/42","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Those are, I mean, the warmest benefit to small businesses and entrepreneurs in your community.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=344.0,349.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/43","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So even if you don't think of your library as doing a lot with and for small business, you are.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=349.0,358.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/44","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You are offering enormous value. And so just by thinking about how we talk about that value.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=358.0,364.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/45","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Can really transform how people think about it in the community. So let's talk about what this value is, how libraries are creating it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=364.0,374.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/46","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So by all of the things libraries do to support local small businesses and entrepreneurs, from direct programs, from direct information about starting and managing a business to access to platforms where people can access that kind of information, things like LinkedIn Learning, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=374.0,390.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/47","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Any kind of online learning platform where you have information or classes about business management.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=390.0,396.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/48","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Your language learning software or apps, right? But all of these things that you offer support small businesses.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=396.0,405.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/49","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"As a result of this. More small businesses and more local businesses either get started or are able to succeed, right? They exist and you're able to provide them with resources that help them continue to be successful to be maintained.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=405.0,419.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/50","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Starting a business is one thing. Keeping it going is very much another.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=419.0,425.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/51","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right, is really its own, its own can of worms. So more local businesses not only get started when they have access to information about how to do that, learning, especially for folks who may be don't have or don't really have access to a lot of formal business learning","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=425.0,442.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/52","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"People, and we're not talking about necessarily like folks who have an MBA, but people who are starting kind of the mom and pop, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=442.0,447.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/53","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Your storefronts, people who are working out of their homes, people who are starting micro businesses. This is a lot of the economic activity in any community.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=447.0,456.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/54","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And these are folks who often need and can really benefit from information right about what are the local regulations and How does one go about doing this anyway? And what kind of licenses do you need? And what should your finances look like, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=456.0,473.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/55","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So you're helping these businesses start and you're helping them succeed.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=473.0,477.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/56","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"When more local businesses start and succeed. Then the economy as a whole benefits.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=477.0,483.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/57","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There's more jobs. People are starting businesses, they're employing others in the community or even just employing themselves, right? They're creating a job for themselves.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=483.0,492.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/58","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So the economy as a whole benefits from increased jobs. You see increased innovation, right? More goods, more services, more types of things and more types of services available to people in the community.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=492.0,505.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/59","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And more of a climate of things happening, right? And together, that can decrease brain drain. So this is something that comes up a lot, especially if you're in like smaller or more rural communities.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=505.0,517.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/60","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"All right. Folks will find while the sort of your best and brightest young folks are often moving away because there isn't enough opportunity locally.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=517.0,526.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/61","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right. But if people are able to see a pathway to starting a business or have job opportunities with local businesses that have gotten started.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=526.0,537.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/62","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You can decrease that brain drain effect. So now the local economy as a whole is starting to benefit.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=537.0,544.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/63","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Well, that local, that more thriving local economy, this leads to these vibrant small businesses support a community that's thriving.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=544.0,553.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/64","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"When we think about communities that feel like places that people want to stay.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=553.0,559.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/65","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"People want to be or people want to come to. These are often places with like vibrant community centers, right? With main streets and downtowns Or, you know, with things going on, with events to go to. Well, who's making all that happen?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=559.0,572.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/66","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's often these small businesses. So, um.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=572.0,578.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/67","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The whole community starts to feel like a thriving place, not just in an economic sense, but in a social sense as well.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=578.0,585.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/68","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And finally, there's a snowball effect to that because when a community is thriving, when it feels like a great place to live, when it feels like a place people want to be, when it feels like things are happening and going on.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=585.0,595.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/69","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then people stay and people come. That attracts more residents and that attracts more businesses as well, which furthers the economic development.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=595.0,605.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/70","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Of the community and the cycle kind of starts right starts again and you get a snowball.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=605.0,611.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/71","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So this sort of theory of change that you're looking at here, this is the underlying model that we want people to have in their heads.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=611.0,618.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/72","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Of what the library does for the community. Right. The things that you do every day Sometimes small, sometimes big, right, to support small businesses and entrepreneurs, those things lead to thriving communities.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=618.0,637.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/73","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So… That is the model itself.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=637.0,642.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/74","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Why do we then go out and talk to people about this? And I'm going to give you some very specific ways to talk about this.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=642.0,649.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/75","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You're not just going to like go out and give people this kind of like lengthy graphic, right? We have very specific tools for very particular audiences.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=649.0,657.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/76","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But why in general should we communicate about the value of library small business services?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=657.0,662.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/77","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You want to let stakeholders know you exist. You want to be at the table. When people are in the community are thinking about supporting the economy, supporting small business.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=662.0,672.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/78","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"When they're when they're putting together that local job fair, when they're thinking about creating supports for small business, right? You want them when that when they're putting together or when they're bringing speakers into the downtown association or the chamber, right? You want them to be thinking of you.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=672.0,690.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/79","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You want them to know that the library exists and isn't only a place that's about books and story time for kids, right? That's often kind of the the picture that maybe the model that people have in their heads But that the library is there and that it's there for small business owners, that it's there for entrepreneurs, that you have things for them, that you're a key player.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=690.0,712.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/80","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So you want stakeholder awareness. Of you so that they're thinking of you so that they bring you in.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=712.0,718.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/81","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You want to be able to tell meaningful stories. To show the impact.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=718.0,723.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/82","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Of the library. And that's true both for people in the small business community, but also for the community writ large, right? To understand, to see, to feel right. Those stories help people not just sort of know the numbers or hear the data, but to feel.