{"@context":"http://iiif.io/api/presentation/3/context.json","id":"https://lyrasis.aviaryplatform.com/iiif/0v89g5hz6f/manifest","type":"Manifest","label":{"en":["Social Media for Libraries"]},"logo":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/166/original/LYRASIS_Learning.png?1631557479","metadata":[{"label":{"en":["Instructor"]},"value":{"en":["Jennifer Jumba"]}},{"label":{"en":["Description"]},"value":{"en":["\u003cp\u003eSocial Media has grown significantly in the last several years with a wide variety of applications which have allowed us to extend our reach in the world from the palm of our hand with a smartphone/tablet. Learn how to utilize popular social media applications to build relationships and engage the community your library serves.\u003cbr\u003e \u003c/p\u003e\r\n\u003cp\u003eLearning Outcomes\u003c/p\u003e\r\n\u003cp\u003e\u003cbr\u003e \u003c/p\u003e\r\n\u003cp\u003eUnderstand the demographics reached with popular social media applications as well as nuances to each platform\u003cbr\u003eExamine best practices for posts and frequency\u003cbr\u003eLearn the value of having a plan to manage social media campaigns\u003c/p\u003e"]}},{"label":{"en":["Date"]},"value":{"en":["2024-10-23"]}},{"label":{"en":["Language"]},"value":{"en":["English"]}}],"summary":{"en":["\u003cp\u003eSocial Media has grown significantly in the last several years with a wide variety of applications which have allowed us to extend our reach in the world from the palm of our hand with a smartphone/tablet. Learn how to utilize popular social media applications to build relationships and engage the community your library serves.\u003cbr /\u003e\u0026nbsp;\u003c/p\u003e\r\n\u003cp\u003eLearning Outcomes\u003c/p\u003e\r\n\u003cp\u003e\u003cbr /\u003e\u0026nbsp;\u003c/p\u003e\r\n\u003cp\u003eUnderstand the demographics reached with popular social media applications as well as nuances to each platform\u003cbr /\u003eExamine best practices for posts and frequency\u003cbr /\u003eLearn the value of having a plan to manage social media campaigns\u003c/p\u003e"]},"provider":[{"id":"https://lyrasis.aviaryplatform.com/aboutus","type":"Agent","label":{"en":["LYRASIS"]},"homepage":[{"id":"https://lyrasis.aviaryplatform.com/","type":"Text","label":{"en":["LYRASIS"]},"format":"text/html"}],"logo":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/166/original/LYRASIS_Learning.png?1631557479","type":"Image"}]}],"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/254/908/small/GMT20241023-180551_Recording_1440x900.mp4_1729876262.jpg?1729876264","type":"Image","format":"image/jpeg"}],"items":[{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908","type":"Canvas","label":{"en":["Media File 1 of 1 - GMT20241023-180551_Recording_1440x900.mp4"]},"duration":2632.92,"width":640,"height":360,"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/254/908/small/GMT20241023-180551_Recording_1440x900.mp4_1729876262.jpg?1729876264","type":"Image","format":"image/jpeg"}],"items":[{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/content/1","type":"AnnotationPage","items":[{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/content/1/annotation/1","type":"Annotation","motivation":"painting","body":{"id":"https://aviary-p-lyrasis.s3.wasabisys.com/collection_resource_files/resource_files/000/254/908/original/GMT20241023-180551_Recording_1440x900.mp4?1729876262","type":"Video","format":"video/mp4","duration":2632.92,"width":640,"height":360},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908","metadata":[]}]}],"annotations":[{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150","type":"AnnotationPage","label":{"en":["Transcript [Transcript]"]},"items":[{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/1","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So again, welcome to Social Media for Libraries, and let me introduce our presenter for today. We are really fortunate","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=3.0,9.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/2","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to have with us Jen Jumba.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=9.0,12.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/3","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who has worked in public libraries for the last 10 years, most recently as popular department manager of Cleveland Public Library.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=12.0,19.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/4","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"She's created and led various initiatives from maker programs to culinary programs in an entrepreneur series.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=19.0,24.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/5","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"She has been responsible for creating and hosting Writers Unplugged.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=24.0,28.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/6","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"conversations with writers to get them get to know them better than their name on the spine of a book.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=28.0,33.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/7","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In addition to working as a librarian, Jen is also on faculty at San Jose State University's iSchool.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=33.0,38.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/8","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"She designed and teaches two courses, Web 2.0 Technologies and Social Media.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=38.0,44.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/9","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And crisis management scenarios, the expanding role of the information professional.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=44.0,48.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/10","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Along with Dr. Sue Allman.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=48.0,50.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/11","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Jen co-taught a massive open online course, The Emerging Future, and then published a book with Dr. Allman, MOOCs Now, everything you need to know to set up","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=50.0,60.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/12","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"design, set up and run a massive open online course.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=60.0,64.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/13","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"She received her Master of Libraries and Information Science from the University of Pittsburgh and her emotionally Intelligent leadership certificate from Case Western Reserve University.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=64.0,73.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/14","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Please join me in welcoming Jen.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=73.0,78.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/15","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thank you, Sam. Such a great introduction. You kind of don't realize how much you do over the course of years. So I appreciate that and so glad that you all exercise patience as I had","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=78.0,90.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/16","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"tech issues. So love technology, especially when it works.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=90.0,95.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/17","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So essentially what I am going to do today is to try to give you my entire course","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=95.0,102.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/18","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In about 30 minutes. So we'll talk a little bit","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=102.0,105.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/19","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about your objective for using social media. We'll go over some","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=105.0,111.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/20","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"social media platform demographics, talk about timing and post frequency, the content, and then a few best practices.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=111.0,119.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/21","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So essentially.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=119.0,121.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/22","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the objective that you're","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=121.0,123.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/23","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"looking to accomplish by using social media, you need to think about what your mission is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=123.0,127.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/24","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what is it you're hoping to accomplish by your post?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=127.0,131.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/25","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then hopefully what action step you're encouraging people to take.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=131.0,137.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/26","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So the first thing.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=137.0,139.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/27","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is to think about your audience. We know working in libraries that those are all different.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=139.0,145.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/28","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what we do for kids is different than what we do with adults.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=145.0,149.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/29","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and what we do with teams. So once you've identified your audience.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=149.0,153.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/30","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"than your objective.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=153.0,156.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/31","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The best way to think about things is a three-legged stool. So my background is in radio advertising. And when I would work with clients, we would talk about a three-legged stool is number one, did you pick the right radio station?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=156.0,169.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/32","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you know the right audience.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=169.0,171.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/33","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are you on with the right frequency?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=171.0,174.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/34","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You know, so that people remember who you are or attend your event or purchase tickets to the orchestra, that type of thing. And then the third thing is the content, the message. When you have their attention.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=174.0,184.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/35","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"over a period of time, what is it that you're saying to them and asking them to do? So it's easiest to think of it, those three things are so important and what make things really successful.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=184.0,197.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/36","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So we think about our audience.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=197.0,200.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/37","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We think about the frequency and then we think about the message. Those are essentially the three legs and that same lesson can be applied","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=200.0,209.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/38","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to using social media.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=209.0,211.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/39","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So we know there are some common social media platforms","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=211.0,214.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/40","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We would be here till probably next week if I talked about every single one that's available and out there.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=214.0,219.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/41","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I thought I'd just highlight some of the common ones.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=219.0,222.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/42","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So when you're thinking about","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=222.0,224.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/43","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"an audience. You want to pick the right platform to reach that particular audience. So it's important to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=224.0,230.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/44","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"know who that platform reaches.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=230.0,233.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/45","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And granted, there are outliers. Think of things","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=233.0,238.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/46","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like a bell-shaped curve.