{"@context":"http://iiif.io/api/presentation/3/context.json","id":"https://lyrasis.aviaryplatform.com/iiif/0z70v8b254/manifest","type":"Manifest","label":{"en":["Audience Re-engagement: Performing Arts Post-Pandemic"]},"logo":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/166/original/LYRASIS_Learning.png?1631557479","metadata":[{"label":{"en":["Date"]},"value":{"en":["2021-06-21"]}},{"label":{"en":["Subject"]},"value":{"en":["Performing Arts Readiness"]}},{"label":{"en":["Instructor"]},"value":{"en":["Nancy Donner"]}},{"label":{"en":["Description"]},"value":{"en":["\u003cp\u003eThis webinar will address the need for Performing Arts organizations to acknowledge the Covid-related anxieties of returning audiences. Organizations that present live lectures, concerts, dance, and theater have found ways forward during the pandemic to minimize risk to their performers, presenters, and in-house staff. Now is the time to welcome back cautious audiences and demonstrate the steps taken to make their safety and comfort a top priority. The class will walk participants through an integrated marketing strategy with this one overarching goal in mind, talk through a variety of tactical options, and give concrete examples of how organizations can work together to give common voice to this overriding concern.\u003c/p\u003e"]}}],"summary":{"en":["\u003cp\u003eThis webinar will address the need for Performing Arts organizations to acknowledge the Covid-related anxieties of returning audiences. Organizations that present live lectures, concerts, dance, and theater have found ways forward during the pandemic to minimize risk to their performers, presenters, and in-house staff. Now is the time to welcome back cautious audiences and demonstrate the steps taken to make their safety and comfort a top priority. The class will walk participants through an integrated marketing strategy with this one overarching goal in mind, talk through a variety of tactical options, and give concrete examples of how organizations can work together to give common voice to this overriding concern.\u003c/p\u003e"]},"provider":[{"id":"https://lyrasis.aviaryplatform.com/aboutus","type":"Agent","label":{"en":["LYRASIS"]},"homepage":[{"id":"https://lyrasis.aviaryplatform.com/","type":"Text","label":{"en":["LYRASIS"]},"format":"text/html"}],"logo":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/166/original/LYRASIS_Learning.png?1631557479","type":"Image"}]}],"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/122/087/small/Audience_Re-engagement_Performing_Arts_Post-Pandemic_621.mp4_1629919545.jpg?1629905145","type":"Image","format":"image/jpeg"}],"items":[{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087","type":"Canvas","label":{"en":["Media File 1 of 1 - Audience_Re-engagement_Performing_Arts_Post-Pandemic_621.mp4"]},"duration":4076.415,"width":640,"height":360,"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/122/087/small/Audience_Re-engagement_Performing_Arts_Post-Pandemic_621.mp4_1629919545.jpg?1629905145","type":"Image","format":"image/jpeg"}],"items":[{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/content/1","type":"AnnotationPage","items":[{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/content/1/annotation/1","type":"Annotation","motivation":"painting","body":{"id":"https://aviary-p-lyrasis.s3.wasabisys.com/collection_resource_files/resource_files/000/122/087/original/Audience_Re-engagement_Performing_Arts_Post-Pandemic_621.mp4?1629905143","type":"Video","format":"video/mp4","duration":4076.415,"width":640,"height":360},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087","metadata":[]}]}],"annotations":[{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890","type":"AnnotationPage","label":{"en":["Audience Re-Engagement Transcript [Transcript]"]},"items":[{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/1","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Unknown: Hi, everyone. Thank you\nfor joining us today for the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=8.28,12.12"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/2","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audience, reengagement Marketing\nand Communications Performing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=12.12,16.74"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/3","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Arts post pandemic webinar that\nis presented by the performing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=16.74,20.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/4","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"arts readiness project. I'm\nSteve Everhart and I'm the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=20.55,24.12"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/5","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"project coordinator. Before we\nbegin, and I turn things over to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=24.12,28.95"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/6","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"our instructor, I want to show\nyou a couple of things about the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=28.95,32.31"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/7","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"zoom interface. If you're not\nalready way too familiar with","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=32.34,36.54"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/8","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"zoom these days, you should find\nan icon at the bottom of your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=36.54,40.8"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/9","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"screen that will open the chat\nbox on the right side of your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=40.8,44.28"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/10","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"screen. And in this chat box,\nfeel free to put any questions","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=44.28,49.47"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/11","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or comments during the\npresentation by choosing the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=49.47,52.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/12","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"option all panelists and\nattendees in the drop down","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=52.89,57.15"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/13","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"window there. If you have any\ntechnical issues with this zoom","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=57.15,61.44"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/14","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"session, you can communicate\ndirectly with shanaya Belkin,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=61.44,65.79"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/15","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who is providing technical\nsupport for us today by choosing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=65.88,69.99"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/16","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"her name and the drop down\nwindow in the chat box. And","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=69.99,73.62"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/17","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"following this session, you will\nreceive a PDF of these","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=73.68,77.94"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/18","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"presentation slides and a link\nto the session recording. And I","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=77.94,83.16"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/19","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"now want to introduce our\ninstructor for this session.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=83.16,86.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/20","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Nancy Donner.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=87.09,88.32"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/21","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Hello, everybody, how are you\nhappy official start to summer.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=90.15,93.93"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/22","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thank you, Steve for the\nintroduction. As he says this is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=94.92,98.1"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/23","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a class on audience,\nreengagement Marketing and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=98.1,100.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/24","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Communications for Performing\nArts in this not quite post","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=100.89,105.03"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/25","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"pandemic world. I think that's\nsomething to remember as we go","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=105.03,108.12"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/26","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"along. We have a lot of people\nregistered here, which is super","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=108.12,112.11"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/27","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and from a lot of states across\nthe country. But it actually","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=112.11,115.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/28","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"shows that this is a topic many\norganizations are concerned","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=115.89,119.46"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/29","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about, and rightly so. So I've\ngot a lot to cover here. We're","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=119.46,123.27"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/30","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"going to move along quickly. I\nthink Steve gave you all the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=123.27,126.27"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/31","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"technical stuff. I'm not going\nto I will pause periodically","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=126.27,130.41"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/32","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"throughout the presentation to\nentertain questions if you have","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=130.71,134.97"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/33","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"any. But if they're not\npressing, see if you can wait","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=134.97,137.76"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/34","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"till the end so we can just\nbarrel right through. Okay,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=137.76,141.72"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/35","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you're with me? All right. So\nthis is where we are. Until very","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=141.78,148.83"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/36","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"recently, everywhere we went for\nnearly a year and a half. And","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=148.83,152.67"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/37","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"those places were few and far\nbetween. They enforced strong","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=152.67,156.57"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/38","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"rules like social distancing,\nand compulsory mask wearing, we","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=156.57,161.19"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/39","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"were disconnected, we were\nmiserable. And then what","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=161.19,165.48"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/40","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"sometimes feels like decades and\nsometimes feels like overnight.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=165.48,169.5"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/41","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Whoops. Here we go. As people\nwere getting vaccinated, and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=169.59,173.67"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/42","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"some others are becoming less\ncautious. More people started","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=173.67,177.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/43","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"coming bit by bit back to live\nperformance, even though health","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=177.3,181.56"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/44","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"officials kept changing the\nrules as to what was","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=181.56,183.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/45","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"recommended. And our scattered\naudiences were understandably","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=183.69,188.13"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/46","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"confused. So the best we could\ndo then was to rely on our","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=188.16,192.51"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/47","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"patrons to behave responsibly.\nBut they want more. And so do","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=192.51,198.03"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/48","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the performing arts\norganizations in venues right.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=198.03,200.79"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/49","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So now, this is where we're\nhoping will be by the fall of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=201.57,205.59"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/50","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"2021, maybe early 2022. Now,\nyou'll see in a minute that your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=205.59,211.8"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/51","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audiences want art and culture\nback in their lives. You just","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=211.8,216.12"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/52","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"have to engage them in the right\nway. And she","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=216.12,225.03"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/53","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Nancy, I think we're not hearing\naudio in this video. There may","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=236.639,240.449"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/54","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"be an audio slider on your end.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=240.449,243.359"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/55","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay, hang on, folks. Well,\nthat's unfortunate. It was","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=244.53,250.98"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/56","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"nobody's hearing it. Should I\nplay that again? Steve, should I","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=251.46,255.48"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/57","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"play it again? Sure. Okay. Tell\nme if you're hearing it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=255.48,261.15"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/58","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I know see. You'll be able to\nstop your screen share and try","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=267.27,273.51"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/59","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"share like I was so","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=273.51,275.07"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/60","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"okay, I'm sorry folks. I'm new\nto this. Okay. Share, screen,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=276.69,281.46"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/61","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"analyse share. So at the end,\nthe left bottom end share","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=281.52,288.42"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/62","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"screen. I see it Mary the people\nare just passing by there's not","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=288.42,298.86"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/63","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a seat left in the house. The\nold you're starting. The house","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=298.86,303.27"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/64","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"lights are going down. We're\nready to go on stage lights.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=303.27,306.6"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/65","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"curtain.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=307.47,308.25"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/66","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay, did you hear that? In\nevery movie, Mickey and Judy did","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=309.42,316.83"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/67","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"together, one of them had a dad\nwith the barn and they were","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=316.83,319.98"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/68","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"always ready to put on the show.\nThere may have been some","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=319.98,322.71"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/69","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"technical glitches, but probably\nnot like we're having today. But","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=322.71,326.19"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/70","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I don't think they ever worried\nabout how to bring an audience","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=326.19,328.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/71","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in. But you need to write, how\nyou feel your audience what you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=328.89,334.32"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/72","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"require of them and how you'll\ncommunicate those requirements","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=334.32,337.32"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/73","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is the subject of this class.\nAnd I'm going to have a small","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=337.32,341.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/74","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"nervous breakdown with technical\nissues. Okay. Okay. I'm","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=341.88,345.9"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/75","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"sorry. to interrupt you. Your\nslides onto the screen. Where","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=345.9,353.13"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/76","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"possible for you to put your\nsize in full screen?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=353.58,356.43"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/77","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Oh, my goodness. They were are\nthey? You'll have to give me a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=358.65,368.94"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/78","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"clue. I don't know. It's dry\nthing. Yes. We good? Yes. No,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=368.94,377.52"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/79","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"no, no. Thank you so much. Okay.\nOkay, I hope I do. Everybody","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=377.52,383.37"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/80","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"didn't drop out of this already.\nWe got some good stuff coming.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=383.37,387.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/81","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Let's just talk about what\naudiences want to observe and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=388.47,391.68"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/82","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"learn about the what you're up\nto. Right. So I'm going to start","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=391.68,397.83"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/83","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"by showing you a quick glance\nback the study that was done a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=397.83,402.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/84","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"year ago. This is from June\n2020, from Bloomberg. So let me","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=402.0,406.68"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/85","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"give you a moment to take this\nall in. But the big takeaway","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=406.68,410.43"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/86","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"from this survey exactly a year\nago was this that audiences want","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=410.43,415.47"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/87","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to observe and learn about\nsignificant operational changes","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=415.47,419.25"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/88","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"before they even think about\ngoing into enclosed fixed seat","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=419.25,423.03"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/89","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"venues. So that was a year ago.\nNow, let's take a look at","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=423.03,428.25"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/90","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"another study a full year later.\nAnd the one I'm about to show","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=428.25,431.61"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/91","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you comes from a consulting firm\ncalled wolf Brown, who's created","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=431.61,436.5"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/92","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audience outlook monitor. It's\nan international collaboration","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=437.13,440.46"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/93","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"between top researchers,\nfunders, service organizations,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=440.46,444.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/94","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and hundreds of cultural\norganizations want to make","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=444.0,446.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/95","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"informed decisions like you do\nabout how and when to restart","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=446.88,450.84"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/96","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"programming based on rigorous\nresearch data. And let me say if","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=450.84,454.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/97","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you're not familiar with the\nwork, I advise you to take a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=454.89,457.5"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/98","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"look at what they do to help\ninform your own data collection.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=457.5,461.61"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/99","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So here's what they learned from\ntheir monthly surveys of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=462.45,465.09"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/100","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audiences from 600 institutions.\nThis is from a month ago from","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=465.09,469.2"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/101","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"May 2021. And I know the numbers\nhave continued to get better in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=469.2,474.