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=723.0,739.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/83","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Your value, right? Your importance. And communication. Note this is not how to promote your small business services, although that's part of it. It is how to communicate.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=739.0,750.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/84","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Is multi-directional. So we're not just out there to blast things out into the universe to talk. We're also there to listen because when we get engaged with our small business and entrepreneurial community.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=750.0,763.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/85","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We will learn about them. Learn about their specific needs, right? Learn about their specific goals and aspirations locally.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=763.0,773.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/86","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So you can have your finger on the pulse of what's going on And you can respond so that you can develop services that are more effective, more tailored to your community.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=773.0,785.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/87","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So there are a lot of benefits to this communication. And so ALA, I worked with them to put together a toolkit that will help you do all of this.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=785.0,795.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/88","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So the libraries build business project. There's a couple other pieces to it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=795.0,802.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/89","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There was a cohort of libraries that came together to look at and learn about and test small business services.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=802.0,808.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/90","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So they created a playbook. Which tells you how to do this yourself.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=808.0,814.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/91","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And a highlights report. That gives you the findings from their work together, as well as just kind of the overview.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=814.0,824.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/92","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that's the how of what services can you build. And again, kind of spoiler alert on that is you don't have to jump right to an eight-week entrepreneurship boot camp, right? You're already doing things.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=824.0,837.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/93","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That have massive value for the entrepreneurs and small business owners in your community.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=837.0,842.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/94","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But when you're thinking about how do we build these services or what do they look like or what are they, this is where you go, right? The playbook and the highlights report.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=842.0,851.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/95","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But once that came out, we realized there was a need for another piece, which is how do we talk about these things?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=851.0,857.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/96","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You're busy. You're busy doing this stuff. You're making the services. And then to have to like go out and talk about them and promote them and build relationships around them is like a whole other layer, right? And you're busy.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=857.0,871.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/97","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And we have limited time, limited resources. So we created a toolkit that is meant to give you some guidance on how to like what to say and to who. And then also some tools to help you do that.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=871.0,884.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/98","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And the goal of these targeted communication. Depending on the audience, right? We want to help increase awareness of your services and use of those services, right? We want the people who use them to know about them and be excited about them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=884.0,896.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/99","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We want to encourage partnership. So this is kind of the organizational level, right? You want other organizations in the community to approach the library or to want to work with the library to support small business owners and entrepreneurs together, right, to support the local economy together.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=896.0,913.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/100","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To share information. And we want you to be able to broadly affect public perception of the library, right? Because especially In moments where the value of the library is being questioned from like a political standpoint or an efficiency standpoint, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=913.0,930.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/101","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You want to have a community that understands, that really knows the full value of what you're providing.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=930.0,937.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/102","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That looks to the library and says, no, we need this. We need our library because it's not just a nice to have.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=937.0,943.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/103","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's not just a cute, cuddly, right? Like mom and apple pie kind of thing. And it's not just about whatever hot button issue might be in the news at the moment, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=943.0,956.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/104","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Or it's not about, well, they're carrying this one book that maybe I don't approve of. We can see beyond that, right? People can see the library as a place that is necessary.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=956.0,965.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/105","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To a thriving community. And part of that is seeing it as necessary to a thriving economy.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=965.0,973.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/106","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So we want this to be part of the public perception. We want people to know how much you matter in every way.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=973.0,981.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/107","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Every aspect of the community's success. They need the library.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=981.0,988.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/108","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So who are the four audiences we're going to talk about specifically who are most interested in these topics, who are most compelled by these topics? And what do we say to them?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=988.0,997.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/109","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So they are small business owners and entrepreneurs. First of all, these are our users.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=997.0,1001.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/110","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"These are the people who are coming in and using the meeting room to sit down with a potential client or a potential partner.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1001.0,1009.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/111","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And these are the people who are coming in and who are using books or databases to figure out what their finances should look like or to research leads or to do market research to figure out how to shape their business plan.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1009.0,1024.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/112","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"These are the people who are just in our space because they're trying to start a business from home and the dog's barking and the kids are loud, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1024.0,1033.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/113","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So these are our users of our services, our collections, our spaces.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1033.0,1040.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/114","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Then we have business support organizations. So these are um nonprofits and educational institutions.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1040.0,1049.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/115","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And other kinds of organizations that are there to help small business owners and entrepreneurs. So there are many in communities, really no matter how small or rural you are, you likely have at least some of these. So these are things like","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1049.0,1063.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/116","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Your SBDC, your small business development center. These are things like your chamber of commerce Another organization that is fairly common around the country is SCORE.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1063.0,1073.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/117","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Which is generally like retired or seasoned entrepreneurs or business owners who volunteer as mentors for new business owners.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1073.0,1084.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/118","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"These are community colleges, right, that have like a small business program or that provides support to small businesses. And these are often may also be kind of like buried within other organizations. So for example, you might have a a cultural organization, right? That's like there to support","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1084.0,1104.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/119","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Members of a particular culture or community or background, and maybe they offer social types of programming and maybe they offer funding opportunities and maybe they also offer Right. Help with job seeking and small business.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1104.0,1121.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/120","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For example, so then your next, your third audience, that's elected officials, community leaders, and funders, right? These are kind of your prominent, your bigwigs, right? The people who are able to make significant decisions about resources or support that make them a real material difference to the library.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1121.0,1147.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/121","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then your fourth audience is your staff. So one of the things that came out of the library's build business playbook and that I found really bears out in my personal experience Is that not everyone on staff at the library is necessarily","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1147.0,1164.