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=238.0,240.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/47","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And realize that this is kind of painting with a broad brush.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=240.0,243.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/48","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But when you look at the platform X,","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=243.0,246.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/49","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"roughly","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=246.0,248.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/50","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"38% are between the ages of 25 and 34. It skews more male and people using X will spend  34 minutes a day","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=248.0,258.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/51","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on this particular platform, they have seen a decline since it went from twitter","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=258.0,265.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/52","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to X.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=265.0,268.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/53","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Now looking at TikTok, we know how important that is.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=268.0,270.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/54","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how important it is with teens and young adults. And we see roughly 36%","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=270.0,276.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/55","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are aged 18 to 24. It's roughly a 50 50 split in terms of male, female.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=276.0,282.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/56","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But we know that people spend almost an hour a day","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=282.0,286.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/57","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"On TikTok. And I think we can all agree that sometimes we have gone down the TikTok rabbit hole. You just scroll just one more. Kind of amazed at what you see, what you learn. It's primarily driven","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=286.0,300.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/58","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"by Gen Z.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=300.0,303.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/59","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"When we look at Instagram, we know there's roughly 2 billion monthly average users","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=303.0,308.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/60","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We know roughly a third are between 18 and 24. Again, a pretty even split between female and male and people who were on Instagram spend roughly","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=308.0,318.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/61","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a half an hour a day on the particular platform. And this particular platform has seen a steady growth over time.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=318.0,326.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/62","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And primarily driven two-thirds of the base of people who use Instagram are Gen Z and millennials.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=326.0,334.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/63","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"When you think about YouTube, right, it's roughly two and a half billion monthly average users, about a fifth of them are between 25 and 34, skews a little bit more male than female, but people will spend roughly 48 minutes a day on YouTube.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=334.0,353.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/64","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Gen Z seems to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=353.0,357.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/65","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"favor YouTube as being the one that's their favorite. It's the most popular with that particular demographic.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=357.0,363.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/66","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And you think about like short-term video content, you know, which is TikTok and long-term video content, you know, there's a place for everything. Many times we've gone to YouTube to look","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=363.0,375.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/67","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"something up, whether it's how to repair something in your house, whether it's how to tie a tie, whatever it is.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=375.0,381.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/68","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There's a lot of great things to learn.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=381.0,385.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/69","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Ironically, one of the most","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=385.0,387.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/70","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"search things is how to throw a javelin.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=387.0,390.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/71","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Who knew? And then Facebook. We know that it leads the way. They were the first platform to hit 3 billion users","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=390.0,399.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/72","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We know that roughly a third skew a little bit older, 25 to 34, skews a little bit more male than female and people are spending roughly 30 minutes a day.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=399.0,410.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/73","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So these are typically parents of young kids","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=410.0,415.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/74","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or young, you know, a little bit more than young adults","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=415.0,419.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/75","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In terms of an average demographic.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=419.0,424.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/76","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So the next question is, how often do you post?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=424.0,427.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/77","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"right and you know is it a frequency where you're just posting once","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=427.0,433.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/78","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"once in a while or are you just flooding","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=433.0,437.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/79","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the particular platform with your posts.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=437.0,439.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/80","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There's a couple different options.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=439.0,441.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/81","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And what informs that?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=441.0,443.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/82","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is whether or not you're posting about a particular event or you're posting about a particular ongoing service or resource.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=443.0,451.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/83","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"think about this and this is comes from the radio advertising background. If there was a particular event","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=451.0,457.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/84","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Cleveland Orchestra concert. This is Lisa Unger who","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=457.0,461.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/85","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"came to visit us on","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=461.0,464.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/86","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"March 2nd earlier this year.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=464.0,466.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/87","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you typically have a lot of frequency over a shorter period of time so that people sign up","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=466.0,472.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/88","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They make reservations they you know","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=472.0,474.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/89","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"get a ticket, that type of thing.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=474.0,476.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/90","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Versus if you are working in a library and you want to promote an ongoing resource, whether it's a particular","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=476.0,483.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/91","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"database, whether it's book clubs that happen, you know, on a on a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=483.0,489.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/92","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"consistent schedule, story times, family story times. Those are the things that you can","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=489.0,495.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/93","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"post once in a while because it will be top of mind when somebody has the need to attend story time so","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=495.0,503.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/94","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If you're posting for a particular event.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=503.0,507.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/95","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A lot of posts, short period of time.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=507.0,510.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/96","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that same person who is following your social media feed now has a young child and they're now","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=510.0,517.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/97","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"wait, the library has baby and me story time because it's top of mind. They've seen it. It just, they haven't seen it","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=517.0,524.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/98","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"so many times over a short period of time it's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=524.0,527.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/99","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"consistent to help build that audience, build that brand. So when their need comes, that's who they think of.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=527.0,536.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/100","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I think it's fair to say that with every platform, each platform has its nuances.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=536.0,542.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/101","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it's important to kind of keep those in mind. Some are very text driven.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=542.0,550.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/102","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"images, Instagram, part of the reason why it's so popular is because it's image centric.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=550.0,556.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/103","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And people are engaged and our brain actually processes images like a thousand times faster than it does words.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=556.0,565.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/104","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that's part of the reason why it's popular. It is a very busy place.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=565.0,569.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/105","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"competing for people's attention, not just in the social media arena, but just in general.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=569.0,575.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/106","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"language that you use is a little bit different on each platform. And then some platforms, it's really about brevity.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=575.0,583.