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/102","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the past few weeks still, by the\nway, the wolf brown results are","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=474.3,479.58"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/103","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"echoed in a similar study that\npoor Performing Arts readiness","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=479.58,483.78"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/104","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"constituents was done by slover\nLynette so they have very","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=483.78,488.1"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/105","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"similar research to this. The\nfirst thing is, did audience","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=488.1,494.49"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/106","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"vaccination has slightly likely\nplateaued at plus or minus 95%?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=494.49,499.2"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/107","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Well, that's great, because it's\nbasically saying that the kinds","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=499.53,503.52"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/108","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of people who go to your shows\nare the kinds of people who are","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=503.52,507.09"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/109","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"getting vaccinated, so your\naudience will likely be","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=507.09,509.7"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/110","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"vaccinated. But resumption of\ndemand for indoor events ranges","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=509.7,517.08"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/111","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"only from 45 to 70%. And it\nvaries greatly by region.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=517.08,521.64"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/112","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Roughly 40% of vaccinated folks\nare waiting for the infection","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=524.07,527.67"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/113","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"rates to drop even lower before\ngoing out. So that's something","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=527.67,532.77"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/114","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to think about. And then a good\n20% or so don't foresee going","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=532.77,539.13"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/115","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"out again until January relator.\nAnd this really underscores the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=539.13,543.03"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/116","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"importance of continued efforts\nto engage through online","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=543.03,546.21"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/117","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"programs, and other innovative\nefforts that you're already","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=546.21,550.05"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/118","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"doing. So there are a lot of\ndocuments called things like","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=550.05,554.52"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/119","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Road to Recovery out there, for\nevery industry, and performing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=554.52,559.29"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/120","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"arts needs their recovery road,\nsame as restaurants and schools","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=559.29,564.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/121","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and sporting events. But in each\nindustry, there's a nuance to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=564.0,568.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/122","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this. And in my recent\nconversations with leaders in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=568.38,571.62"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/123","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the theatre, dance and music\nperformance industry. Here's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=571.62,575.04"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/124","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what's been made clear for your\nroadmap. First, producers and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=575.04,580.59"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/125","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"venue managers have actively\ntaken measures to protect their","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=580.59,584.52"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/126","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"employees and performers. And\nthat's been done well and by all","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=584.52,590.76"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/127","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"accounts everywhere. Second,\nproducers and venue managers are","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=590.76,596.25"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/128","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"currently taking measures to\nprotect audiences right But","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=596.25,600.99"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/129","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"here's the big one. Producers\nand venue managers must now step","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=600.99,605.4"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/130","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"up actions to communicate their\nsafety measures to current and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=605.4,608.85"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/131","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"potential audiences. So this is\nall about communication. A lot","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=608.85,614.07"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/132","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of experts point to what has to\nbe done and said, but I think","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=614.07,617.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/133","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this quote from the former\nartistic director of the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=617.55,620.22"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/134","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"McCarter theatre, that's Emily,\nman, she summed it up for me","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=620.22,624.48"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/135","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"really nicely, she says, we'll\nhave to demonstrate why we are","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=624.48,628.53"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/136","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"necessary. So many performing\narts organizations prove their","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=628.53,633.12"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/137","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"resilience and did just that,\nduring the pandemic. I mean, you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=633.12,636.09"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/138","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"guys reinvented in so many\ncreative and non traditional","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=636.09,640.5"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/139","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"ways, just how necessary the\narts were to us when we couldn't","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=640.5,644.49"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/140","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"get to performances in person.\nAnd this new digital","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=644.49,648.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/141","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"accessibility brought a greater\ndemocratization to the cultural","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=648.06,651.54"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/142","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"experience for so many\ndemographics, which is great.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=651.54,654.6"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/143","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It has been a horrible year and\na half for business in the arts.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=655.98,660.87"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/144","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But it's also been an incredibly\nforward thinking, one, for","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=661.32,664.98"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/145","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"creativity, for expression and\nfor connection. So assuming the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=664.98,670.65"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/146","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"sound works for this, here's 30\nseconds of one of my favorite","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=670.65,675.75"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/147","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"COVID error productions.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=675.78,677.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/148","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"When we return to the before\ntimes, which I hope will be here","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=718.65,724.02"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/149","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"very soon. I sincerely hope that\nthese innovative digital","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=724.02,728.04"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/150","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"enhancements, engagements and\nenhancements continue at the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=728.04,731.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/151","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"same level. They don't have to\nbe this highly produced. I mean,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=731.82,735.78"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/152","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this is, you know, this was\npretty fancy. And I recommend","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=735.78,739.17"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/153","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that you watch the whole thing\nif you get a chance. But any","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=739.17,743.7"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/154","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"digital offering can only help\nyou grow your demographic,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=743.7,747.03"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/155","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"right? Okay, let's get in this\nfor the next hour. So I'm going","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=747.06,752.31"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/156","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to take everything I've learned\nover decades in this industry","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=752.31,755.94"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/157","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and boil it down to a few key\nthings for you. It really comes","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=755.94,759.81"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/158","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"down to fully understanding the\nsteps and the pacing, of knowing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=759.81,764.67"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/159","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how to do an integrated\nmarketing strategy that's geared","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=764.67,768.39"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/160","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"specifically for one overarching\ngoal. And then it ends with some","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=768.39,774.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/161","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"specific steps you can and\nshould do. So we'll spend some","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=774.06,778.2"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/162","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"time here today on understanding\nyour audience's needs.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=778.2,781.59"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/163","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Collaborating versus acting\nindependently, and why the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=782.58,786.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/164","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"former can be helpful in your\ncause. Tapping into your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=786.0,791.25"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/165","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"institution's stories and\nturning them into your unique","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=791.25,794.19"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/166","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"selling proposition, setting\nyour overarching goal defining","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=794.19,802.44"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/167","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your tangible objectives, which\nare different, they are","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=802.44,805.47"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/168","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"measurable, quantifiable, and\nactionable. And I'll talk more","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=805.47,808.86"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/169","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about that in a minute. Choosing\nmarketing tactics based on what","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=808.86,813.48"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/170","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your budget and manpower can\nhandle you are all different","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=813.48,817.23"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/171","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"types of venues and\norganizations with vastly","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=817.23,819.96"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/172","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"different sizes and budgets and\nthe way you generate audiences","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=819.96,823.98"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/173","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and lots more. So these tactics\nwill have to be tailored to meet","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=823.98,827.43"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/174","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your specific needs. But\nhopefully, this webinar today","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=827.43,831.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/175","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"can get you started. And then\nlastly, I'll leave you with","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=831.3,834.81"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/176","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"action items for next steps. And\nI'll list some concrete to dues","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=834.81,839.34"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/177","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at the end. Okay. So these are\nthe bones of a chart that always","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=839.34,846.87"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/178","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"gives everyone a headache, but\nit's important. It shows all the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=846.87,851.7"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/179","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"various components that go into\ncomplete integrated marketing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=851.7,855.36"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/180","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"strategy. And I'm going to break\nthese down by level. And then to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=855.36,863.07"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/181","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"some degree, by individual\nrectangle. But I want to say","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=863.07,868.29"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/182","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"something upfront here, notice\nhow there are five levels that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=868.29,872.04"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/183","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for the most part have to be\ndone rather linearly, top to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=872.04,875.37"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/184","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"bottom, right. So the purpose of\nthis class, I'm just going to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=875.37,878.94"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/185","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"focus on these top three will\nsave quantifying your outcomes","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=878.94,885.18"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/186","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for another day. And obviously\nyou always want to achieve your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=885.18,888.12"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/187","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"results. But it's been my\nexperience that way too many who","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=888.12,891.75"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/188","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are less seasoned in the\nmarketing stuff, just want to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=891.75,894.84"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/189","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"dive right into that third\nMaroon level. They want to start","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=894.84,898.68"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/190","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"making things and pushing stuff\nout that out there without doing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=898.68,901.86"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/191","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"some of the soul searching hard\nwork that comes in level one,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=901.86,905.64"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/192","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"then gets translated into\ncontent in level two. Even if","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=905.94,911.46"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/193","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you have to move very quickly,\nand I know you do, don't give","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=911.46,914.94"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/194","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that homework short shrift.\nTrust me. Doing this homework","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=914.94,919.92"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/195","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"ensures that all your major\nplayers in their project or the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=919.95,922.71"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/196","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"campaign are on the same page.\nYou'd be surprised how often you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=922.71,928.86"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/197","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"think you're all speaking the\nsame language when in fact, your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=928.86,932.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/198","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"goals and your objectives might\nreally be at odds, these four","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=932.58,936.96"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/199","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"basic steps that I show you here\nwill work for every kind of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=936.96,942.18"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/200","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"marketing campaign, not just\nwhat we're focused on today.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=942.18,945.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/201","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That said, if I was working with\nyou on launching a new product","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=946.92,950.4"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/202","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or a concept altogether, I'd add\na fifth major box into this mix,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=950.4,955.65"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/203","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which is define your brand. And\nI probably spend three hours or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=955.65,961.11"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/204","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"three weeks on that box alone.\nBut you already have your brand.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=961.11,965.7"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/205","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So we're just going to focus on\nlaunching this discreet campaign","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=965.7,968.97"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/206","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to get audiences back into your\nvenues. So I'm going to be","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=969.24,973.98"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/207","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"positing lots of questions to\nyou in this workshop to get your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=973.98,976.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/208","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"juices flowing. And the first\none is this. What is success","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=976.89,982.74"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/209","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"even look like in an era of\nsuppressed spending and end","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=982.77,986.61"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/210","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"attendance? Think about that.\nanswering it will help set your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=986.61,992.91"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/211","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"overarching goal, which is the\nfirst thing you and your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=992.91,995.01"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/212","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"colleagues want to settle on.\nNow in a second, you'll see why","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=995.01,998.61"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/213","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"separate overarching goals from\ntangible objectives. In my mind,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=998.61,1001.79"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/214","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they're not the same thing.\nThough the ladder feeds the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1001.79,1005.24"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/215","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"former, some orgs look at their\noverarching goals as their","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1005.24,1008.96"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/216","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"vision statements. And in many\nways they are similar.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1008.96,1012.17"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/217","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But overarching goals are the\nreally big ideas at the highest","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1013.43,1018.44"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/218","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"level. I try to aim for having\njust one main goal, which is not","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1018.44,1024.74"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/219","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"always easy to do. And I'd\nventure to say, there are some","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1024.74,1027.56"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/220","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"executive directors on this call\ntoday. You always for everyone","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1027.56,1031.94"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/221","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I've ever worked with. Everybody\nsays but we have this goal and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1031.94,1034.