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/122","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Understands how the library supports small business owners and entrepreneurs or is able to talk is comfortable talking to them or with them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1164.0,1171.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/123","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So even if you have one or two people. Who are like very gung ho, who like really, you know, are really connected in this community and really know how to message this community That does not necessarily kind of bleed over to the rest of the staff. So making sure","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1171.0,1187.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/124","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That there is some shared understanding among staff so that everyone knows how to Welcome and folks in this community knows how to promote and talk about what the library offers and knows what to do when there's an entrepreneur standing in front of them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1187.0,1207.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/125","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So let's dive in. Small business owners and entrepreneurs. So these are people who own or run or have started or are considering starting a business in your community, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1207.0,1215.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/126","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What are their goals? What are our goals for them, rather?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1215.0,1221.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/127","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Well, we want them to use our stuff. Right? These are our primary users. So we want them to know about it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1221.0,1229.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/128","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We want them to talk about it with other people, right? They probably know other business owners and entrepreneurs. We want word of mouth in their community.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1229.0,1237.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/129","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So you want them to know about, talk about, and use our resources, our services, and our programs, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1237.0,1243.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/130","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But we also want them to give input and feedback, right? We want to hear from them about what they want. We want to know, hey, this is the kind of information we need, or this is the kind of proof.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1243.0,1254.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/131","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Programming that we need, right? Hey, this thing, this program would have worked for me better if.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1254.0,1261.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/132","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We want to have dialogue with them so that we're making sure that what we do offer is really in line with what they want and so that we're building relationships with them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1261.0,1272.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/133","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"As kind of a tertiary goal, much smaller than the other two, but sometimes individual small business owners and entrepreneurs are partners for us as well, right? You have someone who owns a yarn shop on the next street over Maybe they are coming in to teach a knitting program.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1272.0,1291.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/134","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If you have someone who has been a successful business owner in the community, maybe they are coming in and offering coaching to other business, you know, to newer business owners.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1291.0,1301.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/135","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So these are sometimes our partners as well as our As well as our users. But that's not always the case, but it is something to keep in mind.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1301.0,1313.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/136","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm just going to pause here and give an aside because a question I often get related to this is.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1313.0,1319.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/137","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But how can we work with a for-profit business? Most of the entrepreneurs and small business owners these MDs are generally right your standard like for-profit business And some libraries have restrictions, for example, on like sales in the meeting room or the kind of like on for-profit activity in the library.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1319.0,1339.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/138","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it is, I mean, this is a blanket statement. So, you know, if your library has specific or different regulations Obviously, I'm not overriding them but i haven't in every library that I have ever… seen or worked with?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1339.0,1356.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/139","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You are able. To work with for-profit businesses. You are able to work with small business owners and entrepreneurs in your community.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1356.0,1366.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/140","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You just have to work with them in a way that is educational.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1366.0,1369.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/141","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Rather than sales or promotion. So they can come in and teach a class.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1369.0,1375.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/142","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right? They can even… often like let people, if they want to sign up to get more information from them, right? Like sign up for their email list.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1375.0,1386.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/143","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They can't come in and give a sales pitch. Right. They can't come in and say, here are all the reasons that you should shop at my business or they can't come in and sell a product directly right in your space. But they absolutely can share knowledge.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1386.0,1401.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/144","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And educate. So don't be afraid of working with for-profit entities.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1401.0,1409.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/145","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"These are often some of the folks who are most engaged in the community and who have a lot of knowledge A lot of wisdom and understanding to share. So don't shy away from this really a valuable source of community connection and support and resource. You absolutely can work with these folks.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1409.0,1427.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/146","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay. So. Back to our goals for them. We want them to use our stuff and love it so much that they talk about it to other people.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1427.0,1435.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/147","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We want them to tell us what they need and what they want and how to make our stuff better.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1435.0,1439.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/148","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And maybe we want to work with them as partners. So what is the key message that we want to give to them?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1439.0,1445.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/149","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"When we meet them, like if they remember one thing from a conversation with us, what should it be?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1445.0,1450.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/150","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It is. The library can save your business time and money.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1450.0,1456.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/151","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The library can save your business time. And money.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1456.0,1460.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/152","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Entrepreneurs and business owners are very strapped for both of these resources, time and money. They are very constrained. They are doing a lot, right? They are often kind of operating on a shoestring.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1460.0,1470.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/153","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They're trying to juggle a lot of things. If you can save them time.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1470.0,1475.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/154","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And if you can save them money, the value of that to them is enormous.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1475.0,1484.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/155","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So how do we show them that we can save them time and money?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1484.0,1487.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/156","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So again, this is the toolkit that's freely available for you to download.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1487.0,1491.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/157","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There is in there a template for a presentation, template meaning you can download it and then you can stick your own logo on there. You can put your own programs and services in there.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1491.0,1501.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/158","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It has notes in it that are like you know insert Like change this to match what you have or like insert your own local thing here. So totally customizable for you.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1501.0,1511.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/159","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But a 15-minute presentation entitled, This Presentation Could Save You $6,000.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1511.0,1515.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/160","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And it goes through some of the some common library resources.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1515.0,1519.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/161","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Where the library provides things to entrepreneurs and small business owners that they often pay for.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1519.0,1527.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/162","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"An example that I give a lot because this for me, when I was working as a business librarian was like always the winner.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1527.0,1533.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/163","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Were things like resources that like help people actually find business leads, right? Where you can You can plug in, and these are things like and uh I don't know if I'm allowed to talk about other, you know, non-liter assist products, but things like reference A to Z or data axle, right? Those are just a couple that come to mind.