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/107","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I can remember back in the day when Twitter first started, it was limited to 140 characters.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=583.0,589.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/108","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Then it went to 280. And now people have figured out that if they just do like one of five, two of five, three of five, they can","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=589.0,597.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/109","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"not be brief or succinct.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=597.0,600.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/110","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So recognizing the nuances of the platforms and the language that you use and the cadence","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=600.0,605.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/111","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's not always the best idea to copy and paste","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=605.0,609.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/112","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"from one platform to the other. Same idea, same concept, same","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=609.0,614.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/113","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"program, service, event, absolutely. But take into account the nuances because those are incredibly important.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=614.0,623.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/114","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay, the third part of that stool is the message. When you have their attention, when you're posting on social media, depending on your event or ongoing service and you've figured out the platform that is reaching the people that you want to come to your particular program or utilize your particular service.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=623.0,642.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/115","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"those that have an action step","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=642.0,645.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/116","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"where you're asking people to register or you're asking people to sign up.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=645.0,649.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/117","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or you're asking people","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=649.0,653.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/118","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to do something, those tend to have results.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=653.0,656.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/119","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You know, it's nice to make people aware of things, but it's really kind of hard to measure","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=656.0,661.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/120","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"return on investment, which is something that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=661.0,664.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/121","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as we find in a lot of libraries, sometimes we wear multiple hats","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=664.0,669.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/122","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And you might not be fortunate enough to work in a library that has an entire social media team. Think like New York Public Library.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=669.0,677.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/123","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So making sure that you're thoughtful with your","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=677.0,681.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/124","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with your posts, with the time that you have, what you're asking of people, but encouraging people to take an action step is really important.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=681.0,691.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/125","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I thought I'd review a few best practices.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=691.0,696.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/126","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Social media.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=696.0,698.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/127","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is social media. It's not advertising media.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=698.0,703.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/128","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it is really designed to capitalize on the social aspect. And if you all take a moment and stop and think about","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=703.0,711.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/129","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"whoever or whatever you follow on social media","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=711.0,715.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/130","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And somebody comments back how you feel like, oh my gosh, that's so cool. They saw me, they heard me, you know, or even if they, you know, liked a particular comment you made, that makes a difference. And so thinking about your library users in that same context.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=715.0,732.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/131","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is what would get them engaged and having a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=732.0,736.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/132","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"conversation. And the best way to do that is to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=736.0,740.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/133","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"use a post that has a question. You don't have to do it all the time, but you could talk, for example, I can say that Lisa Unger","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=740.0,749.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/134","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I'm promoting an event, right? Lisa Unger's coming to the Cleveland Public Library. She'll be here on March 2nd. What's your favorite book of Lisa's?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=749.0,758.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/135","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so then there's a conversation that happens. And then the most important thing is not only do people comment, but then you","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=758.0,764.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/136","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"running the social media campaign need to comment back or like it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=764.0,769.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/137","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Hi.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=769.0,771.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/138","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Again, it should be a conversation.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=771.0,774.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/139","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Otherwise.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=774.0,776.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/140","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'll ask you the same thing one of my students asked me several years ago and ever since then, I can't not ask it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=776.0,783.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/141","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what is the difference between your website","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=783.0,786.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/142","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in social media.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=786.0,789.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/143","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Social media is not just little snippets of your website. It should be more of a conversation, more of a chance to engage","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=789.0,797.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/144","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's a way to figure out what the community wants, what people are interested in. If you're asking the right questions, if you're responding to them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=797.0,805.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/145","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"then they become fiercely loyal, whereas a website is static.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=805.0,810.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/146","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it doesn't, I mean, yes, you can update with things, but for the most part, it's just to be consumed. It's not participatory.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=810.0,817.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/147","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like social media is.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=817.0,821.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/148","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And one of my favorite things, and I talk about this all the time, if you want to have somebody do something, you make it easy for them to do. Don't make it complicated.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=821.0,831.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/149","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So this is where things like Linktree or any other type of linking software within social media is really important. If you think about you when you sit down and you might be scrolling through posts and see something really cool, oh, this author's coming or hey, they're having a bicycle fix it clinic at this particular library, I want to go.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=831.0,853.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/150","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you've got to remember when you're done, oh, I need to go to that library's website and I need to go and look and see what that was called and sign up and register. And chances are you may have forgotten it by the time you scrolled through several more things.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=853.0,867.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/151","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So organizations that put in link in bio is incredibly helpful.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=867.0,873.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/152","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you're making it very easy for that person to take that action step, to register, to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=873.0,879.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/153","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to attend","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=879.0,881.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/154","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"whatever it is to donate to a particular, you know, on library giving day, whatever that looks like, putting a link in the bio is incredibly helpful.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=881.0,889.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/155","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it increases the chances of people attending and not just forgetting as they scroll.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=889.0,896.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/156","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The other thing that's a best practice when you're thinking about social media is that it's not something that just one person can do.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=896.0,903.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/157","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm hoping it's hard to, I can't see any of you, so it's hard to see if anybody's smiling with the Ted Lasso pictures.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=903.0,909.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/158","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"one of my favorite shows.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=909.0,911.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/159","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But it's important that you have a team of people versus one person because that is a lot of responsibility for one individual. That individual can never get sick. That individual can never take vacation. That individual can basically work 24 seven because people expect a response.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=911.0,929.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/160","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But what that team really does is provide a check and balance system. Number one for spelling or grammar or tone because","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=929.0,936.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/161","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"where one of the things I ask my students to do is find social media fails.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=936.0,941.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/162","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And it's always out there. So don't be part of that.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=941.0,945.