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/222","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this goal, this goal. Yes, I'm\nsure you're going to need to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1034.88,1038.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/223","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"focus on membership and\nfundraising and lots of other","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1038.69,1041.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/224","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"things. But for the purposes of,\nof what you have to do now,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1041.06,1045.77"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/225","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which is to bring your\naudience's back, focus on that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1045.77,1048.8"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/226","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"one thing. Your goal should\ninspire your people, your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1048.8,1053.18"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/227","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"employees, your stakeholders,\nyour benefactors, all to work","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1053.18,1057.41"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/228","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"toward this one common purpose.\nAnd it should answer the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1057.41,1061.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/229","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"question, why it's important.\nHere's an example of a goal I","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1061.82,1067.67"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/230","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"came up with for you to stay\nopen and afloat by bringing back","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1067.67,1075.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/231","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the audience's we once had, and\nthen inviting in new people in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1075.38,1079.37"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/232","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in a way that makes them feel\nsafe and comfortable. Could be","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1079.37,1084.23"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/233","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"something wholly other if this\ndoesn't resonate. But think","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1084.23,1088.22"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/234","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about the big idea you all want\nto get behind for the purpose of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1088.22,1091.1"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/235","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this campaign, which is making\npeople comfortable enough to go","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1091.1,1094.46"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/236","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"back to indoor performance\nvenues. Right. Okay, so now,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1094.46,1099.77"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/237","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we're going to separate the\noverarching goal, from tangible","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1100.04,1103.13"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/238","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"objectives. What specific,\nattainable things can you do","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1103.13,1109.31"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/239","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that will feed that beast of a\ngoal? Now you can, and you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1109.67,1114.26"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/240","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"should have multiple tangible\nobjectives. These objectives, as","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1114.26,1119.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/241","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I said before, are measurable or\nquantifiable, they're time","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1119.66,1124.07"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/242","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"sensitive, they're specific,\nthey're achievable. And likely,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1124.07,1129.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/243","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"different teams in your\norganization will have different","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1129.41,1132.08"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/244","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"kinds of tangible objectives. So\nfor instance, your ticket sales","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1132.08,1138.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/245","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"team will set out to do\nsomething like filling seats to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1138.38,1141.77"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/246","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"70% capacity by a certain date.\nI made up all these numbers so","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1141.77,1147.05"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/247","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"so pay 10, you have to make up\nyour own numbers here, your PR","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1147.86,1151.79"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/248","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"team will set out to land press\ncoverage and local media. Your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1151.79,1156.65"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/249","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"membership team will set out to\nsecure X number more subscribers","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1156.65,1160.91"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/250","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and so on, right. So think about\nwhat each of your teams would","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1160.91,1164.48"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/251","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"need to achieve in order to feed\nyour overarching goal and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1164.48,1168.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/252","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"support your audience. Got it?\nNow let's try to spend a little","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1168.38,1175.04"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/253","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"bit of time talking about\naudiences since they're the main","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1175.04,1177.53"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/254","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"focus of our campaign here. Who\nare they? And how did they","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1177.53,1182.75"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/255","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"behave? Both usually, and lately\nduring the pandemic? And what do","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1182.75,1189.05"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/256","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they want and need that you can\ngive them? Let me explain a well","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1189.05,1195.11"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/257","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"known marketing theory about\nknowing your audience by way of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1195.11,1198.53"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/258","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a little anecdote Hang on. So,\nHarvard professor Theodore","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1198.53,1206.48"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/259","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Levitt, once famously said,\npeople don't want to buy a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1206.48,1210.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/260","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"quarter inch drill. They want a\nquarter inch hole. The people","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1210.89,1216.68"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/261","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you're trying to attract, to buy\nyour product, to enroll in your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1216.68,1220.34"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/262","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"schools to come to your shows.\nThey have reasons for","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1220.34,1224.39"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/263","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"gravitating toward or away from\nyou. And their motivation is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1224.39,1229.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/264","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"likely governed by emotion.\nmarketing genius Seth Godin","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1229.88,1235.37"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/265","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"takes Levitz theory a step\nfurther. He says no one wants a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1235.4,1240.17"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/266","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"hole. What people want is the\nshelf that will go on the wall","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1240.17,1244.31"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/267","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"once they drill the hole. Now,\nactually what they want is how","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1244.61,1249.32"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/268","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they'll feel once they see how\nuncluttered everything is, when","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1249.32,1252.71"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/269","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they put their stuff on the\nshelf that went on the wall. Now","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1252.71,1255.71"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/270","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that there's a quarter inch\nhole. as a marketer, you're not","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1255.71,1261.23"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/271","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"selling a drill bit in this\nanecdote. You're selling the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1261.23,1265.22"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/272","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"feeling of accomplishment. So\nwhether it's a product or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1265.22,1268.91"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/273","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"service or performance you're\noffering, the trick in your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1268.91,1272.33"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/274","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"marketing is to dig deeper and\nunlock the underlying desires","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1272.33,1275.96"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/275","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your customers seek. As Gordon\nsays, many marketers try to sell","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1276.26,1281.36"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/276","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on facts and figures, but humans\nspy on emotions and beliefs.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1281.36,1285.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/277","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay, let's look at that\nanecdote a little more","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1288.02,1291.68"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/278","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"analytically, and bring into\nwhat's going on during this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1291.68,1294.71"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/279","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"pandemic.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1294.71,1295.43"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/280","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is something called a blank\nvalue proposition canvas. People","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1296.87,1301.46"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/281","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who are launching new products\nor services use this in relation","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1301.46,1304.52"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/282","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to their customers, but it works\njust as well for performance or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1304.52,1308.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/283","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"other cultural venues where your\ncustomer is your audience. I'm","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1308.06,1312.32"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/284","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"going to use the word customer\nand audience interchangeably","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1312.32,1314.93"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/285","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"here. So stick with me. The\nvalue proposition Canvas is a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1314.93,1320.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/286","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"tool which can help ensure that\nthe promotion of your service or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1320.3,1324.62"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/287","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your offering like a dance\nproduction, or a concert or an","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1324.62,1327.53"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/288","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"exhibition is positioned around\nwhat the customer values and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1327.53,1331.49"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/289","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"needs. The idea is to have your\nkey messages be more in tune","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1331.49,1336.32"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/290","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with where your patron is. So on\nthe right is your audience.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1336.95,1341.57"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/291","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Think of them as a group of\nmostly like minded individuals,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1341.78,1345.56"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/292","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at least were going to shows is\nconcerned. And they have once","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1345.89,1350.87"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/293","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"needs and fears. Now on the left\nis you and what you offer. It's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1351.26,1358.34"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/294","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your job to counter their wants,\nneeds and fears by showcasing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1358.34,1361.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/295","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your benefits, features and\nexperience. If you do this,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1361.88,1367.04"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/296","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"well, you'll have made the case\nthat your institution has value.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1367.04,1370.97"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/297","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This this all ties back to that\nEmily man quote, remember, she","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1371.66,1375.2"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/298","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"said we will have to demonstrate\nwhy we are necessary. If it","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1375.2,1379.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/299","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"helps to understand this better,\nimagine each saying something","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1379.88,1384.47"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/300","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like this for each of these\npathways. So notice how the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1384.47,1388.7"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/301","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"thought bubbles on the right are\nanswered by those on the left.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1388.7,1392.87"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/302","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'll give you a second to read\nthat. For instance, your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1394.16,1398.75"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/303","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audience's want subtext is\nenough with Netflix I want the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1398.75,1403.22"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/304","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"energy and emotion of live\nperformance and your venues","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1403.22,1407.36"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/305","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"response. subtext is we are\nthere when you were ready to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1407.39,1411.05"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/306","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"stimulate your mind and give the\nTV arrest and so on. Now, let me","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1411.05,1418.19"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/307","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"break that down another way and\nexplain the reason behind doing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1418.19,1421.52"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/308","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a value proposition canvas or a\nsimilar exercise called empathy","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1421.88,1426.8"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/309","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"mapping. An empathy map is a\nsimilar type of visualization","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1426.8,1431.12"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/310","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"tool used to articulate what a\nproduction team knows about the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1431.12,1434.21"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/311","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"end user. The phrase is\nprimarily used by UX designers","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1434.21,1438.77"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/312","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that some user experience\ndesigners when they're building","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1438.77,1441.53"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/313","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"websites. But I think it's very\napplicable here. The reason you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1441.53,1445.79"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/314","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"do these visualization exercises\nis to discern your customers","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1445.79,1449.45"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/315","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"emotional drive to interact with\nyour offerings. And how you can","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1449.48,1454.64"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/316","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"tell your tailor your offerings\nto meet their needs. So mostly,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1454.64,1460.73"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/317","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it puts you in their cut in the\ncustomers shoes. If you can","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1461.27,1467.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/318","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"understand their pain points and\nunderstand answer what's in it","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1467.24,1471.35"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/319","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for them. It will give you more\nprecision in your marketing and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1471.35,1475.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/320","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"put value on your product or\nyour show or your venue. Okay,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1475.55,1480.59"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/321","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this is a lot I know. So it\nseems like a good pausing point","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1480.59,1483.65"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/322","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to see if you have any questions\nabout what we've covered so far.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1483.65,1486.8"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/323","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Steve, anything interesting\ngoing on in the chat room I","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1487.34,1489.95"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/324","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"should know about?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1489.95,1490.76"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/325","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I don't know. I don't see any\ncomments or questions in the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1492.95,1496.58"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/326","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"chat box so far.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1496.58,1498.2"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/327","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay. Alrighty, then I hope\nyou're sticking with me and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1498.47,1502.61"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/328","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we're moving on. So you know,\nyour goal, your tangible","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1502.61,1507.17"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/329","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"objectives, and you have a\nbetter understanding of your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1507.17,1509.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/330","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audience right. Now, what are\nyou gonna say? What's your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1509.69,1515.33"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/331","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"universal message? I don't mean,\nwhat's your exact copy or the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1515.33,1520.46"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/332","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"tagline here, though, that's\ncritical and comes next. But","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1520.46,1524.21"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/333","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what point are you trying to get\nacross? Let's take a 32nd detour","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1524.21,1529.25"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/334","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about the history of marketing\nmessages. So over the past","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1529.25,1534.56"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/335","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"century or so, the way marketers\nhave messaged, their promotions","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1534.56,1538.37"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/336","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"has changed. In 1900, they just\nlisted what the product is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1538.37,1543.5"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/337","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"showed off their features, so to\nspeak. By 1925, they began","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1543.74,1549.44"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/338","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"focusing on the product benefits\nand how it will make you smarter","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1549.44,1553.4"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/339","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or younger, and, you know, will\ncure what ails you. By the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1553.4,1558.5"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/340","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"1950s, market is started talking\nabout how good it makes you feel","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1558.5,1563.54"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/341","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to use or where, or experience\ntheir product, right. And by the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1563.57,1569.