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1533.0,1557.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/164","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But where you can say like, okay, I want to see people who are particularly interested in pets who live in an eight block radius of where I'm thinking of operating, or I want to see all the other businesses that provide pet products in my area, see who my competitors are, right? You can sort of plug your parameters in.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1557.0,1579.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/165","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And get a list that has like names. And email addresses and phone numbers and mailing addresses, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1579.0,1585.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/166","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Entrepreneurs and small business owners pay a lot of money for those lists.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1585.0,1590.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/167","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And sometimes they pay a lot of money and they don't even get the list, right? They like pay a service that pushes something out for them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1590.0,1596.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/168","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that is like… Right off the bat, they're like, I paid $1,500 for that two weeks ago.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1596.0,1604.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/169","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right. And you're like, well, we can teach you how to get it for free at the leper.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1604.0,1608.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/170","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So like there's an immediate monetary, like we can save you money right there.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1608.0,1613.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/171","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The presentation is 15 minutes because the idea is that you can use it In a situation where you have a short period of time to talk to this audience. So you might be in front of them at something like a Chamber of commerce launch or a, you know.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1613.0,1630.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/172","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Business owners business kind of support group that meets once a month, right? Something where you just get a few minutes.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1630.0,1638.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/173","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In front of people. So it's designed to be a quick presentation, not to be a laundry list of everything you have, but to make sure that people walk away with that key message in their minds, the library can save me time and money.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1638.0,1649.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/174","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There's an email template for cold calling people. If you want to reach out and say, hey, here are the resources we have, or hey, we would like to have a conversation with you. We'd like to get to know you to find out what you would like.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1649.0,1660.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/175","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"How the library could support you. So an email template for that initial outreach.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1660.0,1666.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/176","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A sample of a press release so that you can put something out to local news about what you have to offer.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1666.0,1673.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/177","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Sample social media posts. Talking points that you can use when you're talking to folks in this audience and a sample blurb for like a newsletter or blog post.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1673.0,1684.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/178","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so all different tools to help you convey this message to that audience.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1684.0,1692.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/179","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So here's just like a quick snapshot of some of these tools. You can see the front of this presentation could save you $6,000. You see how there's some notes on there that are like, put your thing here.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1692.0,1702.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/180","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You can see the sheet where we show you how to do the math, right? You can see some social media posts, right, templates. So this just gives you a sense of what's in there.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1702.0,1714.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/181","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So take a moment at this point and just think about the messaging that you think would be most effective for small business owners and entrepreneurs in your local community.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1714.0,1725.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/182","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"How are you going to put this in your own words?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1725.0,1727.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/183","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Where are you going to go to meet these folks, right? How are you going to put yourself in front of them and which of these tools are going to be useful for you?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1727.0,1735.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/184","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So just take a moment now and reflect. On that and jot down for yourself You can jot in the chat now. If you're here, you can just jot it down in your notes, right? If you're… If you're watching this on the recording, but just like take a moment and consider how you would convey this message in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1735.0,1753.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/185","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Your community. Okay, I'm going to move on now to talk about our next audience, which is business support organizations.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1753.0,1762.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/186","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So again, these come from a variety of sectors. They can be governmental organizations.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1762.0,1767.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/187","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They may be organizational, like organizations, right? They might be educational or cultural.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1767.0,1773.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/188","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They might be social groups. So some from previous years would be things like green drinks or a million cups.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1773.0,1780.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/189","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Organizations that are really meant to like just get business owners together.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1780.0,1785.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/190","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In a social way, in a sort of peer support kind of way.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1785.0,1789.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/191","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So what are our goals when we work with, when we reach out to or communicate with business support organizations?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1789.0,1795.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/192","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"One is education and awareness. We just want them to be thinking about us. We want them to know we're there to know that this is something that we offer.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1795.0,1802.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/193","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That we are there to help. Small business owners and entrepreneurs.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1802.0,1811.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/194","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, you know, people tell you to have like an elevator pitch, right? Like the idea being if you're in an elevator with someone, right, you have like I don't know, 30 seconds or however long it takes to go a couple of floors","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1811.0,1821.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/195","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To give them your spiel, right? So this actually literally happened to me. I was on my way to a business roundtable, a community business roundtable meeting.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1821.0,1832.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/196","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I found myself in the elevator with the head of the Chamber of Commerce for one of the towns in the county.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1832.0,1841.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/197","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And she was like, oh, where are you from? You know, and I was like, oh, I'm Audrey. I'm from the library. And she was like, I love I love to take my grandkids.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1841.0,1849.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/198","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I was like, no. I mean, yes, great. That is wonderful. I am so glad you love the library. I am so glad that you bring your grandkids and We are here for a business meeting. You work in business. This is clearly where I'm going. There are not a lot of things going on in like this governmental building at 2 p.m, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1849.0,1868.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/199","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Clearly we're going to the same place. And yet, even with that context, she didn't think of the library as a place for business services, for small business support.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1868.0,1878.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/200","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I want, you know, we all want business support organizations to think of us in this way, not just to be like, oh, we have a library, but the library is here for business. We want education and awareness, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1878.0,1889.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/201","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We're not necessarily trying to get them to come in and use our things directly. They're not necessarily going to come to our programs, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1889.0,1895.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/202","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Those are directed at the individual business owner, right? But we want them to know about them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1895.0,1901.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/203","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And both so that they're thinking of us, that they're inviting us to the table, but also for cross-referral.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1901.0,1908.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/204","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So nearly all of these types of programs, they have some kind of scope.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1908.0,1912.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/205","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They offer a program that lasts for six weeks. Or they offer coaching or information in a certain area.