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/163","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then the other thing is making sure it strikes the right tone. Sometimes we're too close to something when we say something or want to communicate something and having somebody else chuck it before we post.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=945.0,956.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/164","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"make sure that that happens. This probably goes without saying, but making sure if you're using images or video that they're high quality","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=956.0,963.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/165","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then just be self-aware of what's happening","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=963.0,968.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/166","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that you also know what's relevant in the world.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=968.0,972.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/167","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"making sure that you're inclusive.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=972.0,975.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/168","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"making sure that you're using a hashtag that makes sense, that's easy to remember.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=975.0,979.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/169","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I can tell you from my days of radio advertising, when asked to do either, like either call or either go onto the website, people do neither.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=979.0,991.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/170","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So having hashtags that are easy to remember","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=991.0,995.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/171","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is good instead of like a whole bunch of them","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=995.0,999.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/172","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"one or two is sufficient.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=999.0,1004.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/173","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The other thing too is you have to have a plan, right it is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1004.0,1008.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/174","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"no longer a luxury to have social media. It's a necessity, right, to connect","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1008.0,1014.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/175","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to reach people where they are rather than expect everybody to walk through the library and know how awesome it is and all the great things that we do. A lot of people will rely on digital marketing. It is not the only thing that is out there, but it is really important to do","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1014.0,1029.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/176","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And to have a plan because","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1029.0,1031.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/177","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We know working in the libraries that we wear many hats and things change on a daily basis so that chunk of time you thought you would have","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1031.0,1040.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/178","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to work on something is gone because","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1040.0,1043.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/179","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You know, somebody has a meeting last minute, somebody's sick.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1043.0,1047.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/180","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Whatever that is, making sure that you take the time to plan","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1047.0,1051.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/181","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The other thing that's really important, and we used to say this in radio, is being able to produce things","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1051.0,1058.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/182","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And have them in the can before you start a social media campaign.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1058.0,1062.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/183","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It will help you stress a whole lot less.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1062.0,1065.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/184","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"when you're able to work ahead.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1065.0,1067.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/185","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So you can use particular platforms, Sprout Social.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1067.0,1074.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/186","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There's a bunch of them, Hootsuite that will allow you to queue posts and then time the release of them so you can work ahead","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1074.0,1081.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/187","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"have that done and then be ready to launch.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1081.0,1084.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/188","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The one thing why it's important to have a team","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1084.0,1088.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/189","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is to make sure that you check the tone of things because","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1088.0,1091.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/190","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You know, I'm thinking about things that I want to post a month from now. And then there's something that happens in the world and what I wanted to post and what just happened in the world","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1091.0,1101.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/191","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you don't want to be insensitive or come across as tone deaf.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1101.0,1105.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/192","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So really important to have that check and balance in place. The other thing too is it's fun to be collaborative with colleagues.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1105.0,1113.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/193","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You know, to bounce ideas off of each other. And I think any time that you have an opportunity to do that.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1113.0,1118.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/194","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"things just get better. What started as a good idea becomes a fabulous idea once everybody is talking to one another.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1118.0,1129.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/195","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Then the final piece is thinking about measuring and what's important to measure how is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1129.0,1136.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/196","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this going to be successful.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1136.0,1138.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/197","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so some of the common metrics is visits versus visitors. This is making sure it's a unique visitor, not like my mom checking, you know, 10 times. She still counts as one, even though she checked it 10 times.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1138.0,1154.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/198","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"looking at how long somebody spends on your website page.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1154.0,1159.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/199","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or your website in general and then in a particular page, that's important to measure too.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1159.0,1165.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/200","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"something that's known as bounce rate is the percentage of people who leave a webpage without taking an action. So let's say you were talking about a particular program and asking people to register and they bounce before they register. They're just happy to know. Do not take that as a failure. That just might not have been the right time or day for somebody to attend something.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1165.0,1188.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/201","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but they're still interested in what you have to offer.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1188.0,1191.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/202","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Exit rate is similar, but it's the number of people that start on your library website and then they leave your website to go to another.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1191.0,1202.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/203","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"particular website that's not yours.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1202.0,1205.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/204","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"conversion rate.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1205.0,1207.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/205","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is similar to the bounce rate is these are the people that come to your website and then take the time to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1207.0,1214.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/206","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"complete the action that you've asked them, you know, fill out a particular form, register for a program, suggest books to be added to the collection.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1214.0,1223.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/207","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"ask for a particular type of story time, whether it's an adult story time, whether it's a sensory overtime, anytime you're asking for people's feedback and they take the time to give that to you, that's magic.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1223.0,1238.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/208","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Because we're so busy, but the people who take the time to fill those things out","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1238.0,1243.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/209","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Those are the people who really care about the library and really care to do something.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1243.0,1249.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/210","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then you can look at engagement as well.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1249.0,1253.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/211","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Now, when it comes down to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1253.0,1255.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/212","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"specifically a library setting.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1255.0,1258.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/213","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think things that are important to look at is visitor loyalty, right? We all work in libraries and we know we have those regular customers that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1258.0,1266.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/214","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"To me, one of my favorite things is seeing the cart of new books and knowing exactly which customer is going to want","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1266.0,1273.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/215","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"some of these books, right? So same thing on the website. It's the same visitor my mom comes frequently to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1273.0,1279.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/216","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"visit the particular library website. The other thing you want to look at is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1279.0,1284.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/217","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you know how recent was their last visit? Same thing as if they were coming in person, like, wow, I haven't seen you in several months. Is everything okay? You want to build that loyal following, that fan base.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1284.0,1295.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/218","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So to speak. So tracking their recent visit and then the length and depth. So did they stay on your website for a long period of time because they were curious to know what other things you offered?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1295.0,1307.