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/342","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"turn of this century, it all\nbecame about tribalism, and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1569.06,1573.17"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/343","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"identifying yourself by who else\nis wearing or using or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1573.17,1577.79"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/344","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"experiencing this product or, or\nusing the service or attending","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1577.79,1581.45"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/345","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the show. But the truth is, now\nit's not one instead of the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1581.45,1586.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/346","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"other, it's one built on top of\nthe other. You must do all of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1586.55,1591.98"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/347","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"these things to make your case\nand turn that into a sale and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1591.98,1595.37"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/348","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"get them to buy those tickets.\nRight. So let's define your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1595.37,1600.32"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/349","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"underlying message. As I said\nbefore, it's not your tagline,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1600.32,1605.12"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/350","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or an ad campaign, but the\nmessage that lies beneath it","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1605.27,1608.93"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/351","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"all. So here's what I wrote as\nan example. But you can find","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1608.93,1613.85"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/352","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your own. We're back at our top\npriority is keeping you safe and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1613.85,1621.92"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/353","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"well enlightened, engaged and\nentertained. underlying message,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1621.95,1626.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/354","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it's the subtext of what you\nneed to be saying, and how that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1626.72,1630.71"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/355","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"message will tap into what your\npotential audiences will feel","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1630.71,1633.92"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/356","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and experience when they come to\nyour venue and how they will be","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1633.92,1637.79"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/357","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with others who will share in\ntheir passion and connect on an","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1637.79,1641.39"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/358","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"emotional level. This is\nsomething that everybody is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1641.39,1644.87"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/359","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"craving. And once they trust\nthat message, that audience","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1644.87,1649.43"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/360","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"member will be a convert to your\ncause until that trust is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1649.43,1652.46"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/361","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"broken. All right, now it's time\nto finally make stuff that use","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1652.46,1658.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/362","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that message. So this is the\nsecond level of that big,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1658.82,1663.62"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/363","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"integrated strategic marketing\nchart. Here is where you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1664.52,1668.24"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/364","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"identify and develop some good\nbranded content. And that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1668.24,1671.24"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/365","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"includes graphics and still and\nvideo images and copy that you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1671.24,1677.75"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/366","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"can tap into for a whole host of\nuses, like ads and web pages and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1677.75,1683.15"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/367","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"social media posts, and press\nreleases and marketing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1683.15,1687.14"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/368","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"collateral. I don't want to\nspend too much time in this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1687.14,1690.47"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/369","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"section, you will know how to be\ncreative and make stuff. But can","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1690.47,1696.35"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/370","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you create marketing materials?\nTo me? Can you create marketing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1696.35,1701.63"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/371","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"materials that will allay your\naudience's fears and invite them","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1701.63,1705.53"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/372","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to come back to what they love.\nSo here's the trick for this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1705.53,1709.73"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/373","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"campaign. And it might mean\ndusting off a little of the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1709.73,1713.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/374","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"theatrical magic, by offering up\na behind the scenes look at how","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1713.06,1716.96"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/375","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you're all making this work.\nIt's not going to be enough to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1716.96,1720.32"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/376","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"just promote the show the way\nyou used to. It's just not,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1720.32,1723.62"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/377","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you're gonna have to let them\ntake a peek behind the wizard's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1723.95,1726.8"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/378","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"curtain and see your new ways of\ndoing things. Make them feel","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1726.8,1731.15"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/379","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"included in your process. Let's\nsee how some other venues are","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1731.18,1736.01"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/380","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"handling this on their websites.\nAnd remember, for everyone, this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1736.01,1740.39"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/381","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is a constantly moving target.\nWhat was up yesterday for some","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1740.39,1744.23"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/382","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of these places may not be up\ntoday. So I'm starting by","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1744.23,1749.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/383","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"showing you two cultural\norganizations that while not","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1749.06,1752.09"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/384","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"performing arts centric, do\noffer a variety of public","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1752.09,1755.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/385","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"programs, many of which are\ndance theater and music focused","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1755.66,1759.59"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/386","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the New York Public Library and\nthe New York Historical Society.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1760.16,1763.52"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/387","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Not so coincidentally, they are\ntwo places I used to work at so","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1764.36,1768.14"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/388","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I know them well.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1768.14,1769.1"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/389","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Many cultural organizations of\nall different kinds and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1770.75,1774.47"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/390","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"universities, museums, parks,\nlibraries, and the like are at","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1774.47,1779.45"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/391","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"least partially in the same boat\nwith Performing Arts because","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1779.45,1782.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/392","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they to rely on ticket sales for\ntheir fixed audience seating","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1782.66,1786.86"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/393","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"events. Now as you can see, both\nnypl and the Historical Society","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1786.89,1792.32"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/394","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"approach their messaging about\nthe pandemic with a bit of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1792.32,1794.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/395","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"whimsy. They actually mask the\nfamous lions in front of the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1794.66,1799.16"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/396","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"library. Which was great fun to\nsee, and the Historical Society","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1799.16,1804.32"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/397","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"photoshopped it on some of their\niconic paintings. So they bring","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1804.32,1808.73"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/398","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you in with their images, then\nthey follow it up with their","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1808.73,1812.93"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/399","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"pandemic safety processes. But\nyou want a more straightforward","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1812.93,1817.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/400","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and easily doable theater\nexample. Here's the Duluth","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1817.55,1821.96"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/401","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Playhouse in Minnesota. It's\njust text. But it lays it out","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1821.96,1825.95"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/402","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"simply and smartly. And a patron\nwho wants to put his or her mind","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1825.95,1830.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/403","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at ease can check out what\nthey're doing. Right? Here's the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1830.0,1834.92"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/404","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"92nd Street y in New York City,\na place I've gone often to hear","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1834.92,1838.34"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/405","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"panel discussions or go to\nconcerts and other live","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1838.34,1840.83"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/406","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"performances, and which caters\nmostly to a wide, older","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1840.83,1845.27"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/407","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"intellectual crowd. They really\nknow their demographic and the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1845.27,1849.83"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/408","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"approach on their website is\nvery Matter of fact, it's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1849.83,1853.13"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/409","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"nothing warm and fuzzy about it.\nBut it gets the job done neatly.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1853.16,1857.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/410","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Now, at the other end of the\nspectrum is the craft Center in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1858.83,1862.31"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/411","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Florida, which leads with a two\nand a half minute video about","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1862.31,1866.18"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/412","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what they're doing to keep the\nplace hygenic. I'm going to play","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1866.18,1869.33"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/413","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a few seconds of that if I can.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1869.33,1872.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/414","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"As we get ready to reopen the\nKravis center, your health and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1874.16,1878.9"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/415","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"safety are our first priority.\nWe've been working hard behind","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1878.9,1883.73"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/416","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the scenes to welcome you back\nto the center. To ensure your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1883.73,1888.08"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/417","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"comfort and safety. We've\nimplemented enhanced cleaning","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1888.08,1892.04"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/418","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and sanitizing using hospital\ngrade disinfectant throughout","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1892.04,1896.45"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/419","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"our venues.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1896.48,1897.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/420","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Now, if you watch this in its\nentirety, you'll be blown away","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1898.58,1902.51"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/421","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"by how much money they've spent\non technology to keep the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1902.51,1905.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/422","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"patient safe, and how much they\nspent. Probably I'm making this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1905.66,1909.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/423","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"professional and beautiful\nvideo. So I cannot imagine that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1909.53,1914.27"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/424","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the small venues are probably on\nthis call can afford to do","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1914.27,1917.09"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/425","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"anything like what the craft\ncenter is doing. But the spirit","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1917.09,1921.29"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/426","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of what you do and how you show\nwhat you're doing should be the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1921.47,1924.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/427","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"same. Now, this page that Baron\ncan stage in the berkshares,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1924.89,1930.65"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/428","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"sadly no longer has up is sort\nof the midpoint midpoint between","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1930.68,1934.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/429","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what the 92nd Street Y and the\nKravis center are doing. They","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1934.88,1938.39"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/430","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"had a little video that was\nclearly shot by an amateur on a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1938.39,1942.02"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/431","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"phone, but I think is perfectly\nfine. It's voiced by their","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1942.02,1945.92"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/432","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"artistic director and it takes\nyou through their safety","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1945.92,1948.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/433","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"measures. Here's the whoops,\nhang on a second. Here's the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1948.38,1956.48"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/434","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"opening of that. Hi, I'm Julian\nbeuter, artistic director of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1956.48,1960.59"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/435","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Barrington stage. And I wanted\nto give you a little sneak","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1960.59,1963.2"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/436","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"preview of what to expect when\nyou come to the theater this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1963.2,1965.93"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/437","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"summer. This is what is the\nthree entrances that will have","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1965.93,1969.11"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/438","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this entrance will take you to\nthe front orchestra, the main","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1969.2,1972.02"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/439","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"entrance will take you to the\nrear orchestra, the entrance on","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1972.02,1974.57"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/440","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the other side of the building\nwill take you to the mezzanine.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1974.57,1976.76"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/441","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So depending where your seats\norigins go into one of these","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1977.15,1979.31"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/442","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"entrances, the first thing you\nmust have is you must have a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1979.31,1981.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/443","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"mask must room mask in entering\nthe theater and keep it on at","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1981.89,1985.58"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/444","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"all times. Now, I mean, I know\nthe reason they took that down,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1985.58,1991.34"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/445","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I call their marketing director\nand ask them about it. They took","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1991.7,1995.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/446","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it down because you know it\nwasn't professionally made.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1995.06,1997.46"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/447","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Obviously you can tell it was\nsomebody shot it with an iPhone,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=1997.49,2000.43"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/448","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you can hear the sound of the\ntraffic in the distance. But it","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2000.43,2004.63"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/449","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"was good and it was authentic.\nAnd it it had somebody talking","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2004.63,2008.8"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/450","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"right to you. So I think it's\nperfectly fine to keep that kind","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2008.8,2012.04"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/451","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of thing up there. In addition,\nwhen you scroll their web page,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2012.04,2015.