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1912.0,1920.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/206","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But they generally have limits. And often this is tied to funding constraints, right? Like they There are like federal workforce acts and things that are focusing their funding and their resources in specific narrow ways.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1920.0,1938.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/207","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The library can be the wraparound support for people, right? When that six-week class is over.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1938.0,1945.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/208","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Or when people need more information outside of whatever the specific focus of that one organization is.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1945.0,1952.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/209","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They can come to us. We can help them find deeper information, ongoing information, sustained learning and support.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1952.0,1960.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/210","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We can help them find the next organization, right? Maybe they were getting supported by an organization that helps particularly with finance, right? And the financial angle. But now they need a lawyer, right? They need a legal consult.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1960.0,1971.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/211","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We can help them take those next steps and find the next connection.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1971.0,1977.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/212","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So we want them we want our business support organization partners say, okay, you know, our program has ended or our case management only goes so far And now… you can keep going, right? The library can continue to help you.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1977.0,1993.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/213","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And similarly, we want to know about these programs in great detail so that when a business owner comes to us and is like, you know, here are the things I need. I'm trying to figure out the accounting.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=1993.0,2002.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/214","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Side of things. I don't know how this works. We don't need to be accountants and lawyers and MBA business managers.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2002.0,2011.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/215","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We are information and referral specialists in libraries, right? We know how to find information, and that includes how to find connections to people who have that information and organizations.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2011.0,2022.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/216","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So we want to be able to say, no problem. It might be helpful for you.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2022.0,2027.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/217","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To connect with one of these organizations or one of these people. And let me make that connection for you.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2027.0,2033.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/218","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Here's their card. Let me introduce you, right? Here's how to find them. Here's their website. Like make that warm handoff.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2033.0,2041.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/219","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"These also business support organizations, these are most commonly our partners. So when you want to offer that business boot camp And you yourself are not an expert in this and you do not need to be an expert, by the way. You do not need to be an expert in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2041.0,2055.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/220","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Running a business in order to support business owners, just like you don't have to be an expert. You don't have to be a doctor to help people access health information. And we don't have to be tax attorneys to help people understand and support their taxes, right? We do this in so many areas.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2055.0,2070.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/221","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We provide reference, right? So don't be intimidated. By the idea of like, oh, it's business and I'm not a business expert It is just a reference question like any other reference question.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2070.0,2081.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/222","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So when you want to offer a service or you want to offer a program that requires expertise that is beyond the scope of what you may have as a librarian or a library worker, great.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2081.0,2091.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/223","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is when we partner with our business support organizations to bring in that subject matter expertise. So these are most commonly your partners.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2091.0,2099.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/224","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So what's the message that we want business support organizations to hear?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2099.0,2104.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/225","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It is that the library can help you build your client base.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2104.0,2107.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/226","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And serve your clients better. Um… thinking about like the education and awareness and referral, this is often when I have worked with business support organizations And there are a few, for example, I'm thinking of somewhere. I've been in it, like talked with people who are in kind of a case manager role.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2107.0,2126.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/227","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Where they're working with someone over a period of time. And for me to be able to say to them, here is a free resource.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2126.0,2133.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/228","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That someone can use with their library card. That you can teach them how to access, right? You can show this to them in your session.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2133.0,2140.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/229","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is a tool for you, right? To help you serve them better.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2140.0,2144.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/230","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They're trying to get leads here. You need to know about Data Axel or… Or reference A to Z. And you can show that to people.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2144.0,2152.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/231","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And you can tell them about it and you can teach them to use it or you can send them to us and we'll teach them to use it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2152.0,2157.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/232","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it actually becomes a tool that they can use to improve their services to their clients.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2157.0,2162.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/233","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Without additional funding, which is very important because they don't have any additional funding, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2162.0,2168.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/234","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Just like us, they're, you know, they're often nonprofits or education institutions. They're constrained in time and money, just like we are.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2168.0,2174.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/235","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So the library can help you build your client base through referral And we offer tools that can help you serve your clients better.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2174.0,2180.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/236","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Either in the moment or by providing them with wraparound support.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2180.0,2187.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/237","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So what are some of the tools in the toolkit to help you with this?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2187.0,2189.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/238","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Again, a 15-minute presentation, but this time the focus is on uh is your library builds business, right? So this is more about introducing people to the types of things that libraries offer.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2189.0,2203.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/239","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so again, we don't need to give them a laundry list of like, here's every single thing, but like, here is how to think about the types of things the library offers.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2203.0,2211.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/240","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Technology and internet access, physical space Collections and both physical and virtual right So just giving people that mindset shift to like The library has things for you for your clients.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2211.0,2227.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/241","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Again, an email template to start to get to know these folks. These are your potential partners. These are the people who are often like really in the network and the ecosystem. You want to know these folks.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2227.0,2237.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/242","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Reach out to them. So there's an email template to make that or that make that easier.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2237.0,2241.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/243","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There's a takeaway, a flyer that you can give to folks on why to partner with the library and how to partner with the library.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2241.0,2248.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/244","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That takeaway, that's something that like It's going to get stuck on their desk, right? Like that they can come back to And that is just a reminder to them that the library is there as a partner.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2248.0,2259.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/245","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You also have talking points and a bookmark with library resources to again be that this is an audience that responds really well to like to takeaways to like a handout or a folder. So a bookmark, right? Something… Small, easy, something that they might actually you know use.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2259.0,2278.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/246","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That reminds them that the library has business resources.