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/219","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Did they go to multiple pages that they were interested in the book discussion and then they were interested in the staff or the community program that you're having on how to deliver better public speaking?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1307.0,1320.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/220","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"whether they were interested in the story time for families, whether they were interested in learning more about how to use ancestry.com within the library setting, whatever it is, you want to see how long they stayed and then how many pages did they click through.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1320.0,1336.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/221","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then context. I think it's really important that when we do things, we have that context.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1336.0,1342.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/222","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you want to look at","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1342.0,1344.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/223","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if you can the same time period, so not comparing summer, which is typically very busy if you work in a public library setting with kids and summer","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1344.0,1353.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/224","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"reading and maybe not as busy for adults","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1353.0,1356.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/225","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Versus looking at comparing that summer to what happened in the spring.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1356.0,1361.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/226","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or what happens in the fall. So I think those are things. Also, we know that there are","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1361.0,1366.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/227","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"natural disasters, right? So a library might be closed, people might not have access, that type of thing. So making sure that you also have context around the data that you're capturing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1366.0,1377.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/228","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that informs your decision.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1377.0,1381.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/229","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I think right now I'm going to open it up for questions.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1381.0,1386.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/230","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Look in the chat.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1386.0,1389.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/231","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Oh, somebody's smiling at Ted Lasso. Awesome.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1389.0,1394.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/232","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So if anybody has questions at all, the best way","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1394.0,1399.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/233","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"put them in the chat.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1399.0,1402.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/234","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You can raise your hand.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1402.0,1406.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/235","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"happy to answer any questions you might have.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1406.0,1417.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/236","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's a question. Is there a major fail that you see most often from libraries?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1417.0,1422.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/237","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think the thing that I see most often is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1422.0,1426.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/238","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"wanting to be on every single platform and realizing","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1426.0,1430.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/239","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you don't have the capacity, so better to do one or two really well","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1430.0,1435.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/240","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"than thinking you have to be on everything.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1435.0,1438.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/241","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then forgetting that it's not just a marketing tool, but it's a way to really develop community","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1438.0,1445.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/242","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that extends beyond the physical space of the library. Great question.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1445.0,1453.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/243","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There's another one that's come in. I don't think you can see it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1453.0,1455.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/244","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But it says","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1455.0,1456.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/245","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"No.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1456.0,1459.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/246","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is there","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1459.0,1461.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/247","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a suggestion for best practices that you can give","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1461.0,1466.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/248","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for a multi-library system.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1466.0,1469.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/249","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as in","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1469.0,1471.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/250","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"should each branch or location have its own social media site or should it all or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1471.0,1478.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/251","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"should it all be done","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1478.0,1480.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/252","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"through one system-wide account.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1480.0,1484.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/253","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's a great question and something that there's great debate over. And having worked in two libraries that are part of like a 27 branch system.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1484.0,1496.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/254","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Yeah, we know each neighborhood is unique. So each branch library would be unique relative to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1496.0,1504.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/255","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you know just a single standalone library","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1504.0,1507.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/256","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But thinking overall about the brand of the library that I think it's important to be able to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1507.0,1516.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/257","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"use one","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1516.0,1519.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/258","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"account for the entire library system.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1519.0,1522.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/259","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then making sure that you're promoting things at multiple branches.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1522.0,1526.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/260","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that are important and then are tagged the right way.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1526.0,1530.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/261","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that it's about","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1530.0,1532.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/262","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"findability, discoverability.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1532.0,1534.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/263","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that people can see what's happening in a particular branch.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1534.0,1538.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/264","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We've gone, at least for some of the print pieces that we do in branches to a color coded system where if it's an adult program, it's on like the background is yellow.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1538.0,1549.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/265","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If it's everyone, it's blue. If it's kids, it's green.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1549.0,1555.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/266","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"subtly, your brain starts to adapt in terms of","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1555.0,1559.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/267","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what program is for what now with multiple branches, I mean, yes, I know Crayola comes in 64 colors um","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1559.0,1568.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/268","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But I would keep it to the brand.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1568.0,1571.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/269","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you know it's really hard, I understand having","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1571.0,1575.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/270","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Having worked in both, but I think there is a way to do it","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1575.0,1580.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/271","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that branches are seen just as much as the overall library organization.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1580.0,1588.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/272","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Hope that answers the question.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1588.0,1593.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/273","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think so.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1593.0,1594.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/274","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's tricky.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1594.0,1596.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/275","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's a complicated question.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1596.0,1598.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/276","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It is a complicated question.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1598.0,1599.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/277","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And this one's sort of complicated too","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1599.0,1601.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/278","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Oh, that's my specialty.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1601.0,1602.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/279","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I don't.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1602.0,1604.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/280","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I don't think you can see this one either, but it's uh","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1604.0,1608.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/281","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I work at an academic library.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1608.0,1611.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/282","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Mm-hmm.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1611.0,1612.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/283","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what is the best way for me to engage","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1612.0,1615.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/284","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"college students with our social media.