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/452","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you'd see some technical\ndrawings about how they removed","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2015.55,2018.34"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/453","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"seats and how they're handling\nticket ticketing. And I think","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2018.34,2021.85"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/454","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that done on a shoestring. This\nkind of page is a good one to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2021.85,2026.08"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/455","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"model. My only criticism of this\nand some of the others is that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2026.08,2031.63"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/456","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they bury the information on\ntheir website, it shouldn't be","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2031.63,2035.17"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/457","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"hard to find. In fact, I put\nsome button right on your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2035.17,2038.95"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/458","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"homepage that draws people to\nthis page immediately. In all","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2038.95,2043.81"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/459","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"these examples, you can see that\nthere are various ways to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2043.81,2046.45"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/460","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"achieve the same objective,\nwhich is to speak directly to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2046.45,2049.75"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/461","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your potential audience and make\nthem feel comfortable going to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2049.75,2053.65"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/462","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your space. Let them know what\nto expect and put their minds at","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2053.65,2057.58"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/463","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"ease. So if you haven't already,\nI'd say make building this web","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2057.58,2061.63"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/464","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"page a top priority. But\nwhatever. Hi, I'm Julian. Okay,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2061.63,2067.12"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/465","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"then videos will be the death of\nme. whatever it is you're","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2067.12,2069.94"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/466","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"making, whatever it is, whether\nit's video or postcard to design","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2069.94,2074.14"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/467","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"email marketing. Remember,\nwhat's important is lead with","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2074.14,2078.94"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/468","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your message. Say what you're\ndoing to make their experience","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2078.94,2082.78"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/469","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"better and safe. like changing\nthe way doing seating or taking","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2082.78,2086.8"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/470","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"tickets or cleaning spaces. say\nwhy you're doing it. Obviously","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2086.8,2091.54"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/471","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because you value your audience\nand say how you're doing it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2091.54,2095.17"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/472","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Don't give some specifics when\nyou have room. Okay, moving on.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2095.29,2100.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/473","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"tactics. Alright, we've\nestablished our goals, we feel","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2100.0,2105.37"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/474","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the pain of our audience. And\nwe've created marketing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2105.37,2108.31"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/475","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"materials, both digital and\ntraditional to convey our","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2108.31,2111.16"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/476","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"message. And what? Well, you\ncan't just sit there, you need","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2111.16,2115.99"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/477","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to propel that message out to\nthe marketplace so that they","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2115.99,2118.63"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/478","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"hear it in every way they can.\nNow I'm going to do my best to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2118.63,2122.8"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/479","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"condense a lot of marketing\nknowledge into just a few","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2122.8,2125.23"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/480","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"minutes here, and you don't need\nto retain all of the specifics.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2125.23,2128.56"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/481","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But you should get a few basics\nto understand that there are","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2129.31,2132.04"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/482","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"more than a few ways to skin the\ncat. And they break down two","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2132.04,2136.18"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/483","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"ways, outbound, and inbound\nmarketing.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2136.18,2139.51"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/484","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"outbound marketing means you are\npushing your promotion out to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2141.49,2145.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/485","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the masses, many of whom didn't\nask to be marketed to and may","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2145.3,2149.26"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/486","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"try to block you out. But this\nincludes all forms of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2149.26,2153.43"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/487","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"traditional and digital\nadvertising that social media","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2153.43,2156.67"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/488","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and online display ads, also\nbillboards and TV and radio and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2157.03,2161.62"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/489","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"print ads, plus things like cold\ncalls, and unsolicited emails,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2161.62,2166.63"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/490","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and press releases sent to the\nnews media. This is all a one","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2166.84,2171.13"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/491","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"way conversation. And it's aimed\nat a general audience. Sometimes","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2171.13,2176.11"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/492","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this is called interruption\nmarketing, for obvious reasons.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2176.11,2179.32"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/493","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But that said, If delivered\ncorrectly, you can reach a large","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2179.98,2184.51"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/494","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"swath of people and some of it\nwill stick. I mean, there's a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2184.51,2188.11"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/495","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"reason why everyone does it. Or\nyou can do it through inbound","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2188.11,2193.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/496","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"marketing, which means doing\ntactics where you help yourself","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2193.0,2196.48"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/497","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"get found by people already\nlearning about and shopping for","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2196.48,2199.6"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/498","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what you're selling. So that's\nthe website examples I showed","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2199.81,2204.52"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/499","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you are. So here the customer\nreaches out to you when they","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2204.52,2207.94"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/500","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"want and when they need you.\nThat is to say they have to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2207.94,2211.9"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/501","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"choose to go to those sites, or\nyour social media pages, or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2211.9,2215.92"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/502","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"maybe even to a special event\nyou're offering to check out","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2215.92,2219.04"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/503","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what you are or aren't doing.\nAnd your regular loyal audience","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2219.04,2223.81"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/504","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"goers will do just that. They'll\nsay, I wonder what's going on at","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2223.81,2228.7"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/505","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the Alexandria corner of\nsociety, or at live arts Miami,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2228.7,2232.99"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/506","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and we'll go check it out.\nInbound Marketing is less","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2233.29,2237.61"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/507","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"invasive. And the messaging is\npositioned in such a way that it","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2237.61,2241.24"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/508","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"caters to the customers pain\npoints that we just discussed in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2241.24,2244.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/509","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the value proposition canvas.\nAnd as such customers, also","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2244.69,2250.03"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/510","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"known as prospective audience\nmembers, remember, are more","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2250.03,2253.45"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/511","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"likely to be receptive to your\nofferings, because they actually","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2253.45,2256.51"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/512","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"need or want them. And your ROI,\nyour return on investment will","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2256.51,2262.42"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/513","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"be higher here for that reason.\nInbound Marketing is targeted,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2262.42,2267.85"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/514","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and customized and more\npersonal. And it takes manpower","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2268.21,2272.68"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/515","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"more than money to get it done.\nBut this tactic misses the broad","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2272.68,2277.03"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/516","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"reach of those who don't yet\nknow that they need or want you,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2277.03,2280.03"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/517","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"right. So hence, doing a\nproportionate mix of inbound and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2280.03,2283.75"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/518","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"outbound marketing is warranted.\nLet's go deeper. All right.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2283.75,2290.5"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/519","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Another way to look at the\ntactics you can use is by the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2292.21,2295.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/520","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"kind of media channel, you put\nit out in. We're going to spend","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2295.0,2298.63"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/521","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a bit of time on this\ninfographic. Because this is the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2298.63,2301.24"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/522","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"slide that itemizes the myriad\nways you can get media","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2301.24,2305.14"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/523","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"attention. There are pluses and\nminuses to using each one,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2305.14,2309.67"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/524","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"mostly having to do with cost\nand how much control you have.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2310.15,2313.15"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/525","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And it's through these media\nchannels, mostly the digital","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2314.11,2316.75"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/526","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"ones, that you'll be able to\nmeasure whether what you're","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2316.75,2319.78"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/527","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"doing is resonating with the\ndemographic you're targeting. So","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2319.78,2323.44"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/528","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"let's start with the easiest one\nto understand. paid media. You","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2323.44,2329.41"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/529","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"know, people say you get what\nyou pay for. That applies here.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2329.41,2333.19"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/530","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is the most straightforward\nof the different kinds of media","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2334.06,2336.94"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/531","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"channels, but it is the most\ncostly. Of course, you create","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2336.94,2342.46"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/532","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the content and the design and\nthe advertisement and you can","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2342.46,2346.48"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/533","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and you should insert clear\ncalls to action, like buy your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2346.48,2350.32"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/534","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"ticket now. And you often but\nnot always get to decide where","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2350.32,2355.9"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/535","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to place the ads and how long\nthey will run. For those in this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2355.9,2359.74"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/536","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"class who understand marketing a\nbit more your digital ads can","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2359.74,2363.07"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/537","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"have very specific data\ncontrols. That will get you very","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2363.07,2367.33"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/538","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"close to your desired\ndemographic through things like","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2367.33,2370.12"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/539","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"geo fencing, or retargeting, and\nother scary but effective","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2370.48,2375.61"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/540","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"digital marketing phrases that\nare too complicated to go into.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2375.61,2378.7"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/541","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In this short class. There are\nseemingly an infinite number of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2378.91,2383.98"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/542","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"control levers that can be\npulled to serve up your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2383.98,2386.23"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/543","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"advertising just so and of all\nthe types of media paid is where","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2386.23,2391.18"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/544","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you'll be able to measure\noutcomes most directly. Look,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2391.18,2395.05"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/545","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"someone sees a promotional video\nclip, for instance, clicks on it","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2395.05,2399.07"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/546","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and buys a ticket. Get a bump,\nbump, bump 123. That's it very","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2399.19,2403.57"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/547","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"direct, you'll be able to see if\nyour ads and your digital buys","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2403.57,2406.6"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/548","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are working. It's not so easy\nwith the other types. Let's go","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2406.6,2411.28"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/549","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to owned media. Media is the\neasiest and safest to do because","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2411.28,2416.98"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/550","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"well, you control everything\nabout the content. It's your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2417.01,2420.34"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/551","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"branded content. It's written,\ndesigned and built by you. These","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2420.34,2424.54"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/552","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are your websites, your\nbrochures, your videos. These","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2424.54,2428.83"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/553","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"include special events, you may\nhost for fundraising, and the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2428.83,2432.73"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/554","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like. You have total control\nover the content and where and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2432.73,2436.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/555","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how you'll distribute it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2436.66,2438.16"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/556","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But owned media on its own. No\npun intended, has no legs,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2439.51,2446.53"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/557","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"sorry, I just amuse myself. It\njust sits there unless someone","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2446.59,2450.37"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/558","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is prompted to come get it.\nRemember the outbound versus","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2450.37,2454.6"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/559","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"inbound thing? Well, I hope so\nthat was just on the previous","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2454.6,2457.63"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/560","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"slide. But you've got to do a\nlot of owned media. But don't","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2457.63,2462.22"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/561","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"fool yourself that by itself\nwill not get new audiences to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2462.22,2465.73"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/562","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"come to you. So you gotta hope\nfor doing some of these others","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2465.73,2470.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/563","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like earned media. earned media,\ngenerally speaking, is publicity","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2470.92,2476.29"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/564","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"gained by word of mouth, online\nreviews, blogs, press and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2476.47,2480.79"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/565","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"influencer relations. It's a\nthird party endorsement of your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2480.79,2484.81"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/566","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"brand that usually manifests\nitself in the way of referrals","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2484.81,2488.32"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/567","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or recommendations. Generally\nspeaking, you have very little","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2488.32,2493.21"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/568","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"control here. A third party\ncontrols content, audience and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2493.21,2497.62"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/569","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"distribution. I mean, think\nabout a story about your show","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2497.62,2502.15"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/570","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"appearing in a newspaper, the\nonly control you have is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2502.15,2505.27"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/571","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"steering the story and possibly\nchecking facts. If the reporter","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2505.27,2509.56"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/572","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is nice. It's most difficult to\nget as the story must be deemed","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2509.56,2514.12"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/573","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"both interesting and newsworthy\nto their audience. Now, your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2514.15,2518.