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2278.0,2284.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/247","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So here, it's giving you a snapshot here you can see one of the folder, sorry, the flyer And a shot from the PowerPoint.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2284.0,2301.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/248","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So again, take a moment at this point to think about the message that you want to share with business support organizations in your community, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2301.0,2309.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/249","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Think about who they are, who is available. You may have a lot, you may have just one or two, right? They may be very active or kind of hard to find. They might be informal, right? If you have these more of these kinds of like","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2309.0,2322.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/250","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Gatherings rather than, you know, a chamber of commerce but you maybe you've got, you know, maybe there's a group of business owners who informally gets together once a month right So think about who those organizations are.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2322.0,2336.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/251","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And how you're going to reach them. Right. What message is going to be most effective for them in your community?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2336.0,2343.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/252","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And jot those ideas down.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2343.0,2350.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/253","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Let's move on to our leadership, our elected officials, our funders community leaders of any stripes, right? So these can be, you know, mayors or county commissioners they could be municipal, city, county, whatever level leaders On the funding side, these might be grant-making organizations, these might be individual donors or companies that are donors.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2350.0,2375.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/254","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Or these might just be kind of your formal or informal community leaders of any kind, right? People who as individuals have a lot of influence over a community perception.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2375.0,2385.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/255","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Over resources, over the actions that are taken, right? So we want these folks Again, that education and awareness, right? They don't need to know in detail about every tool that we offer. They're not necessarily the target users, right? They're not the ones coming to the program aimed at how to start your small business.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2385.0,2404.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/256","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, you know, they're not the ones necessarily doing, you know, researching those business leads, for example.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2404.0,2410.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/257","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But we do want them to have a mindset of The library is creating a thriving economy and that is creating a thriving community.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2410.0,2419.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/258","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We want them to have that mental model. So education and awareness.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2419.0,2426.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/259","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"When they think I haven't, and this is a place where the message of economic success really resonates.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2426.0,2442.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/260","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Some of their goals for the community, some of their platform.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2442.0,2446.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/261","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Relates to economic success in some way. Right? Like what no elected is you know what elected doesn't want doesn't and doesn't promise that whatever they have in mind is going to help the, you know, it's going to help people succeed and help people thrive.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2446.0,2462.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/262","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So you really want them to have that awareness of the library as a key and as a really effective Like high ROI, high return on investment, right? A really key and really effective support for the local economy.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2462.0,2480.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/263","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That really resonates with this stakeholder group in particular. So we want them to have that broad awareness of the library as an economic support.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2480.0,2490.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/264","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And we want them on our side. We want them on our team, right? We want them to be our supporters, whatever that looks like, right? Whether that means just talking about the library in a positive way.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2490.0,2501.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/265","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Whether that means wanting actively seeking to help to support the library in some way, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2501.0,2508.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/266","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We want them to be supporters. We want them to be advocates for the library.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2508.0,2512.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/267","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We want them to see that we're valuable and to talk about it with their platforms.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2512.0,2517.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/268","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So what is the message here? That the library helps you accomplish your goal.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2517.0,2523.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/269","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Of a thriving and resilient local economy for all. Right. This is part of your platform. It's part of your goal.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2523.0,2530.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/270","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So let us as the library be on your team. Right. We want the same things.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2530.0,2536.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/271","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You have a goal of supporting a thriving and resilient local economy.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2536.0,2541.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/272","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The library can help you accomplish that goal.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2541.0,2548.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/273","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So what tools do we have to help you convey this message? Again, a 15-minute presentation. This is the kind of presentation you might use In a non-business setting where you are talking to these types of leaders. So service clubs are a great example of this, right? You can get 10 or 15 minutes to be the featured speaker at Rotary or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2548.0,2567.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/274","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kiwanis or lions, right? At public events or community gatherings or local conferences, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2567.0,2574.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/275","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Conferences, there's conferences of mayors or electives right or of local leaders in various types of areas, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2574.0,2584.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/276","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So this is something that is designed for a non-library, sorry, a non-business audience.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2584.0,2590.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/277","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To still see the library as a really important, a really important economic force, right? The library is there to support small businesses and entrepreneurs and that is good for the local economy and that is good for all of us.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2590.0,2603.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/278","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You have, again, an email template that's about raising awareness. Right. About letting people know, about helping them not just know what we have, but shifting their mindset to see the library as an economic support.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2603.0,2616.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/279","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A template for a flyer or a leave behind. Something that ALA likes to call the happy brief.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2616.0,2621.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/280","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Which is a template for something like a press release or a news story.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2621.0,2626.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/281","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That tells that tells them good news, right? And that tells a story in particular.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2626.0,2632.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/282","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is an audience where you really want to tell a story. It's great to have numbers. It's great to have facts. It's great to have lists of resources.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2632.0,2640.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/283","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's great to let them see kind of under the hood how much money people can save or how the library can save people time.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2640.0,2645.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/284","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But what's going to resonate, what's going to turn people, what's going to shift their mindset, what's going to really turn them into advocates of the library and lovers of the library. That's the emotional piece, right? So you got to tell a story. So the happy brief is kind of a template to help you do that.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2645.0,2660.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/285","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There's a tip sheet on building relationships with elected officials and how to do that, right? That in particular is an area where like there's a lot of process and there's a lot of bureaucracy and you're like how You know, I can't just like","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2660.0,2674.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/286","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Up the senator and have them talk to me for, you know, but there are processes, there are channels you can go through to make your voices heard.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2674.0,2682.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/287","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"From very local to all the way up to national. So there's a little tip sheet on how to build some of those relationships.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2682.0,2689.