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1615.0,1621.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/285","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The best way in an academic setting, it's a great question.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1621.0,1627.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/286","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is…","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1627.0,1629.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/287","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to pick a platform where most students, if the traditional, if you have the traditional students in an academic library, you know, ages 18 to 24, something like Instagram.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1629.0,1639.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/288","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is super popular number one","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1639.0,1641.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/289","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then the next step is marketing to make sure students know to follow the library on Instagram. So table tents and the places that they study. Swag is always a good idea to get them involved, whether it's, you know, a","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1641.0,1657.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/290","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you know university you know sticker. People run marathons","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1657.0,1661.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/291","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for a sticker, not me, but they do.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1661.0,1664.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/292","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, um.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1664.0,1666.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/293","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that's an opportunity to get them involved and following to know that during this particular week of finals that study rooms and library hours are completely different.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1666.0,1677.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/294","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that there will be food at this particular Lunch and Learn program for them as students.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1677.0,1683.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/295","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to highlight a particular database if they use it for a particular class.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1683.0,1688.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/296","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They respond well to swag","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1688.0,1693.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/297","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The biggest thing is just making sure that they're aware","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1693.0,1696.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/298","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that you're out there and that you're doing great things because you do great things. It's just sometimes they're students and they just don't know. So also posting outside the library, posting in their dorms.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1696.0,1710.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/299","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"posting in the cafeteria just so that they're aware","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1710.0,1714.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/300","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of all the great things that you do and how you can help make their","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1714.0,1719.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/301","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"educational journey just that much better.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1719.0,1732.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/302","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1732.0,1733.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/303","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Got another one in the chat. What do you think about an ask me anything for an institution?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1733.0,1736.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/304","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I love it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1736.0,1739.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/305","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I really like it. And thinking a little bit further about","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1739.0,1743.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/306","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"college students in the academic question, ask me anything is wonderful.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1743.0,1749.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/307","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I also think being able to showcase a little bit","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1749.0,1754.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/308","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for those who are comfortable","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1754.0,1756.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/309","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the librarian","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1756.0,1759.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/310","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"library staff, their personality and their interests so that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1759.0,1763.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/311","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"college students aren't intimidated.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1763.0,1767.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/312","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"by us as librarians. I mean, we often find that somebody's doing that, you know, the live chat","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1767.0,1774.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/313","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And they're sitting at the table right by the reference desk.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1774.0,1777.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/314","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So if they see kind of pictures or posts and know that, oh my gosh, you like mountain biking, you're into yoga, you have your dog person versus a cat person, there's opportunities to kind of build on that rapport a little bit where they see you as people.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1777.0,1794.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/315","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And they can get behind a person versus","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1794.0,1797.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/316","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"an academic library, but Ask Me Anything is terrific","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1797.0,1802.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/317","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And it's a great way for them to kind of see more about what's available and tying","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1802.0,1809.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/318","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in stuff that you wish they would know that they didn't know into your answers.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1809.0,1821.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/319","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Got another one here in the chat.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1821.0,1823.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/320","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What's the etiquette or best practice for tagging speakers in posts about events?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1823.0,1829.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/321","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Is it worth the extra effort for library staff who run social media as just one small part of a very busy job?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1829.0,1837.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/322","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's a great question. I think it's really important to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1837.0,1842.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/323","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So long as the speaker says, okay.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1842.0,1847.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/324","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to tag them for a couple reasons. I think if you can think about the library and then that speaker, whatever industry they're in as like two circles and then kind of Venn diagramming it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1847.0,1859.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/325","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"where there's an opportunity to overlap","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1859.0,1862.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/326","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For example, we have a photography club here that meets","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1862.0,1867.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/327","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on the first Wednesday of the month.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1867.0,1869.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/328","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, you know, we weren't getting many people and then we reached out to an existing photography club","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1869.0,1875.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/329","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to have them come through the library and you know with library staff see things that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1875.0,1881.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/330","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the average person can't see some of the behind the scenes stuff.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1881.0,1884.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/331","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I think if you're","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1884.0,1887.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/332","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"working in a library and you're asking a social media team to tag","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1887.0,1892.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/333","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"providing that information to them right then and there along with like the blurb of what you want them to talk about is really helpful. It goes back to that philosophy of trying to make it easy for them.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1892.0,1904.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/334","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that you're not saying, oh, can you tag the speaker? And then they have to stop and look up","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1904.0,1909.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/335","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the speakers handle and figure out how to go from there, putting it all in one spot really helps.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1909.0,1915.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/336","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But I think it's a great way to extend","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1915.0,1918.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/337","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"people who might not come into the library but are coming in to hear that particular speaker and then realizing how fabulous the library is and wanting to come through the four things.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1918.0,1928.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/338","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So great question.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1928.0,1933.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/339","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I actually have a question for you, Jen.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1933.0,1937.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/340","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Wow.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1937.0,1938.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/341","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"My very first","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1938.0,1941.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/342","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"public library job.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1941.0,1943.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/343","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"was in, it predates sort of the social media era, if you want to think of it that way.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1943.0,1950.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/344","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But it was in a community","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1950.0,1951.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/345","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1951.0,1952.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/346","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"where somewhere between a third and half","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1952.0,1958.