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/574","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audience, their audience, and it\nhelps to be timely. But earned","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2518.38,2523.57"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/575","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"media while most difficult to\nget brings the sweetest reward,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2523.57,2527.62"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/576","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because there's nothing as\nsatisfying as being endorsed by","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2527.98,2531.49"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/577","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a third party, that someone else\nis saying you're good. Shared","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2531.49,2537.61"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/578","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"media. This is a relative\nnewcomer to the marketing mix","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2537.61,2541.96"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/579","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and overlaps in many instances\nwith some of the others.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2541.99,2545.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/580","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Basically, shared media means\nsocial interactions, and it can","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2546.19,2549.97"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/581","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"take many forms everything from\nposting a promotion on Facebook,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2549.97,2553.6"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/582","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to answering a query on Twitter.\nThe trick for you here is to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2553.96,2559.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/583","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"convert viewers into\nparticipants and participants","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2559.3,2562.63"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/584","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"into advocates and advocates\ninto influencers and then","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2562.63,2566.17"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/585","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"finally into customers. You get\nto control the content or the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2566.17,2570.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/586","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"promotion, you develop the\naudience. But a third party","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2570.55,2575.23"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/587","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"controls the distribution of the\ncontent. I mean, you just don't","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2575.26,2578.47"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/588","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"know how far, you know, social\nwill take you. And sometimes","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2578.47,2582.28"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/589","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"social or shared media can\nbackfire. With one errant","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2582.28,2585.19"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/590","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"comment. I think we all know\nthat. Okay. I gave you a lot","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2585.19,2589.51"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/591","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"here. So let's take another\npause for questions or comments.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2589.51,2592.81"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/592","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Steve, anything?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2593.5,2594.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/593","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I don't see I don't see any, um,\nquestions, but I see that um,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2597.039,2601.059"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/594","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Shannon did comment, I think\nback when you were talking about","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2601.239,2604.719"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/595","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"branded content, that\nauthenticity is so much better","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2604.719,2608.919"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/596","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"than bells and whistles","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2608.919,2610.449"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/597","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that is that always true. And\nthat I think you're probably","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2610.84,2615.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/598","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"referring to the Berkshire, the\nBerkshire company's hand","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2616.12,2620.41"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/599","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"homemade video, which I think I\nmean, look, it's real, it was","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2620.44,2625.39"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/600","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"genuine, and it actually shows\nthat they need money. Okay,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2625.39,2629.8"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/601","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Authenticity, it's always the\nway moving on. Which combination","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2629.92,2637.6"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/602","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of tactics you choose, will have\nsomething to do with how much","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2637.66,2641.44"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/603","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"money you have to spend and or\nhow many you human resources you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2641.44,2645.25"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/604","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"can muster to do the legwork.\nLook, it's going to be either","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2645.25,2648.37"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/605","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"time or money invested here. And\nthose who can afford it should","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2648.37,2652.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/606","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"do both. If you don't already\nhave the belt and manpower to do","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2652.69,2656.65"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/607","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this, for this campaign, at\nleast, designate people to act","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2656.65,2660.79"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/608","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in different capacities as media\nspokesperson is Facebook or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2660.79,2665.29"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/609","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Twitter posters. People who can\nmake cold calls, have someone","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2665.44,2671.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/610","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"write personalized emails to\ngroups of people you're","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2671.38,2673.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/611","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"affiliated with. Even old\nfashioned postcards would work.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2673.66,2677.02"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/612","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'll give some examples in a\nminute. But first, I want you to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2677.26,2681.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/613","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"consider something. And that is\nat least through this post","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2681.88,2687.4"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/614","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"pandemic re entry period. least\nthat's what I'm calling it today","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2687.4,2691.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/615","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to form a loosely knit\nConsortium. Now I hear what","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2692.26,2697.36"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/616","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you're thinking. You're thinking\nbuild a consortium She's crazy.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2697.36,2700.87"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/617","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Who's got time to do that there\naren't enough hours in the day","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2701.14,2704.02"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/618","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to do what we have to do by\nourselves. Without having to get","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2704.02,2706.93"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/619","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"consensus with others. We don't\nknow. I get it. No one expects a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2706.93,2711.22"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/620","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"huge tourism campaign. But a\nlittle bit of effort amongst","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2711.22,2715.27"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/621","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like minded institutions in your\nregion could go a long way.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2715.27,2719.02"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/622","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Stick with me here. For\ninstance, coordinated messaging","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2720.28,2724.63"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/623","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about safety protocols could\nreduce confusion about what is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2724.66,2728.2"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/624","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"expected of audience. Think\nabout an audience member who","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2728.2,2731.23"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/625","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"feels comfortable at one venue,\nfeeling similarly comfortable at","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2731.23,2734.98"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/626","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"another because they saw the\nsame safety language or logo","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2734.98,2738.22"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/627","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that you're using at both\nvenues. As a group, you could","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2738.22,2744.01"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/628","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"negotiate conflicting protocols\nor timelines for reopening","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2744.01,2747.34"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/629","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"imposed by government or other\nentities decide together which","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2747.34,2752.26"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/630","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"takes precedence. I think you'd\nhave a better shot at getting","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2752.26,2757.09"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/631","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"local press coverage if you're\nall in it together. Right. And","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2757.09,2761.44"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/632","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as a group, you could Marshal\nyour limited human capital to do","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2761.44,2764.41"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/633","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"some social media or other\ncommunications tactics. And","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2764.41,2768.7"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/634","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"lastly, you better you, you'd be\nbetter able to afford","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2768.7,2774.43"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/635","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"advertising with a universal\ntheme if you're all in it","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2774.43,2777.91"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/636","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"together. Okay, stick with me.\nLet's take a look again at that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2777.91,2784.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/637","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"overarching message and see how\nthis might be played out with","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2784.66,2788.23"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/638","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"some universal level tactics.\nBut first, let's go back in time","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2788.23,2793.75"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/639","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to look at the most successful\nhigh level marketing campaign","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2793.96,2797.05"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/640","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that involved a lot of disparate\nentities. The I Love New York","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2797.05,2801.94"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/641","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"campaign, with the iconic logo\nwas tourism's rallying cry for a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2801.94,2806.53"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/642","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"near bankrupt city in the 1970s.\nThe Big Apple was in the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2806.53,2811.42"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/643","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"dumpster businesses were closing\ncrime was on the rise. No one","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2811.42,2815.59"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/644","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"was participating in the things\nthat made New York great. It's a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2815.59,2818.95"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/645","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"situation sadly, we're seeing\nsome of now. But what did the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2818.95,2823.27"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/646","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"tourism industry do back then to\nrevive the city and get people","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2823.51,2826.78"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/647","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"back to living there to working\nthere, to going to shows to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2826.78,2829.87"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/648","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"museums and more? Well, they tap\nthe talent from all the Broadway","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2829.87,2834.52"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/649","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"shows and lots more to join\nforces and sing a catchy four","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2834.52,2839.11"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/650","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"note jingle about how they love\nNew York. That's it. Simple, and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2839.11,2845.41"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/651","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it worked. So what if your local\ncommunity of arts institutions","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2845.41,2850.87"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/652","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"banded together through your\nDepartment of Tourism or Chamber","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2850.87,2854.26"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/653","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of Commerce, or other existing\nentity for an overarching","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2854.26,2859.54"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/654","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"campaign? Allah, I love New\nYork. What if you showcased","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2859.54,2865.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/655","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"examples of your offerings and\nyour venues, took your message","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2865.69,2869.8"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/656","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and turn that into a campaign\nslogan like, we're here, we're","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2869.8,2874.42"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/657","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"ready Come on home, or something\nbetter a professional ad","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2874.42,2878.2"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/658","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"copywriter could write. You\ncould also create a master","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2878.2,2882.07"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/659","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"landing page on your region site\nthat showcases as a whole what","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2882.07,2886.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/660","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you're doing.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2886.3,2886.9"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/661","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And on that landing page, you\ncould lead with a statement on","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2888.73,2892.36"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/662","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what you're all doing, and then\ngive a list of what is currently","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2892.36,2894.97"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/663","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"playing everywhere. For example,\nyou could say something like","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2894.97,2898.9"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/664","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this. At any given time, there\nare over two dozen live theater,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2898.9,2903.22"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/665","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"dance and music performances\ngoing on at various venues,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2903.22,2906.31"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/666","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"large and small in our\ncommunity. Every performing arts","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2906.49,2910.18"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/667","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"institution has done their\nutmost to not only meet but","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2910.18,2912.94"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/668","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"surpass every health and safety\nguideline provided by the state","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2912.94,2916.84"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/669","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the CDC. We invite you to go\nto each organization's website","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2916.84,2921.49"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/670","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to see how they are tackling the\nsafety protocols for the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2921.49,2924.43"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/671","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"protection of our valued\naudience members, you in the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2924.43,2929.05"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/672","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"meanwhile, please see what\nperformances are currently up","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2929.05,2931.72"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/673","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and running. And then you'd put\na list. Now, you should also be","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2931.72,2935.41"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/674","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"posting messages like this on\nyour regional Facebook page. And","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2935.41,2939.16"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/675","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"both your web landing page and\nyour Facebook page could also","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2939.16,2943.39"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/676","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"offer up some logo or like I\nsaid before our seal of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2943.39,2947.68"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/677","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"approval, perhaps endorsed by\nyour local health commissioner,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2947.68,2951.37"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/678","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"maybe something like this. Find\na way to branded color and font","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2951.7,2957.61"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/679","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"wise to attach to your regional\ncommunity logo. Then use this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2957.61,2962.53"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/680","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"seal on freakin everything. All\nof your own media as individual","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2962.53,2967.72"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/681","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"entities and you as a group.\nAlso as a group, you could send","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2967.72,2974.65"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/682","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"out Hello, you could send out\npersonalized direct mail from","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2974.65,2979.27"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/683","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"known individuals if you can or\nor you could send emails to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2979.3,2982.96"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/684","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"anyone who's ever bought a\nticket to anything in your area","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2982.96,2985.9"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/685","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the past five years. Use your\nindividual mailing list as a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2985.9,2989.92"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/686","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"starting point. But here's an\nexample of what that email could","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2989.92,2993.61"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/687","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"say. Hi, Hermione. I'm an actor\nor dancer, a musician you may","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2993.61,2999.79"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/688","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"have seen in past productions\nthat insert your production","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=2999.79,3003.