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/288","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And there is a worksheet on identifying who these local leaders are, right? Making sure you know who they are.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2689.0,2695.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/289","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And both, again, those formal kinds of like, you know, who are who are your political electives, but also who are your major funders or donors or supporters.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2695.0,2705.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/290","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Who are just the people with a loud voice and a lot of influence in the community.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2705.0,2709.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/291","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"All right, so making sure that you know who those folks are and you're thinking very specifically about how to connect with.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2709.0,2715.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/292","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So an example here is you have a leave behind on the return on investment of libraries.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2715.0,2720.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/293","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"How libraries support a thriving local economy. And you can also see like just a little flash of that tips for building relationship sheet.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2720.0,2728.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/294","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Just for you. So again, pause here.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2728.0,2734.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/295","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And jot down. A note or two for yourself on what you think is going to be the most effective way to reach your community's leaders.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2734.0,2745.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/296","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right. You're elected your funders, your formal and informal influencers. Think about who those are and what's in your own context, given your own relationships.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2745.0,2757.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/297","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What is an important, what is a way you can reach out to them or connect with them?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2757.0,2762.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/298","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And jot that down for yourself.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2762.0,2770.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/299","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay, finally, I'm going to talk about our internal audience, library staff.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2770.0,2774.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/300","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And in particular, I'm talking about colleagues who don't work directly with small business services.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2774.0,2778.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/301","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So obviously, if you are kind of a one person shop, this is an audience you don't really have.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2778.0,2785.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/302","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But most libraries have at least a few employees. And it's not just people on the payroll, right? You can also think about kind of your volunteers in this way, like anyone you know your or your your board members, but anyone who is really part of making the library run.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2785.0,2805.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/303","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But critically, who don't work directly with small business owners. So even in pretty large libraries. Often there's like a person or a couple of people or a department that has a really good understanding of this audience and is, you know.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2805.0,2821.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/304","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Has an interest in them. But even in those cases, even when you have specialists.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2821.0,2825.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/305","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Often um that often that knowledge, that… Like that doesn't suffuse throughout the organization, right? You have like a couple of people who are really focused on it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2825.0,2838.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/306","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And many other people, especially those who are in frontline positions, right? People who are clerking at a desk, people who are putting books on a shelf We don't necessarily take the time to to give them context, to help them understand","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2838.0,2856.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/307","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"How the library can serve this community. And it can be intimidating to people when they're like, they hear, you know, okay, I'm an entrepreneur and maybe there's some like specialized lingo on what they're looking for.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2856.0,2868.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/308","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And people's first reaction can sort of be like, oh, we don't do that.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2868.0,2873.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/309","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So you want a warm welcome. You want an open front door.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2873.0,2878.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/310","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You want that entrepreneur or that business support organization or that elected You want that person to be able to come into the library and whoever they talk to We'll be like, yes, that is amazing. We are absolutely here for that. We can help you.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2878.0,2893.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/311","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Let me go find that other person who can help you, right? But not everyone has to be an expert. Not everyone has to be providing these services in great detail.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2893.0,2903.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/312","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Everyone should be aware that the library supports small business owners and entrepreneurs, that the library has an economic benefit.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2903.0,2910.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/313","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That the library has resources for folks and that there's someone on staff That they know who it is or they can go find it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2910.0,2916.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/314","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There's someone who can help them. So we want general awareness.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2916.0,2922.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/315","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That this is an area where the library can help. Right. And we want people to know on staff to know where to look or who to refer to to get more information.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2922.0,2935.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/316","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right. Either to say, oh, you know what? Audrey is the one who can help you with that, right? Let's make an appointment with her. Let me go get her or let me leave her a message.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2935.0,2943.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/317","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Or to say, hey, here's the page on our website where we have, you know, I'm not the expert in this, but here's the page on the website where we have all of the information and this can get you started and let me know if you have any questions.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2943.0,2953.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/318","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Just knowing where to look, knowing where to start. So the key message that you want to give to staff is that you do not have to be a business expert.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2953.0,2963.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/319","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In order to help business owners. You just have to know where to go for support.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2963.0,2969.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/320","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Because again, like medical, like legal, like technology, this is an area where people can feel intimidated.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2969.0,2975.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/321","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right. Just right off the bat. They hear the question and they're like, I don't know anything about that.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2975.0,2979.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/322","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right. Like I'm in over my head. And, you know, people kind of panic a little bit.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2979.0,2984.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/323","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Or they feel intimidated. That's okay.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2984.0,2988.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/324","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You don't have to be a business expert. You don't have to know everything about this.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2988.0,2992.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/325","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You can still help patrons with questions, just like we help patrons who have questions about all kinds of things we know nothing about every day.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2992.0,2999.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/326","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Because we're not there to be subject matter experts. We are there to be facilitators and guides to information and connection.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=2999.0,3007.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/327","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So take that intimidation factor out for staff. We can do this and you don't need some fancy expertise that you don't have.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3007.0,3018.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/328","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So what tools are available to help you get this message across to your colleagues?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3018.0,3023.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/329","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Some talking points, right? What are some things you can say to them about what are the kinds of resources that we have?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3023.0,3029.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/330","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Real world examples and stories, right? This is especially poignant for staff because it helps make it concrete. Like, oh, here is a real patron, right, who got helped and here are the resources they used and here's what that journey looked like, right? That makes it real.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3029.0,3042.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/331","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For people who are doing that every day, right? Helping patrons with their questions every day.