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/347","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of the entire service population were not English speakers.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1958.0,1964.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/348","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1964.0,1965.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/349","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if somebody's in that situation today.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1965.0,1968.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/350","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what kind of tips could you offer for their social media presence?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1968.0,1977.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/351","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That is a great question. I think as libraries, one of the hallmarks is making sure that we are welcoming to everyone.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1977.0,1985.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/352","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So in the line of being inclusive, if you happen to know what","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1985.0,1989.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/353","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the majority of that community that you're in speaks.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1989.0,1993.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/354","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Making sure that things are available","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1993.0,1995.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/355","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in both languages.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1995.0,1999.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/356","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you know it's really important","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=1999.0,2002.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/357","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"websites","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2002.0,2004.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/358","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think library card applications.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2004.0,2006.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/359","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Think library card applications as the population gets older being available in large print as well.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2006.0,2013.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/360","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you want to be as inclusive and the more you know about your community.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2013.0,2018.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/361","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the better positioned you are to help meet them where they are.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2018.0,2022.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/362","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I would offer it in both.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2022.0,2025.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/363","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thus becomes the question of what if somebody on staff does not speak that language?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2025.0,2031.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/364","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you know, this is where I would say like reach out to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2031.0,2036.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/365","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that local community to see if there's somebody who can help.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2036.0,2040.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/366","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Yes, there are a lot of resources to translate things, but you want to make sure that you get the tone right.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2040.0,2048.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/367","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So yeah, great, great question. So you don't want to, you know, inadvertently leave people behind","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2048.0,2053.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/368","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Because you weren't mindful.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2053.0,2063.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/369","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thank you. We've got another question here.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2063.0,2066.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/370","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I work at a very small academic library and our social media is run by a two-person team who has been here for many years.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2066.0,2074.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/371","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Sometimes we feel like we're repeating ourselves constantly.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2074.0,2077.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/372","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we've started pinning general information on our profiles","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2077.0,2080.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/373","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But that doesn't regenerate the post into people's feeds.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2080.0,2083.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/374","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What do you think about pins and how do you share the same info time and again and keep it fresh, like sharing hours, locations, et cetera?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2083.0,2094.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/375","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Wow, these are great questions.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2094.0,2098.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/376","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think how to keep things fresh","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2098.0,2101.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/377","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I'm not sure, I don't know if you can put in the chat","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2101.0,2107.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/378","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your social media, what platforms you're using","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2107.0,2109.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/379","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If that's at all possible.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2109.0,2112.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/380","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Pinning is great with the standards.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2112.0,2117.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/381","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but think","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2117.0,2119.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/382","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I just…","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2119.0,2121.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/383","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm trying to think of the best way to answer this.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2121.0,2124.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/384","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we take so much for granted at the library, what we do all day.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2124.0,2133.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/385","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so as a result.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2133.0,2135.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/386","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we forget that that might be unknown to somebody else.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2135.0,2140.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/387","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it's almost like you want to think about yourself as like, if I were just","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2140.0,2145.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/388","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"learning about this library, what would I need to know?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2145.0,2149.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/389","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what is cool? What is some fun trivia that you can work into","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2149.0,2153.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/390","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your hours or your other posts.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2153.0,2157.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/391","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in an academic library, pinning like the relevant content that somebody should be able to quickly find out your hours","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2157.0,2165.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/392","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And your location.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2165.0,2167.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/393","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Absolutely. But then in terms of keeping the content fresh.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2167.0,2172.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/394","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For about seven years when I was in radio advertising.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2172.0,2176.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/395","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I wrote commercials for a lot of my clients.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2176.0,2178.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/396","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"One of which was","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2178.0,2181.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/397","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"LifeShare, which is about blood donation. So like how many different ways can you ask people to donate blood? So trying to tie a mini story","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2181.0,2191.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/398","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in along with or a fun trivia fact","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2191.0,2195.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/399","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"along with that particular","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2195.0,2197.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/400","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"message you're looking to communicate. Does that help at all?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2197.0,2209.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/401","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Yes, thank you and great advice.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2209.0,2211.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/402","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Cool.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2211.0,2212.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/403","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And we've got another question here, an accessibility question.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2212.0,2216.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/404","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2216.0,2217.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/405","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Our social media platforms readable by immersive or other accessibility reading tools?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2217.0,2223.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/406","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or there are alt text options we should be aware of?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2223.0,2228.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/407","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think we're evolving in that capacity. I don't think it's perfect just yet. I think it's really important","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2228.0,2236.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/408","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I didn't do it on this presentation and I'm realizing that right now, but the photos, the pictures I used are mostly to talk from, but including alt text on images where appropriate, I think has been the biggest, most embraced of accessibility.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2236.0,2255.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/409","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"right now, but I would love to see it more readable by immersive and other","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2255.0,2263.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/410","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"reading tools. So I don't think we're there just yet.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2263.0,2268.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/411","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think about like","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2268.0,2270.