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/689","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"venue. Our organization like\ndozens in our area that host or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3003.3,3007.44"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/690","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"produce Performing Arts is ready\nand eager to welcome back our","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3007.44,3011.07"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/691","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"beloved audiences. People like\nyou who know and appreciate how","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3011.07,3015.33"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/692","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"vital dance music and theater\nare to the lifeblood of our","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3015.33,3018.75"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/693","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"community. I'm not asking for\nanything major here, not to give","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3018.75,3024.12"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/694","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"money, not even to buy a ticket.\nYet, I am asking you to check","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3024.12,3030.09"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/695","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"out what we've been doing to\nmake you and all of us safe and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3030.09,3033.96"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/696","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"comfortable as we deal with\npandemic consequences. While","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3033.96,3037.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/697","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you're checking us all out,\nplease also look over our","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3037.89,3040.74"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/698","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"fabulous schedule of live\nperformance offerings at each of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3040.74,3043.35"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/699","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"our venues. Let us know if\nanything piques your interest, I","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3043.35,3046.8"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/700","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"only go here beyond keeping you\nsafe is to illuminate the human","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3046.8,3050.73"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/701","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"experience and delight our\naudiences, then please grab some","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3050.73,3054.81"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/702","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"friends, grab your masks and go\nto a live performance. Now, not","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3054.81,3060.03"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/703","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"only could use this kind of\nlanguage for direct email","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3060.03,3062.61"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/704","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"marketing, but you could adapt\nit for cold calling and social","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3062.61,3065.31"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/705","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"media posts as well. Alright,\nlet's talk about timing and how","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3065.31,3070.5"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/706","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"often you should be pushing out\nyour marketing message. What's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3070.5,3074.16"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/707","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"difficult to give precise\ntimings and frequencies to a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3074.16,3076.92"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/708","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"group with such variable sizes\nand ticket sale methodologies.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3076.92,3080.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/709","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But generally speaking, you\nshould do a universal push","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3081.36,3087.6"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/710","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"promotion every five days or so.\nFollow each with an individual","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3087.6,3092.7"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/711","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"push promotion Three days later,\nrinse and repeat. So do one from","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3092.7,3098.01"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/712","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the consortium as a whole then\nfrom your individual","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3098.01,3100.41"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/713","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"organization. And then it just\nyou keep it going. Now whether","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3100.41,3104.73"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/714","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you're subscription based plus\nsingle ticket sales, or just","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3104.73,3109.32"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/715","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"single ticket sales, you all\nhave mailing lists, though","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3109.32,3112.47"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/716","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"venues in production companies\nthat have a subscription","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3112.47,3115.77"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/717","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audience have, in a sense given\nyou permission to market to them","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3115.77,3119.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/718","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in a way others have not.\nPermission marketing is an","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3119.82,3123.78"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/719","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"asset. So those who can should\ntake advantage of it. It allows","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3123.78,3127.53"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/720","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for more personalized\ncommunication, and more frequent","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3127.53,3130.56"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/721","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"communication because they've\nalready signed on right. But for","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3130.56,3134.16"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/722","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"all of you, I'd say know your\ndemographic. This is not rocket","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3134.16,3139.35"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/723","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"science. Most theater and\nSymphony audiences skew older","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3139.35,3142.98"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/724","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"rock concert skew younger, you\nknow who comes to your venues,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3142.98,3146.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/725","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and I don't just mean by age\ngroup, can you deduce their","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3146.82,3151.29"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/726","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"particular media consumption\nhabits, especially when it comes","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3151.29,3155.19"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/727","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to shared media? younger\naudiences can take more frequent","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3155.19,3158.85"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/728","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"pokes on their social feeds, but\nthey may not even read email.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3158.85,3163.29"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/729","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's why a mix of everything\nis important. So as I've asked","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3163.98,3168.6"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/730","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"before, what will audiences look\nlike when they return? What is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3168.6,3171.78"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/731","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"their expected behavior as a\ngroup?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3171.78,3174.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/732","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Even though a recent study at\nthe Berlin Institute of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3175.65,3178.5"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/733","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Technology in Germany claims\nthat the risk of COVID","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3178.5,3181.5"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/734","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"transmission is far lower in\nmuseums and theaters, than in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3181.5,3185.52"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/735","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"supermarkets, restaurants,\noffices or public","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3185.52,3187.74"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/736","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"transportation? Many people\nremain wary. What do we know","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3187.74,3193.95"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/737","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with any certainty? Nothing,\napparently. And can I just add,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3193.95,3199.86"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/738","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm tired of hearing that these\nare uncertain times. I mean,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3200.01,3203.16"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/739","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"when we're the certain times, as\nfar as I'm concerned, certainty","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3203.58,3207.48"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/740","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is a luxury only mathematicians\ncan afford. The rest of us can","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3207.48,3210.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/741","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"only make educated guesses as to\nwhat's going to happen next,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3210.66,3214.56"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/742","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"based on past behaviors and\ncurrent surveys like the ones","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3214.56,3218.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/743","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"wolf brown are doing. So we know\nthat people are more comfortable","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3218.82,3222.39"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/744","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"now working from home, right? We\nknow that they're traveling","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3222.39,3226.11"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/745","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"less, though this is picking up.\nWe know that many people are","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3226.11,3230.91"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/746","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"still feeling weird about going\nout unless they have to. But one","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3230.91,3235.62"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/747","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"thing we do here, and I'll\nmention this again later, is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3235.62,3238.77"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/748","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"there's an overwhelming\nappreciation of the need to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3238.77,3241.71"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/749","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"support artists in\norganizations. And we're seeing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3241.71,3245.16"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/750","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that in the success of some\nfundraising and donations","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3245.16,3247.86"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/751","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"campaigns, especially the ones\nthat are focused hyper locally.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3247.86,3252.21"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/752","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So how could that passion a\npatron has for supporting the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3253.23,3257.28"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/753","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"arts translate to attending the\narts? Now, I gotta tell you,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3257.28,3262.41"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/754","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I've been doing marketing\ncommunications for a zillion","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3262.41,3265.11"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/755","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"years. And I've never asked the\nquestion in that way before it's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3265.11,3268.86"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/756","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"always in reverse. It's we're\nalways asking, well, they come","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3268.86,3272.46"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/757","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"here, how do we get them to\nsupport us and give money to us","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3272.46,3275.91"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/758","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"fundraising causes, but now\nwe're asking that question in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3276.15,3279.93"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/759","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"reverse. They are willing to\ngive money to fundraise for you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3279.93,3284.07"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/760","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or to donate to you for your\nfundraising cause, but maybe","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3285.15,3289.23"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/761","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they're still a little wary\nabout actually coming. So let's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3289.23,3295.98"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/762","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"look at the short term, mid term\nand long term prognosis. We","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3295.98,3299.16"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/763","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"attendance based on what we\nknow, and what we Intuit, even","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3299.16,3304.44"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/764","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"though there's ample caution to\ngo around, potential audiences","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3304.44,3308.04"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/765","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"appear to be chomping at the bit\nto go back to live performance I","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3308.07,3311.7"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/766","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"know I am. And past attendance\nfrequency is the strongest","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3311.7,3316.14"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/767","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"indicator of how soon someone\nwill be back, how frequently and","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3316.14,3320.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/768","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how much they'll spend. So let\nme just open by saying that the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3320.88,3324.24"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/769","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"occasional NT attendee is going\nto be the hardest one for you to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3324.24,3328.26"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/770","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"bring back. In the next few\nmonths, attendance may grow","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3328.26,3334.08"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/771","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"where the virus is suppressed\nand become more robust when it","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3334.08,3338.1"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/772","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is close to being eliminated in\nyour region. Obviously,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3338.1,3342.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/773","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"vaccinations will move this\nalong even more quickly. There","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3342.06,3346.23"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/774","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are those that can tolerate more\nrisk, so expect some part of the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3346.23,3349.44"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/775","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"market to return regardless. And\nI asked you to not forget those","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3349.44,3355.5"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/776","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"affected financially by the\npandemic, they may spend","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3355.5,3359.37"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/777","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"cautiously, we'll come back to\nthat also, within the year, it's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3359.4,3366.33"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/778","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"likely going to be another weird\nyear of ups and downs. So plan","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3366.33,3369.78"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/779","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for an era of volatility and\nbehavioral change. And because","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3369.78,3373.83"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/780","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of that, people may be reluctant\nto commit to buy farther out in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3373.83,3378.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/781","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"time, we see that happening in\nthe travel industry, for","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3378.0,3380.43"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/782","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"instance. So plan for your\naudience buying closer to the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3380.43,3384.6"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/783","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"time of event or, or way far out\nmany, many months, because they","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3384.6,3390.33"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/784","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"want to make sure the virus is\ngone. But in any case, reinforce","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3390.33,3393.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/785","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in your messaging that\nsubscribing is a good value. So","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3393.66,3396.48"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/786","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it's not all last minute for\nyou. Also, it's an ideal time","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3396.48,3401.49"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/787","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for testing new models and\nfinding new solutions. So this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3401.49,3404.46"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/788","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is you have room for you to\nexperiment at different price","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3404.46,3407.97"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/789","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"points, for instance, or perhaps\neven an offer pay which you can,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3407.97,3412.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/790","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this goes back to that third\nbullet in the three six month","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3412.71,3415.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/791","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"range. Not everybody's got the\ncash they had. For those who do.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3415.98,3421.44"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/792","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"However, it's an ideal time for\ngarnering support. As we said,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3421.44,3424.98"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/793","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the public wants to participate\nand support organizations","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3425.16,3428.37"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/794","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"locally when they can, so you\nshould harness that. And long","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3428.37,3433.83"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/795","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"term, long term, here we go.\naudiences will continue to yearn","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3433.83,3441.15"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/796","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for events and public spaces\nwhich emphasize social","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3441.48,3444.45"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/797","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"connection and joy. Also, do not\nlose online offerings that bring","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3444.45,3450.33"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/798","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"added value and keep connection\neven after you open up. And","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3450.33,3455.76"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/799","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audiences will look to artists\nand cultural organizations to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3456.12,3459.45"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/800","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"help their communities recover.\nRight. Let's look at that last","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3459.45,3463.23"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/801","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"bullet a little more closely.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3463.23,3464.67"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/802","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You have the power as arts\norganizations to give more to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3466.11,3469.74"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/803","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the community than just your\nperformance or cultural","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3469.74,3472.29"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/804","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"offerings. Leaders in the Fine\nand Performing Arts worlds have","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3472.29,3476.01"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/805","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the power to heal, to bring\npeople together to laugh and cry","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3476.01,3480.42"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/806","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and have shared experience. Not\nto mention the role the arts","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3480.42,3484.59"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/807","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"play in economic recovery to a\ncommunity. Okay, time to sum up","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3484.59,3491.07"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/808","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"messaging strategies and\ntactics. First, let's review","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3491.07,3495.72"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/809","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"strategy. From the hundreds of\npeople who responded to wolf","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3495.75,3500.79"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/810","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Browns audience, Outlook\nmonitor, survey and May,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3500.79,3503.64"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/811","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"communication strategies emerge\nthat underpin everything we went","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3504.21,3507.99"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/812","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"over earlier. So first, empower\naudiences and visitors to make","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3507.99,3513.87"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/813","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"their own decisions about when\nthey feel comfortable attending.