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3042.0,3047.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/332","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So there's some real world examples and stories and that helps take this from abstract, like we help business owners, we're good for the economy to like Here is an actual process that someone went through, right? So that really takes the intimidation factor out.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3047.0,3063.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/333","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And there's also a volunteer job description. And so this was something that I need came up a lot around things like, well, maybe you're in a community that doesn't have a lot of formal business support organizations.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3063.0,3074.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/334","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Maybe you have people who like maybe you have a need in your community. People are looking for things like like coaching or mentoring in starting a small business or running a small business.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3074.0,3085.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/335","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And you need some subject matter expertise, right? So there's a sort of a job description, which I put in quotes because you're not paying anybody, but a call for volunteers, basically, because often you have people in the community who really want to pay it forward.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3085.0,3100.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/336","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They started businesses. They have been successful. They've built all this knowledge. They want to share it. They want to help other people be successful.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3100.0,3109.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/337","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So you can draw on that even if you don't have particular expertise yourselves, or even if you don't have particular organizations in your community.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3109.0,3121.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/338","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So this is a way to kind of get more help, right? To widen that pool of people who are doing the work internally.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3121.0,3127.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/339","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A program evaluation resource for thinking about like how, you know, okay, we did a program for small business owners and entrepreneurs how to go.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3127.0,3135.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/340","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And an asset mapping tool. So an asset map.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3135.0,3141.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/341","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Is a way of systematically thinking through or visualizing who are the players in your community.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3141.0,3148.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/342","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Who is contributing to the small business and entrepreneur ecosystem like who are the leaders? What are the organizations? It's a way of thinking through the groups, the formal organizations, the individual people, and the relationships between them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3148.0,3166.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/343","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And the reason this is in the staff section is because you can all put your heads together on this.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3166.0,3172.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/344","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You don't have to be in the business world to know who's in the community, right? Whether that's a connection through work or whether that's like, hey, this is my next door neighbor.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3172.0,3181.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/345","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Or like, this is just a, it's my uncle. Like that's a person I happen to know, right?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3181.0,3185.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/346","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So the staff can come together and start to map out like who are the people in our community and the organizations in our community that are supporting small business owners.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3185.0,3198.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/347","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then you can be really thoughtful about who are you going to reach out to with all of these tools that you have, with the key messages you have for the other three audiences.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3198.0,3206.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/348","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Like find those people And start connecting with them, start reaching out to them. So this is drawing on the knowledge and the connections of your staff at every level to start… finding and thinking about and reaching out to folks.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3206.0,3222.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/349","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So again, I will prompt you here to think about your own staff, your own colleagues.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3222.0,3228.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/350","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And what message, which aspect of this message is going to be most important for them?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3228.0,3234.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/351","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"How are you going to connect with them so that everyone who's affiliated with the library feels really comfortable saying we support small business. We're really important to the local economy.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3234.0,3244.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/352","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And here's how you can get support.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3244.0,3250.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/353","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So finally, I have popped up on the screen a QR code where you can view and download that whole communications toolkit. So all the tools and templates we've talked about.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3250.0,3261.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/354","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"As well as a refresher on who are these four audiences, what are our goals in communicating with them, and what is the key message that we want each of those audiences to hear?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3261.0,3274.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/355","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So when you reach out, when you have these targeted communications with these different audiences in your community.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3274.0,3281.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/356","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"When you reach out to folks on all of these levels.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3281.0,3286.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/357","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You can shift the mindset of your whole community. You can foster a community-wide understanding, a mental model of the library that says the library is essential to our local economy.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3286.0,3300.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/358","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The library is helping all of us succeed and thrive and reach our goals.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3300.0,3307.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/359","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that is incredibly important. Not just for the individual small business owners and potential small business owners who can now get the support that they need and that they deserve.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3307.0,3318.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/360","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But so important for us as well, for people to begin to see and understand the full range of value of importance that we are bringing to the community.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3318.0,3329.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/361","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So again, you can use this QR code to download the toolkit for free.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3329.0,3333.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/362","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You can also find other Libraries Build Businesses resources. In the same area. So there is a book, Libraries That Build Business. I contributed a chapter.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3333.0,3343.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/363","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There is that playbook, again, a free download, pretty short and concise. And there is a community, I believe, on Slack as well, that you can join to have conversations with other libraries interested in this topic.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3343.0,3355.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/364","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So thank you so much for your time today. It has been wonderful to take this hour with you. I hope this has inspired you to go out there and connect with your community and talk up how amazing you are and your small business resources are.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3355.0,3370.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/365","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Feel free to reach out, get in touch if you have any questions, here's my contact information.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3370.0,3375.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/366","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thank you so much.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3375.0,3378.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/367","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thank you, Audrey. We really appreciate having you here. For those of you who may have joined late.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3378.0,3385.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/368","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We do have the recording of this. It's going to be emailed to you along with link to an evaluation survey and the slides.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3385.0,3394.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/369","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thank you very much for coming and have a wonderful rest of your day.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3394.0,3403.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/370","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We can go ahead and stop the recording, should I?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3403.0,3429.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/371","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"All right, we might have lost Shania, but I will say goodbye.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3429.0,3431.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/372","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"She's here, but yeah, take care. Thank you so much, Audrey.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3431.0,3432.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235/transcript/76216/annotation/373","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay. Yeah, thanks, Sam. Great, great to see you as always.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/142253/file/263235#t=3432.0,3439.0"}]}]}]}