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/412","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you know using cersei to like voice text somebody. And I was like, that wasn't at all what I said or implied","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2270.0,2277.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/413","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But we're getting there and i think","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2277.0,2280.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/414","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This is one of those wonderful aspects of AI that I'm excited about in terms of accessibility.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2280.0,2287.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/415","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So we'll see, but great question.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2287.0,2296.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/416","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And this question, which is another one I don't think you can see.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2296.0,2299.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/417","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is how long","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2299.0,2303.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/418","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Should a social media","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2303.0,2305.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/419","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"platform be in existence before we should try using it? I'm thinking specifically here of threads.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2305.0,2316.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/420","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Oh, that's a great question.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2316.0,2319.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/421","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The challenge with threads is that","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2319.0,2322.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/422","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If you get rid of your threads account, it deletes your Instagram account. So they've kind of got you.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2322.0,2329.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/423","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think the thing to look at, if you look at like a technology curve, right? You have your early adopters, you know, you have the people who embrace things, and then you have the Luddites.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2329.0,2342.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/424","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I, as a rule of thumb, would look to the LA Public Library, New York Public Library to see what they're doing and how they're using it.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2342.0,2351.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/425","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to learn from and to see if it's worthwhile to add to. So is there a rule of thumb on how long, if it started tomorrow, I wouldn't say join it by next week.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2351.0,2363.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/426","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"A lot of times the big library systems who have entire teams","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2363.0,2368.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/427","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what kind of work through that process of trial and error. And you can learn a lot from other examples.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2368.0,2375.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/428","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of what people are doing and then just","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2375.0,2378.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/429","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"kind of retro fitting it to your particular library setting.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2378.0,2379.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/430","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Is the question.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2379.0,2390.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/431","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Makes sense to me.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2390.0,2393.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/432","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Yeah, let them do the work.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2393.0,2394.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/433","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I am not immediately","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2394.0,2398.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/434","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thank you.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2398.0,2399.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/435","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm not immediately seeing any other questions. Is there anything else?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2399.0,2404.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/436","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that folks want to ask or anything that's great advice you'd like to leave us with or something, Jen?","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2404.0,2412.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/437","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I would just say have fun. You know, that's","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2412.0,2416.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/438","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's what people respond to.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2416.0,2419.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/439","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"when you think of the difference between social media and a website, a website being like","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2419.0,2424.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/440","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a lot more static and social media being social.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2424.0,2429.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/441","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's where it allows you to kind of be a little bit more creative and a little bit more fun in your approach. Perfect example is the Milwaukee Public Library where they've taken what we do all day every day and make it seem a whole lot of fun.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2429.0,2444.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/442","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So be creative. Enjoy what you're doing. That comes across","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2444.0,2449.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/443","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to people and those are the people that you want to attract, that you look to build relationships with through social media.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2449.0,2458.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/444","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So the other piece of advice I would say is","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2458.0,2464.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/445","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to give things time","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2464.0,2466.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/446","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You don't want to be completely reactive. Like we've been on this platform for a week and we only have one like","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2466.0,2472.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/447","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you need to give things a little bit of time to build.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2472.0,2475.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/448","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And as you post different things, you'll see particular posts that have much more response than others. And so looking at what that has in common.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2475.0,2486.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/449","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then replicating that.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2486.0,2488.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/450","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If you can but um","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2488.0,2490.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/451","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I have no doubt that you all have great library stories to tell and fun things to tell.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2490.0,2495.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/452","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And just finding a way to do that over social media with","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2495.0,2499.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/453","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you know current customers and potential customers.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2499.0,2508.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/454","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Well, thank you so much.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2508.0,2511.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/455","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I really appreciate I learned a lot actually in this. And I've seen you give this presentation before","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2511.0,2517.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/456","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Yeah, I want to thank all of you. You know, I think","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2517.0,2522.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/457","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm going to offer one more piece of advice is that part of being a librarian and in this profession is we're helpers","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2522.0,2529.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/458","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I came from a corporate environment where it was a little bit more competitive","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2529.0,2535.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/459","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a lot more competitive and some practices I frown upon","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2535.0,2540.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/460","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But we can learn from each other. So certainly reach out to peers if you follow a particular library, you know, reach out to them and ask them how they do what they do. We'd love to share","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2540.0,2551.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/461","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"our ideas and what we're doing, you know, to keep our profession just as awesome as it is.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2551.0,2557.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/462","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So don't be afraid to do that either.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2557.0,2560.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/463","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to reach out to colleagues, whether it's those who were in attendance today or","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2560.0,2566.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/464","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"somebody that you happen to follow online and really enjoy what they're doing, ask them how they approach that.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2566.0,2572.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/465","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's also helpful, I think, as well.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2572.0,2581.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/466","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Well, thank you so much for","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2581.0,2583.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/467","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"all of your words of wisdom, Jen. Thank you very much to all of our attendees. Thank you for being patient as we got things squared away technologically. Thank you for all of your wonderful questions.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2583.0,2594.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/468","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Again, I just want to remind you that the recording for this session will be sent to you in an email.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2594.0,2601.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/469","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"along with those slides","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2601.0,2603.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/470","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that evaluation survey that will get you your certificate of attendance.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2603.0,2610.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/471","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"With that, I wish you all a wonderful day. I hope to see you all at a future Lyricist Learning webinars. And I'm going to","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2610.0,2619.0"},{"id":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908/transcript/72150/annotation/472","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Go ahead and stop the recording.","format":"text/plain"},"target":"https://lyrasis.aviaryplatform.com/collections/3592/collection_resources/137732/file/254908#t=2619.0,2633.0"}]}]}]}