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3513.87,3517.14"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/814","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Don't make assumptions about it.\nprovide information about health","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3518.04,3522.93"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/815","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"safety procedures in layers, so\nthat people can access the level","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3522.93,3527.58"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/816","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of detail they want or none at\nall. Acknowledge uncertainty","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3527.58,3534.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/817","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about health safety measures,\nwhat is known what is not known,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3534.0,3537.75"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/818","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and how you are navigating the\nuncertainties. That's one way to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3538.05,3542.85"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/819","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"gain trust. Remember, recognize\nand value patrons who are not","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3542.85,3548.94"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/820","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"ready to attend in person and\ncontinue to engage them in other","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3548.94,3552.27"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/821","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"ways. I say Swan Lake Beth\nballet. Provide re easy re entry","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3552.27,3561.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/822","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"opportunities like baby\nrehearsals with a limited","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3561.66,3564.9"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/823","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"audience or some other video\norientation. Allow patrons to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3564.9,3571.26"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/824","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"bail out if they don't feel\ncomfortable. In other words,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3571.26,3574.56"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/825","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"give refunds. And lastly,\naudiences are curious about","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3574.8,3580.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/826","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"artists and staff and staff\nsafety. So communicate with them","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3580.38,3584.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/827","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about this and it'll help\nengender trust in your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3584.55,3586.89"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/828","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"organization or venue. I mean,\nthey want to know who's taking","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3586.89,3589.98"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/829","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"their tickets, right. And\nfinally, let's summarize","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3589.98,3594.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/830","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"actionable tactics you can take\nas individual Performing Arts","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3594.72,3598.02"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/831","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"entities or as I hope Attempt as\na loosely knit consortium in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3598.02,3602.31"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/832","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your region. I realize this is\nall a moving target. And you may","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3602.31,3608.04"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/833","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"have to pivot on a dime, which\nis not usually the way with","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3608.04,3611.94"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/834","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"major promotional campaigns that\ninvolve multiple players I know.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3611.94,3615.54"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/835","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But there are these actionable\nthings I suggested plus more,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3616.08,3619.77"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/836","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you can imagine on your own that\nwill not take too long to do.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3620.28,3623.7"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/837","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"First, affiliate with others in\nyour region to develop an","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3625.14,3629.34"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/838","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"association to share in various\nefforts and reduce confusion","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3629.34,3633.48"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/839","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"amongst your publics. Second,\nagree is a group and shared","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3633.51,3639.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/840","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"message and goals. Third, turn\nthat message into a phrase or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3639.3,3645.15"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/841","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"tagline that you can all get\nbehind, perhaps you know, a good","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3645.15,3648.36"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/842","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"copywriter who can help your\nfourth, define your team. I","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3648.39,3654.69"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/843","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"don't just mean in your\nindividual houses, but for your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3654.69,3657.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/844","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"ad hoc regional Association for\nthis campaign. Perhaps people","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3657.93,3662.43"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/845","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"from each institution can come\ntogether to make a social media","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3662.43,3665.25"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/846","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"team or a publicity team, or act\nas the spokesperson for the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3665.25,3668.34"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/847","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"group, right. Fifth, build your\nown individual web page that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3668.34,3674.04"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/848","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"defines what your venues doing\nto keep audiences safe. Sex","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3674.04,3680.19"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/849","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"builds your consortium webpage\nthat defines what everyone is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3680.73,3684.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/850","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"doing. And put your new safety\nfirst medallion on it. Seven,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3684.0,3689.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/851","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"start pushing out your message\nvia direct mail or email blasts","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3690.33,3694.2"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/852","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and social media ads and posts.\nWrite press releases about how","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3694.2,3698.19"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/853","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you're working together on a\ncommon cause. Do radio spots if","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3698.19,3701.97"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/854","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you can afford them? Use every\nconnection you have to get","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3701.97,3705.51"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/855","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"reporters to advance your story.\nBuy them drinks if you have to.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3705.51,3709.71"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/856","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And lastly, keep your eye on the\nprize. The audience is just","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3711.21,3716.04"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/857","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"waiting for the right moment.\nThey'll be back.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3716.04,3719.7"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/858","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But most of all, I missed the\ncrowds. The haters parked there","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3720.72,3726.03"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/859","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"cheering so long. I just hope we\nmake it through Lynn we have a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3726.03,3730.65"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/860","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"full audience now we do. Yeah,\nman. We do. We do. It's been a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3730.65,3759.51"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/861","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"full year since you've seen a\nlive show or replay. You cry in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3759.51,3766.47"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/862","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the terrible sourdough starter\nyou may to get by. We've gone.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3766.47,3772.56"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/863","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"abandoned. We've been in\ncontainment for hundreds of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3774.54,3778.5"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/864","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"days. September for your\nentertainment. Broadway's back","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3778.5,3786.87"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/865","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that chokes me up every time I\nwatch it. Try to see the full","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3796.38,3800.55"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/866","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"seven minute version if you can.\nOkay, that's it for my","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3800.55,3806.61"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/867","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"presentation. A word of thanks\nto the wonderful folks at","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3806.61,3809.97"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/868","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Performing Arts readiness. Tom\nClara Sen. Steve everhard","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3809.97,3813.66"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/869","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"shanaya Belkin. For setting this\nall up, and a special word of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3813.93,3819.3"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/870","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"thanks to my cartoonist,\nanimator husband, Gary","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3819.3,3823.32"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/871","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"martin@cartoons.com. might as\nwell throw him a plug who","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3823.32,3827.07"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/872","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"contributed some whimsical\nillustrations to this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3827.07,3829.95"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/873","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"presentation. So thank you all.\nNow, I'd love to hear from you.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3829.95,3833.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/874","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If there are any further\nquestions or comments. I will","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3833.82,3838.53"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/875","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"stop share.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3838.53,3839.58"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/876","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That was great. Nancy, while\nothers are perhaps typing in any","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3842.789,3846.959"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/877","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"questions or comments I see.\nLindy did comment. I believe","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3846.959,3850.259"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/878","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"back when you were talking about\nworking together with other","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3850.259,3852.509"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/879","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"organizations, saying this is\nbrilliant advice, a common","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3852.509,3856.589"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/880","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"reopening campaign, or at least\ncommon elements whose repetition","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3856.589,3861.359"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/881","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at multiple venues will\nundoubtedly build confidence.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3861.359,3865.619"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/882","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thanks for this.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3865.649,3866.519"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/883","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thank you. That was very nice to\nsay. I hope to be able to do","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3867.51,3871.38"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/884","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that. Anybody else? I'm having\ntrouble reading. It's so far","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3871.38,3882.57"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/885","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"away from me the chat. Oh,\nChristina, is so much good","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3882.57,3889.5"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/886","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"advice. I love the idea of\noffering limited tickets to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3889.5,3891.96"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/887","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"rehearsal. Yeah, and also the\nidea of branding a community","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3891.96,3897.33"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/888","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"wide effort. I just can't I do.\nMe, I think that's really key if","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3897.33,3902.4"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/889","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you come from a small\norganization, especially, I","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3902.55,3905.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/890","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"imagine the large ones won't\nwant to do that the same way.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3905.82,3908.79"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/891","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But but even they should. It\nwould be great if like,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3909.03,3913.41"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/892","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"everybody in every community,\nevery performing arts","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3913.68,3917.61"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/893","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"organization had the same rules.\nSo basically, even if the","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3917.61,3921.96"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/894","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"governor of your state, or your\nmayor announces that you're euro","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3921.96,3926.82"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/895","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"going full throttle in July, but\nyou're not ready till September.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3926.82,3930.12"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/896","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And but and others in your area\nalso want to start full up in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3930.51,3935.28"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/897","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"September you stick together and\nthat's the message you put out.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3935.28,3939.06"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/898","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Right. Anybody else? Okay. I\ndon't I. Steve, do you see","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3940.2,3960.27"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/899","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"anything that I should? Comment\non? See me","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3960.27,3965.91"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/900","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"through. Yeah, I don't see any\nadditional comments or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3965.91,3969.18"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/901","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"questions. But then Nancy has\nmade herself available for any","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3969.18,3973.29"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/902","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"questions. If y'all have any\nquestions for her, you will","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3974.1,3978.63"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/903","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"receive a PDF of the\npresentation slides that will","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3978.66,3982.53"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/904","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"have her email address on them,\nas well as a recording of this","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3982.53,3986.88"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/905","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"session. And let me know put in\nthe chat, a link to our website","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3986.88,3994.2"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/906","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to the other par webinars, I\njust encourage everyone to check","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3994.2,3997.65"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/907","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that out and see if there are\nany other webinars that you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=3997.65,4001.97"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/908","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"might be interested in. And if\nthere are no other questions,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=4001.97,4005.93"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/909","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"yes, sorry. Let me just say one\nmore thing. Also, I'm, I'm happy","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=4006.71,4011.36"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/910","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to answer questions via email if\nyou want to email me directly.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=4011.36,4014.9"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/911","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So maybe something pops into\nyour head later. Go ahead. I'm","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=4015.14,4020.45"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/912","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at Nancy at Nancy Donner calm.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=4020.45,4022.52"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/913","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I should probably type that\nright. Make it easier. Nancy.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=4025.01,4028.52"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/914","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Nancy Donner calm. So go ahead\nand email me if you if you have","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=4030.08,4037.34"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/915","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if you think of anything. That's\nall I had to say, Steve.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=4037.37,4041.84"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/916","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Sorry. Oh, great. Um, yes. And\nyes, you should receive a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=4042.05,4047.03"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/917","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"recording link, either this\nafternoon or tomorrow, along","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=4047.03,4051.35"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/918","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with the PDF of the slides. And\nwith that, I think we can go","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=4051.35,4055.31"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/919","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"ahead and close this session for\ntoday. Great. Thank you all so","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=4055.31,4060.11"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/920","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"much for attending.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=4060.11,4061.1"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/921","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thank you. Thank you. Thank you,\neveryone. Thanks, Tom for doing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=4062.989,4066.379"},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/922","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that. I just saw it. Thank you.\nOkay, sorry about the sound","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087#t=4066.379,4071.299"}]},{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890","type":"AnnotationPage","label":{"en":["English [Transcript]"]},"items":[{"id":"https://lyrasis.aviaryplatform.com/collections/1677/collection_resources/48912/file/122087/transcript/31890/annotation/923","type":"Annotation","motivation":"subtitling","body":{"type":"TextualBody","value":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/031/890/original/AudienceReEnagement_20210621_1_captions.vtt?1629905244","format":"text/vtt","language":"en"},"target":"https://d9jk7wjtjpu5g.cloudfront.net/file_transcripts/associated_files/000/031/890/original/AudienceReEnagement_20210621_1_captions.vtt?1629905244"}]}]}]}